Students are not consumers

Treating them as customers does nothing to prepare them for the world of work.

The government presents its white paper on the future of higher education as a radical new policy direction. Yet the paper is designed to serve the same two objectives that have governed higher education policy for the past quarter of a century. One is to strengthen the role of students as consumers whose preferences determine the course of higher education provision. The other is to increase the focus of higher education on preparing students for graduate employment.

The contradiction should be obvious. Employers do not treat employees as consumers. Spending three years as a consumer will not prepare you for the world of employment. It is not the content of our degree programmes that we should be changing in order to improve our students' employability. It is the role we expect our students to play within our institutions of higher education.

Consumerism itself obscures this point. For this objective requires us to measure graduate employability and make it known to the next wave of consumers. All that can be measured and made known fast enough are earnings in the first few years after graduation. So universities are encouraged to teach the current practices of the white collar workplace. But our undergraduate students can expect to work for up to fifty years before they retire. Will they be well prepared for this by learning the quotidian routines of today's employees?

Given how dramatically the graduate workplace has changed over the past two decades, this seems very unlikely. What will serve students far better is spending these three years intensively developing their skills of researching, understanding, criticising, rethinking, writing and discussing, individually and together with colleagues. These are the hardy perennials that will see them through their working lives. These are the skills that academic study develops. The more time spent honing these skills, the better. This time should not be given over to learning office techniques attractive to first employers.

What is more, this consumerism is anyway apt to hamper graduates' ability to flourish in those first jobs. For after spending three years in an environment geared to ensuring your satisfaction, the world of work can only come as a major culture shock. All of a sudden, your work schedule cannot be negotiated around your other employments and your social life, your deadlines really are deadlines, you cannot crib your work from handouts made available to you in a variety of media, and, most importantly, your managers are not beholden to your subjective assessment of how they ought to be doing their job. It is hardly surprising if some employers consider their graduate recruits to be in need of retraining.

If the government is serious about graduate employability, then it should abandon the consumerist objective. Students should be seen as apprentices in their disciplines, through which they develop those hardy perennial skills. Academics should be recognised as the experts training these apprentices in these skills. It should be accepted that this involves regularly stretching the students beyond their comfort zones, an experience they might not all enjoy. Above all, it requires accepting that student enjoyment is not a reliable indicator of quality of education.

Under the name Campaign For The Public University (publicuniversity.org.uk), a group of academics and students are now soliciting contributions for an alternative white paper, to be published in September when the government's consultation period ends. That alternative should present a genuinely new policy direction. It looks set to recommend abandoning the consumerist objective in order to put student interests at the heart of higher education. Following this recommendation should also enhance graduate employability.

Jonathan Webber is a senior lecturer in philosophy at Cardiff University

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The Women's March against Trump matters – but only if we keep fighting

We won’t win the battle for progressive ideas if we don’t battle in the first place.

Arron Banks, UKIP-funder, Brexit cheerleader and Gibraltar-based insurance salesman, took time out from Trump's inauguration to tweet me about my role in tomorrow's Women’s March Conservative values are in the ascendancy worldwide. Thankfully your values are finished. . . good”.

Just what about the idea of women and men marching for human rights causes such ill will? The sense it is somehow cheeky to say we will champion equality whoever is in office in America or around the world. After all, if progressives like me have lost the battle of ideas, what difference does it make whether we are marching, holding meetings or just moaning on the internet?

The only anti-democratic perspective is to argue that when someone has lost the argument they have to stop making one. When political parties lose elections they reflect, they listen, they learn but if they stand for something, they don’t disband. The same is true, now, for the broader context. We should not dismiss the necessity to learn, to listen, to reflect on the rise of Trump – or indeed reflect on the rise of the right in the UK  but reject the idea that we have to take a vow of silence if we want to win power again.

To march is not to ignore the challenges progressives face. It is to start to ask what are we prepared to do about it.

Historically, conservatives have had no such qualms about regrouping and remaining steadfast in the confidence they have something worth saying. In contrast, the left has always been good at absolving itself of the need to renew.

We spend our time seeking the perfect candidates, the perfect policy, the perfect campaign, as a precondition for action. It justifies doing nothing except sitting on the sidelines bemoaning the state of society.

We also seem to think that changing the world should be easier than reality suggests. The backlash we are now seeing against progressive policies was inevitable once we appeared to take these gains for granted and became arrogant and exclusive about the inevitability of our worldview. Our values demand the rebalancing of power, whether economic, social or cultural, and that means challenging those who currently have it. We may believe that a more equal world is one in which more will thrive, but that doesn’t mean those with entrenched privilege will give up their favoured status without a fight or that the public should express perpetual gratitude for our efforts via the ballot box either.  

Amongst the conferences, tweets and general rumblings there seem three schools of thought about what to do next. The first is Marxist  as in Groucho revisionism: to rise again we must water down our principles to accommodate where we believe the centre ground of politics to now be. Tone down our ideals in the hope that by such acquiescence we can eventually win back public support for our brand – if not our purpose. The very essence of a hollow victory.

The second is to stick to our guns and stick our heads in the sand, believing that eventually, when World War Three breaks out, the public will come grovelling back to us. To luxuriate in an unwillingness to see we are losing not just elected offices but the fight for our shared future.

But what if there really was a third way? It's not going to be easy, and it requires more than a hashtag or funny t-shirt. It’s about picking ourselves up, dusting ourselves down and starting to renew our call to arms in a way that makes sense for the modern world.

For the avoidance of doubt, if we march tomorrow and then go home satisfied we have made our point then we may as well not have marched at all. But if we march and continue to organise out of the networks we make, well, then that’s worth a Saturday in the cold. After all, we won’t win the battle of ideas, if we don’t battle.

We do have to change the way we work. We do have to have the courage not to live in our echo chambers alone. To go with respect and humility to debate and discuss the future of our communities and of our country.

And we have to come together to show there is a willingness not to ask a few brave souls to do that on their own. Not just at election times, but every day and in every corner of Britain, no matter how difficult it may feel.

Saturday is one part of that process of finding others willing not just to walk a mile with a placard, but to put in the hard yards to win the argument again for progressive values and vision. Maybe no one will show up. Maybe not many will keep going. But whilst there are folk with faith in each other, and in that alternative future, they’ll find a friend in me ready to work with them and will them on  and then Mr Banks really should be worried.