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Guardian and Indy pick up on the New Statesman's five-day-old story about easyJet

Guardian and Indy pick up on the New Statesman's five-day-old story about easyJet{C}

We're delighted, of course, that Stephen Morris's scoop about easyJet withdrawing the latest issue of their in-flight magazine after pressure from the New Statesman should have been picked up by so many news outlets. But we're perplexed that two of the more venerable organs to have run with the story should apparently only just have happened upon it, almost a week after Stephen first broke it on newstatesman.com, and then without acknowledging our role in uncovering it in the first place.

Yesterday, the Guardian reported that the "budget airline . . . has been forced to withdraw almost 300,000 copies of its in-flight magazine because of protests over its use of Holocaust memorial sites as a backdrop for a fashion feature." And today, with the alacrity for which it is famous, the Independent has weighed in, noting that easyJet "had been accused of "trivialising genocide" when eight pages of the November issue of its Traveller magazine featured models leaning against the stones of the Memorial to the Murdered Jews of Europe, in Berlin, also known as the Field of Stelae."

All true, of course. But, for the benefit of any Guardian and Independent readers who might happen to have dropped by, let me fill in one or two gaps. The "protests" that the Guardian refers to emanated in the first instance from the New Statesman, after Stephen contacted the Foundation Memorial to the Murdered Jews of Europe to ask if they'd sanctioned the photo-shoot. And the accusation that the feature "triviali[sed]" genocide came from Labour MP Denis MacShane after he was alerted to easyJet's breach of good taste by the New Statesman.

Just so we're clear ...

Jonathan Derbyshire is Managing Editor of Prospect. He was formerly Culture Editor of the New Statesman.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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