US shock jock Rush Limbaugh thinks The Dark Knight Rises is an anti-Romney conspiracy

When you name your company "a source of ruin, harm or trouble", these things will happen.

Media Matters has a transcript of some interesting (?) comments made by US shock jock Rush Limbaugh on Monday:

RUSH LIMBAUGH: Have you heard, this new movie, the Batman movie -- what is it, the Dark Knight Lights Up or something? Whatever the name of it is. That's right, Dark Knight Rises, Lights Up, same thing. Do you know the name of the villain in this movie? Bane. The villain in the Dark Knight Rises is named Bane. B-A-N-E. What is the name of the venture capital firm that Romney ran, and around which there's now this make-believe controversy? Bain. The movie has been in the works for a long time, the release date's been known, summer 2012 for a long time. Do you think that it is accidental, that the name of the really vicious, fire-breathing, four-eyed, whatever-it-is villain in this movie is named Bane?

[...]

LIMBAUGH: Anyway, so this evil villain in the new Batman movie is named Bane. And there's now discussion out there as to whether or not this was purposeful, and whether or not it will influence voters. It's going to have a lot of people. This movie, the audience is going to be huge, lot of people are going to see the movie. And it's a lot of brain-dead people, entertainment, the pop culture crowd. And they're going to hear "Bane" in the movie, and they are going to associate Bain. And the thought is that when they start paying attention to the campaign later in the year, and Obama and the Democrats keep talking about Bain, not Bain Capital, but Bain, Romney and Bain, that these people will think back to the Batman movie --"Oh yeah, I know who that is." There are some people who think it will work. There are some people think it will work. Others think -- "You're really underestimating the American people who think that will work."

Ignore the fact that Bane as a character was introduced in 1993's Batman: Vengeance of Bane, by Chuck Dixon, Doug Moench and Graham Nolan, and rose to prominence later that year as "the man who broke the Bat", crippling Batman and leading him to retire the cowl - for a bit (um, spoiler warning for a twenty-year-old comic?).

Ignore the fact that the dictionary definition of the word Bane is "a slayer, a murderer; a thing which causes death or destroys life; murder, death, destruction; ruin, woe; or a souce of ruin, harm or trouble", and that maybe Bain should have thought about homonyms before they named their company.

And certainly ignore the fact that Limbaugh seems to believe that people will literally think that Romney used to work for a supervillain bulked up to improbable levels with the super-steroid "venom" who wears a luchadore mask and snaps peoples backs over his knee.

Rush thinks Bane is a "fire-breathing, four-eyed, whatever-it-is"? How has he managed to avoid any publicity for this film to that extent? I've been actively trying, and I've still seen the trailer enough times to know that Tom Hardy has put on a ridiculous amount of weight to play the villain.

Rush Limbaugh is your weird uncle who came up to you in 2002 and asked if you'd heard of the Spice Girls.

Mitt Bane vs Batman Obama.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser