Mad Men: season 5, episode 11

Female liberation: what would it take to make you a queen?

As the fifth season of Mad Men nears its conclusion and 1966 gives way to '67, we look back on a series that has largely done away with what was once its characteristic slowness, in which relationships would for the most part develop gradually and characters would reveal themselves, and their pasts, at a more glacial pace. It was inevitable that once many of the main protagonists' secrets - and more plainly, personalities - had come to light over six years, the show would have to compensate much of its intrigue-building for action. It appeared for a while that Season Five's narrative would be character based - here we have the Betty episode; now the Pete, then the Roger show - and one by one their public personas would seem more lacquered as the inner workings of every character were thoroughly and systematically mined.

But the writers of Mad Men are not so formulaic, and "The Other Woman", as much as any episode before it, invites our comparison between those three women it concerns. For all its shock happenings, too, it's an episode that develops themes from its previous one. In "Christmas Waltz" Jaguar was set up as the prize the agency has long desired, and that Don, for his own self worth, must achieve. Now it's not only the needed account, nor just the perfect symbol of American consumerism, but an unattainable woman - the other woman - "the mistress who'll do things your wife won't". Herb Rennet, the Head of the Dealership Association (with a name like an industrial farming product), calls it a "hot red number". But his eye isn't on the car - it's on Joan. She has become the material good: "You're talking about prostitution," she spits at Pete, who corrects her: "I'm talking about business at a very high level." Hence why she makes an appointment later to see him, and he confuses her "ability to perform" for the client with the creative's presentation. 

These two performances then play out simultaneously; we see Joan enter the man's hotel room wearing the fur stole Roger gave her in 1955, bought from a young Don Draper. It's a thoroughly depressing montage, with Don's narration on the worth of a beauitful object, the behaviour that would be forgiven for it - though in fact it's earlier, as Joan's initial fury at her male colleagues ebbs away, than we feel the most despair. Despite his Cleopatra allegory Pete is as foul as the client Herb, who has his own garbled tales of the Sultan of Arabia and Helen of Troy. And in their acceptance, once the price for her has been agreed, the other partners (bar Don) are just as implicted: Lane makes sure he needn't approach the creditors, Roger accepts but refuses to pay, and even Burt's "let her know she can still say no," presupposes Joan's consent. We recall Lakshmi from the previous episode, the Hare Krishna who has sex with Harry Crane "for the movement".  But it's a line of Don's, from when he visits Joan at her apartment, that rings out true: "If we don't get Jaguar, so what? Who wants to be in business with poeple like that?" The line is played twice - we hear Don speak it again when we learn his visit is too late. In her face there's the suggestion that Joan would have acted differently had she known Don was not complicit in the partners' barter. "You're a good one, aren't you?" she says to him. But the others in "the movement", this business she has just sold herself into, are not.

Joan's refusal to shake Pete's hand when she agrees to his offer strangely forshadow's Don's refusal to take Peggy's. Instead, in a most tender act, he kisses it for the longest time. Earlier in another reference to the prostitution of Joan, Don tells Peggy to get herself to Paris and throws money in her face. Now, he offers it sincerely to make her stay - but unlike for Joan, "there's no number" he can name. In the end she doesn't leave out of spite; it's "not a game"; she does it "for her career". And although she's moving on from the company, Peggy is still Don's protégé: doing what he would do, braving the future with a smile, and unresenting.

Which begs the question: will Megan, too, break free of Don when she finally gets a part in a broadway play? She already "comes and goes as she pleases," Ginsberg says, and in her audition dress Don he knows she acts for her confidence more than his pleasure. While Megan has sex with him in his office, her friend Julia helpfully acts another literal Jaguar, prowling on the boardroom desk. Which car is Megan: the Jaguar mistress, the beauty Don wishes to truly own? Or the wifely Buick, patiently parked in the garage?

