Mad Men: season 5, episode 7

Bad writing and behaviour at the codfish ball.

Sally Draper summarises "At the Codfish Ball" all too well with her closing word: Dirty. The episode sitting in the middle of the fifth season is a very mean one, and arguably full of . . . filler material. Whatever glimmered through - Sally briefly funky in go-go boots; hers and Roger's playfulness; his camaraderie with ex-wife Mona - was outshone at the close by a crude-mannered and flagrant sex act. It seemed such an unnecessary encounter; as seemed, for the large part, much of the episode.

Beginning with the sad climax of it: Sally, stripped of makeup, attends her first "codfish ball". The fish is quite good (why will she try this and not Megan's dover sole?), but the adults are hypocrites: members of the American Cancer Society all smoke cigarettes, the industry celebrates Don as it snatches away from him its business (he "bit their hand", as Ken Cosgrove's father-in-law puts it) and bored/married adults give fellatio in the nearest half-dark room. 

There's no clear themes here besides parents behaving badly - nothing new for Mad Men. In some ways this was Megan's chapter, though she emerges more of an enigma than before. If her reaction to Don's demands in "Far Away Places" inclined us to think Megan was channeling the 1966 feminist spirit, we may be mistaken. If a successful career is what Megan wants then it doesn't appear to be in advertising; despite her success this week with the Heinz campaign. To begin thinking about Megan - until now have we been asked, or bothered, to do so? - we must consider her father's early remark to the luggage-carrying Don: "My daughter pretends to find interesting what I find interesting because she loves me". Is this the answer to her behaviour with her husband? Is Emile's comment so telling? (Must we ask, eventually, whether Megan does love Don? My own mother finds her quip at the Howard Johnson's table "Go call your own mother!" - knowing Don's past - too full of spite for it to be true).

Her behaviour throughout the development and selling of the Heinz pitch suggests that Megan neither cares for her work nor for the plight of her fellow female colleague. Megan warns Don her beans idea "Might be terrible!", but why does she take it to him and not Peggy, her unofficial mentor? While Peggy in Season 1 was pioneering as the first woman copywriter in the history of Sterling Cooper, Megan's main concern is "they’ll hate me," and wishes Don would "tell them it was your idea”. After Ms Olson's struggles to be respected, to have due credit granted her work (see Glo-Coat just a year previously), Megan's reservations, delivered with a giggle, are a slap in the face to Peggy.

The gulf between the two is most apparent in Megan’s strange disconnect with Peggy’s excited praise. “I know what you did and it is a big deal," Peggy tells her. "I tried to crack that nut. If anything I should be jealous, but I look at you and I think I’m getting to experience my first time again." "Savour it". Peggy can't help but notice the forced smile she receives. After the tense pitch over dinner - where Megan sets him up and Don delivers, to Heinz man's delight - the Drapers choose to reward each other with sex. Is it a stretch to consider it undermining of the work that they have sex in the office? We took for granted at the opening of Season 5 that Megan was now a copywriter, and perhaps she did, too. Does she still want to be an actress . . . or what?

Katherine Olson's disregard for her daughter's happiness is no surprise. Nor is Peggy's temporary unease at Abe's non-proposal: she has always teetered on the edge of traditional/liberal. The only things of note for Peggy in this episode: "Someone dumped you?" - her sweet incredulity at Joan (who speaks the saddest line, “Men don’t take the time to end things. They ignore you until you insist on a declaration of hate,") and the framed photograph of JFK on her apartment wall. We're glad to see the return of Glen Bishop; previously creepy, now a teenager (read: dangerous). And also of scant interest is the newly published novel Don reads in bed: The Fixer by Bernard Malamud, where the protagonist forgives his former wife for leaving him. Do we care to read anything in this?

There's little else here. Are we to begin imagining Megan will become her mother Marie, who repeated Mrs Draper's good night to the children in California at the end of Season 4: "Bonne nuit des animaux"? A learnt habit, perhaps. There's certainly no subtlety there. The same writer was responsible for both episodes and that, alone, may be the reason why.  

Read the Mad Men series blog

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

Show Hide image

Marvel has moved past the post-credits teaser, and it's all the better for it

Individual stories are suddenly taking precedence over franchise building.

