The Books Interview: Sofi Oksanen

You are sometimes described as a crime writer. Is that how you see yourself?
I'm only described that way in the UK. I think that might be because I'm from Finland, but I don't know - you might have a better explanation. I'm not a genre writer. The explosion of crime writing in Scandinavia is an interesting phenomenon, but I have to say that most of the popular Scandinavian crime authors are not Finnish. They are mostly Swedish.

One author whom you have cited as an influence on your work is Marguerite Duras, and she was not a crime writer. Why do you admire her?
I read her first when I was a teenager and the language she used really struck me, the musicality of it. It's not exactly the same when you read it in Finnish, but it's so obvious when you read it in French. I try to write in such a way that the language itself sounds beautiful. It's like I'm trying to sing with the language.

Your latest novel, Purge, began life as a stage play.
Yes. The Finnish National Theatre commissioned a play from me and I knew I was going to write a big role for an older female actor because I don't think there are too many big roles for them. They are always, at least in Finland, somebody's mother-in-law. I was writing a monologue for the central character, Aliide, and I noticed that I actually was writing a novel. It also felt very exciting, because when you have living actors in a story that involves violence, it is always a little bit complicated. But when you write a novel, you don't think about the limitations of the stage.

Much of the violence in Purge is bound up with sex trafficking in the former Soviet Union. Do you see the sex trade as one of the bitter fruits of the end of the USSR?
Yes. In the early 1990s, when everyone was happy about regaining their independence, nobody was thinking about those kinds of consequences. But every time a dictatorship is falling down -- you can see it happening now in Africa -- it creates circumstances that are unstable. And whenever circumstances are unstable, organised crime flourishes.

The novel also examines the fate of Estonia under Soviet occupation. Your mother is Estonian, isn't she?
Yes, and we went back to Estonia as often as possible. My father, who is Finnish, was working in the Soviet Union, so we also travelled to see him. My mother had left Estonia for Finland in 1976. When I think about my childhood in the 1970s and 1980s, I think about all the fantasies and dreams people like my mother had about the better future they thought was waiting for them in the west.

What was the relationship like between Finland and Estonia back then?
Difficult. For example, in Oslo there was an immigrant refugee government of independent Estonia through the whole Soviet period. The refugees there published Estonian newspapers; they had their own print houses, they had Estonian schools. In Finland there was nothing like that, because Finland had to be friendly with the Soviet Union, and Estonia was a part of the USSR.

How does it feel to be claimed by Estonians as one of their own? You were decorated by the Estonian president in 2010.
It's nice, of course. I meet a lot of Estonian readers who often ask, "Wouldn't you like to write in Estonian?" But that's not likely to happen.

You've written about Estonia's past. Do you think you might do the same for Finland?
I might, though it's quite a complex thing -- especially when you think of the way people talk at the moment about "Finlandisation". There are many who insist it had no effect at all, and then those who know the reality. Many Finns consider it quite insulting if Finland is considered to have been part of the Soviet Union once. As for politics in Finland today, I feel that we need to wait for the next generation, because those who were in power during Finlandisation are still the people who are in power today. And as long as they are the guardians of power, nothing will change. l

Interview by Jonathan Derbyshire

Sofi Oksanen's "Purge" is newly published in paperback by Atlantic Books (£7.99)

Jonathan Derbyshire is Managing Editor of Prospect. He was formerly Culture Editor of the New Statesman.

This article first appeared in the 23 May 2011 issue of the New Statesman, Obama 2.0

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser