Cameron goes off the rails

The PM's patronising demand for families to clear their debts is bad economics and terrible politics

Leave aside the economics for now, David Cameron's call for households to clear their debts is terrible politics. In his speech at the Conservative conference today, he will say:

"The only way out of a debt crisis is to deal with your debts. That means households - all of us - paying off the credit card and store card bills."

At a time when voters are facing the biggest fall in living standards since the 1920s (owing to a combination of rising prices, falling wages, lower benefits and higher taxes), Cameron's demand is hideously patronising. It is a perfect example of what the novelist Joyce Carey once described as a "tumbril remark" - the sort of statement seemingly designed to ignite class war. Marie Antoinette's infamous (and likely apocryphal) riposte to the news that the poor were suffering due to bread shortages ("let them eat cake") is the most celebrated historical example.

Now, Cameron, a man who has had never had a money worry in his life, insists that the poor must repay their debts, as if, up to this point, they had merely chosen not to do so. I cannot recall a less sensitive or more thoughtless remark from a serving Prime Minister.

But worse, Cameron's comments confirm that he has no grasp of basic economics. If we are to avoid an economic death spiral, we need people to spend, not save. Keynes's paradox of thrift explains why. The more people save, the more they reduce aggregate demand, thus further reducing (and eventually destroying) economic growth. They will be individually wise but collectively foolish. If no one spends (because they're paying off their debts) then businesses can't grow and unemployment willl soar. The paradox is that if everyone saves then savings eventually become worthless.

The final and greatest irony is that Cameron is leading a government whose own policies are increasing household debt. The Office for Budget Responsibility forecasts that household debt will rise from £1,560bn in 2010 to £2,126bn in 2015 (or from an average of £58,000 to an average of £77,309. NB: the figures include mortgages), largely due to higher inflation (encouraged by Osborne's VAT rise) but also due to "the reductions in social security payments announced in the October Spending Review, which act to reduce household disposable income". In other words, George Osborne's decision to take an axe to the welfare state is helping to fuel the household debt bubble.

No one denies that household debt is too high. Indeed, UK households are more indebted than those of any other major economy. But if Cameron wants to address this problem he should have said something about the fact that 11 million low-to-middle earners have seen no rise in their real income since 2003. People borrowed to maintain their living standards as wages stagnated. Cameron's blunt demand for households to repay their debts suggests a man who not only can't solve the problem but doesn't even understand it. Today, we have seen the clearest indication yet that he is unfit to govern this country.

George Eaton is political editor of the New Statesman.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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