The lasting contribution of 2008’s Iron Man to contemporary cinema comes not from the content of the film itself, but in its Avengers-teasing post-credits scene featuring an eyepatch-sporting Samuel L. Jackson. While post-credits scenes were not invented by Marvel, their widespread adoption in other blockbusters is a testament to Marvel using them to titillate and frustrate.

Fast forward nine years and Marvel’s direction has significantly altered. Having moved to a three-film-a-year structure ahead of next year’s climactic Infinity War, their two releases this summer have featured less explicit connective tissue, using post-credits scenes that are, in typical Marvel fashion, self-reflexive and fun – but this time with no teases for films to come.

Where previous Marvel Cinematic Universe (MCU) films have trailed characters donning superhero mantles, confrontations to come, or more light-hearted team ups, Guardians of the Galaxy Vol. 2 decided to lovingly poke fun at Marvel grandmaster Stan Lee, leaving him stranded on a godforsaken space rock in the outer reaches of the stars. Spider-Man: Meanwhile Homecoming targeted filmgoers who had stayed until the end in expectation of a tease, only to receive a Captain America educational video on the virtues of “patience”.

That isn’t to say that connective tissue isn’t there. Marvel seems to be pursuing world building not through post-credits stingers, but through plot and character. In the past, teasing how awful big bad Thanos is ahead of the Avengers battling him in Infinity War would have been done through a menacing post-credits scene, as in both Avengers films to date. Instead Guardians of the Galaxy Vol. 2 uses character as a tool to explore the world at large.

Nebula’s seething rage is, rather than just a weak excuse for an antagonist’s arc, actually grounded in character, explaining to Sean Gunn’s loveable space pirate Kraglin that Thanos would pit his daughters, her and Gamora, against each other, and replace a part of her body with machine each time she failed – and she failed every time. It’s effective. Thanos’ menace is developed, and you feel sympathy for Nebula, something Marvel has historically failed to do well for its antagnoists. Her parting promise – to kill her father – not only foreshadows the events of Infinity War, but also hints at the conclusion of a fully formed arc for her character.

In the high-school-set Spider-Man: Homecoming, the stakes quite rightly feel smaller. The inexperienced wall-crawler gets his chance to save the day not with the galaxy at risk, but with an equipment shipment owned by Iron Man alter-ego and billionaire inventor Tony Stark hanging in the balance. While such a clear metaphor for widespread change in the MCU might be a little on the nose, the set-up is effective at plaing the film at street level while also hinting at overall changes to the structure of the universe.

Stark gifting Peter a new (and oh so shiny) suit is a key set piece at the end of the film, whereas in 2015's Ant-Man’s Hope Pym inheriting her mother’s own miniaturising suit it is relegated to a teaser. Peter’s decision to turn it down not only completes Peter’s transition past seeking the approval of Stark’s unwitting father figure, but it also leaves the Avengers in an as-yet unknown state, still fragmented and incomplete after the events of 2016’s Civil War. To anticipate Spider-Man joining the Avengers proper is to anticipate the forming of the team as a whole – keeping our collective breath held until we stump up for tickets to Infinity War.

With this happy marriage of the macro and the micro, individual stories are suddenly taking precedence in the MCU, rather than being lost in the rush to signpost the foundations for the next instalment in the franchise. It’s a refreshingly filmic approach, and one which is long overdue. To suggest that Marvel is hesitant to overinflate Infinity War too early is supported by their refusal to share the footage of the film screened to audiences at the D23 and San Diego Comic Con events in recent weeks. Instead, the limelight is staying firmly on this November’s Thor: Ragnarok, and next February’s Black Panther.

Stan Lee, at the end of his Guardians of the Galaxy Vol. 2 post credits scene, cries, “I’ve got so many more stories to tell!”, a hopeful counterpoint to a weary Captain America asking “How many more of these are there?” at the end of Homecoming. With Disney having planned-out new MCU releases all the way into 2020, entries in the highest-grossing franchise of all time won’t slow any time soon. We can, at least, hope that they continue their recent trend of combining writerly craft with blockbuster bombast. While the resulting lack of gratuitousness in Marvel’s storytelling might frustrate in the short term, fans would do well to bear in mind Captain America’s call for patience.