Unlike Peggy, Megan says that between the man - Don - and her work, she would choose the man and resent him for it. Over the course of "The Other Woman" we see a group of women making a choice (though for Megan it is theoretical) against their heart and will, for the sake of their job. In Joan's case, as a single working mother, the notion of "choice" raises questions that persist to this day: how free is she in choosing not to buy for herself autonomy, in the form of a company stake at the cost of her body, that she would never otherwise be afforded? Is it altogether priceless, being made a queen?

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Peggy Olson in "The Other Woman". Credit: AMC

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

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No, J J Abrams – Star Wars was never “a boy’s thing”

Women love things that are “for boys” because these things are actually “for humans”.

In 1977, millions of people went to cinemas to see Star Wars: A New Hope, and afterwards, a good portion of them were suddenly rendered invisible. It didn’t matter that they rushed to line up for the sequels; it didn’t matter that they were eager to buy and play with the toys; it didn’t matter that they grew up to read the novels and explore the expanded universe and sit through the prequels and introduce their children to something they had loved as a child. They’re a group that overlaps with the invisible force that haunts comic book shops, or plays a lot of video games, or makes up nearly half the audience for superhero films, or, to one New Statesman staffer’s persistent, possibly-only-half joking incredulity, liked Doctor Who long before Russell T Davies got his hands on it. 

With less than three weeks before J J Abrams’s rebooted Star Wars hits screens, the director went on Good Morning America yesterday to talk in vague, broad strokes about his turn with the franchise. But the otherwise-unremarkable interview made headlines because of one segment, when Abrams was asked who he most excited to hear from about the film. He said:

“Star Wars was always about, you was always a boy’s thing, and a movie that dads take their sons to. And though that’s still very much the case, I was really hoping that this could be a movie that mothers can take their daughters to as well. So I’m looking forward to kids seeing this movie and to seeing themselves in it, and seeing that they’re capable of doing what they could never imagine was possible.”

That invisible group of Star Wars fans, who love that well-known “boy’s thing”? Women, who have spent the past four decades loving the franchise just as much as all those fanboys, even if no one else – the fanboys themselves in particular – seemed to take much notice. Abrams’s offhand remark coincided with recent headlines like Bloomberg’s “‘Star Wars’ Toys Aren’t Just For Boys Anymore as Rey Takes Over”, a reference to the female lead of The Force Awakens, portrayed by Daisy Ridley. Across the web, aside from stirrings by the now-mandatory Internet Outrage Machine, the overwhelming response seemed to be one of sad and somewhat resigned frustration, with women sharing memories of falling in love with the series, essentially saying, “We’ve been here this whole time.” My friend Lori Morimoto, in “An Open Letter to J J Abrams”, wrote, “I’d like to tell you the story of a girl who became a Star Wars fan. I hope you can suspend disbelief over my existence long enough to make it to the end.”

Star Wars is a universe populated by complicated gender politics, on and off screen. The three original films fail most facets of the Bechdel test (I laughed out loud here seeing the suggestion that A New Hope deserves a pass because the only two named female characters could have talked offscreen). Princess Leia’s enslavement and escape (and the bikini she wears while doing it) is a cultural touchstone that’s launched a complicated feminist dialogue over the decades. And it is perhaps because of the mostly-male cast in the films – and the long-held assumption that science fiction is a primarily masculine property – that the franchise has long been marketed exclusively to boys, despite the massive and loyal female audience.

But the modern Star Wars empire is helmed a woman, Lucasfilm president Kathleen Kennedy, and when she revealed that two-thirds the story team behind the newest film was female, she also pledged that there would be a woman in the director’s chair before too long. And since one of the leads in The Force Awakens is a woman, her character, along with a black male lead – portrayed by John Boyega – sparked anger from the reactionary white guy corner of the internet in recent months (sorry that the SJWs ruined your movies, guys!). For films that once portrayed a place so alien that only white men were allowed to speak to each other, the widening of representation in this reboot apparently looks to some like a political – or, to them, a politically correct – act.

