Will The Man In the Street Become Ed's Friend?

Ed Miliband needs to find the centre ground and make moves towards it

Jon Lydon, aka Johnny Rotten, was once asked by an interviewer if he had ever looked to "the man in the street" for inspiration for his songs. "Nah", he replied, "I met the man in the street once. He was a c***".

If Ed Miliband is ever asked a similar question he'll probably offer a more generous appraisal of his fellow citizens. Hopefully he'll also point out he's the leader of the Labour party, not anarchic front man for a revolutionary new teenage sub-culture, though these day's you can never be quite sure. But Ed Miliband likes the man in the street. And in tomorrow's speech to Labour party conference he's going to endeavour to make him his friend.

The leders annual conference address , currently being reworked by Ed Miliband himself, and feverishly polished by Greg Beales and half a dozen assorted aides, is always a closely guarded secret. And as such details of it have already been leaking like a sieve. Aside from the beatification of Tom Watson, and efforts to shamelessly bask in the reflective glory of the exposure of the phone-hacking scandal, two themes are set to dominate. The requirement for Labour to occupy the political middle-ground, and the need for Labour to seize control of the "responsibility agenda" in order to do so.

Both are potentially productive strategies. The idea of planting Labour's red flag in the electoral centre is hardly new. But given Ed Miliband's early fixation with constructing a "progressive majority", his decision to at least attempt to embrace a more orthodox constituency is a sign of progress.

As is his focus on responsibility. Miliband's June speech to London community activists, in which he grasped the nettle of welfare reform, and had harsh words for those at the bottom of the income scale who abuse the benefits system, was his best to date. It took him out of his comfort zone, demonstrated he was prepared to challenge prevailing wisdom within his own party, and showed he had the confidence to confront the Tories on territory they believed was theirs by right.

All sorted then. Quick tour of the middle ground. Short lecture on responsibility. Bash the bankers, Rupert Murdoch and Nick Clegg. Toynbee salivating, Mirror cheering, Man in the Street swooning. Job done.

If only. Gone are the days when the leader of the Labour party could seduce us all with an easy blend of self-deprecating humour, faux sincerity and estuary English. Whilst Tony Blair had his finger the pulse of the nation, Ed Miliband has been struggling to even find his stethoscope.

Take that ambition to secure a long-term lease on the centre ground. A great idea in concept. But does he actually know where the middle ground is?

We had something of an insight a few weeks ago with the leaking/briefing of the Shaun Wooward memo. According to that analysis the Man in the Street is blasé about the deficit; "My credit card's maxed out", he says, "but lets whack a bit more on till the trouble passes". He's also opposed to immigration capping; "let 'em in", is his liberal attitude, "plenty of room for more where they came from". On welfare he takes an equally progressive view; "a hand out, not a hand up. That's what those poor blighters need".

Ed Miliband's team moved quickly to point out Woodward was merely providing an analysis of the Tory party's direction of travel, rather than a blueprint for Labour's own. But it was still telling that tough stances on deficit reduction, immigration and crime were perceived to represent a move away from the political mainstream. Many observers would argue they sit slap bang in the middle of it.

Which begs another question. Even if Ed Miliband does identify where the middle ground is, does he have the will and means to move towards it? As one shadow cabinet source said, "You can't just keep saying you want to occupy the centre ground. You have to actively travel towards it".

Travel towards it. Or build it around you? There are some within Ed Miliband's circle who argue that running around trying to divine public opinion is a mugs game. They believe the political centre is shifting, and it's moving in their direction; "I'm absolutely a leader placing my party firmly in the centre ground but there's a new centre ground in our politics", Miliband said back in June, "The new centre ground, for example, that means you speak out on these issues of press responsibility, a new centre ground that says that responsibility in the banking system - which we didn't talk about enough when we were in government - is relevant, a new centre ground that says people are worried about concentrations of private power in this country when it leads to abuses". In the same way the rules of the game are seemingly being re-written in Labour's favour, so the terrain is perceived to be naturally gravitating leftwards.

But not everyone is so comfortable with this analysis. The political centre, "Is not a place that the party gets to pick", Liam Byrne pointedly told delegates in his speech yesterday. ?"The centre-ground is where voters say it is. Our challenge now is to change and move in and say once more the centre-ground is our home-ground, and this is where we fight". There are a number of others in the shadow cabinet who would also like a little less conversation about occupying the middle-ground and a little more action.

Sadly, Miliband's speech writers keep falling foul of their own unique brand of realpolitik. An insider cites a debate over a particular passage referring to a "covenant with the British people". It was included in an early draft, but was then deemed to have too many quasi-religious overtones. Then someone else thought it sounded too Blairite, which killed the "covenant" off for good. A "contract" was then muted. But that was thought too corporate. Bankers have contracts. And so "the Labour Deal" was born. "Are we a party or a supermarket chain", once source moaned.

Similar issues surrounded another key theme, the impending assault on Britain's "vested interests". Would this be extended to include, for example, those who view the benefits system as a vested interest, Miliband was asked by one his shadow cabinet colleagues. "No" was the response. They were to stick to people at the top of the income ladder.

The middle-ground. The responsibility agenda. The Labour Deal. These will be Ed Miliband's key offerings to the man in the street. Whether he will accept this kind offer is another matter. He may not be a c***. But he can certainly be an awkward bugger.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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