The welcome diversity of the leading cast highlights all the good intentions in Abrams’s statement: that this new film promises more than a panoply of white guys, that girls and people of colour can see themselves reflected back in these new heroes. All the girls who thought the movies weren’t for them because they only saw men onscreen, or the endless line of male action figures on the shelf, have a point of entry now – that’s what representation means. And that’s certainly worth cheering for, even if it only took us 40 years to get there. But it’s hard for all the people who aren’t white men who’ve found other points of entry over the years, who managed to love it without seeing themselves there. I can speak from personal experience when I say that a lifetime of media about white guys hasn’t stopped me from finding characters and stories to fall in love with.

Here’s a theory: you might not have noticed that you were surrounded by female Star Wars fans all these years because you were the one who rendered them invisible. Women who like things such as Star Wars, or comics, or anything else that leads journalists to write those painful “not just for boys anymore” trend stories, have had to take it from all sides. Enthusiasm for something seen as the province of men clashes with mainstream perceptions of femininity. Even women liking this stuff in the context of traditionally feminised fan spaces, like fanfiction, find themselves fending off assumptions from men and women alike, perhaps the accusation that they are sexualising something too much, or they are placing too much weight on the emotional elements of a storyline. Basically, that they’re liking the thing the wrong way.

But women’s enthusiasm for perceived “male” spaces is always liking the thing the wrong way. The plainest illustration of this is the Fake Geek Girl, in meme and in practice: the barriers to entry are raised immeasurably high when women try to join in many male-dominated fannish conversations. The wonderful Noelle Stevenson illustrates this beautifully – and then literally, when a guy challenges her on her work. I’m sure that just by writing about Star Wars, I’m opening myself up to the angry gatekeeping-style pissing contests that men like to toss at women who claim to like the things they like. (Let’s get it all out in the open here: Star Wars isn’t my fandom. I saw the three original films on dates with my first boyfriend – our first date: Star Trek: First Contact, because we were clearly the coolest kids in town – and upon rewatches as an adult nothing grabbed me. But I am also a fandom journalist, so that’s kind of how this works.)

There’s a persistent myth – and I say persistent because I keep seeing these deluded boys get mad in new viral posts – that women who claim to like geeky things are just pretending, the somewhat confusing notion that they are doing it for attention. (And then there’s the inevitable anger that in this supposedly desperate plea for attention – why else would a woman claim to like their beloved characters?! – these women still don’t want to sleep with them.) And what never seems to occur to any of these gatekeepers is that these women were there all along, liking these things just as much – and are finally being given the cultural space to be open about their interests and passions. But that space is given haltingly; plenty of women, tired of waiting, are going out and taking it. The result is the tension (and, at times, outright hostility) that has marked certain corners of the fannish world in the past few years.

Women love things that are “for boys” because these things are actually “for humans”. There are many reasons that people love Star Wars, and most of them are universal things: the themes, the characters, the archetypal struggle of good versus evil. Most of the time we default to the white guy; he struggles with things we all struggle with, but somehow, he is deemed most relatable. Abrams, Kennedy, and everyone behind the new films should be applauded for their efforts to give non-white guys a turn at the universal story – I think these are incredibly valuable choices, and certainly will make the films vastly more accessible, particularly to children.

But we don’t just need Rey on screen and Rey dolls on the shelves for mothers and daughters – those same mothers and daughters have found plenty to love without many women to look to on their screens. We need boys to love the female heroes as much as we’ve loved the men over the years: we need universal to be truly universal. And when we express that love, the default reaction shouldn’t be a challenge: not, “You don’t like this thing as much as I do,” or, “You don’t love this the right way.” Isn’t it easier to say, “Oh, I’m so glad that you love this, too!”

Elizabeth Minkel is a staff writer for The Millions, and writes a regular column on fan culture for the New Statesman. She is on Twitter @ElizabethMinkel.