Trouble in Manchester

The RSA's Matthew Taylor on the whispering cabinet minister, an antagonisic local and the train that

Sunday was just one of those days. I was booked to chair a fringe meeting for the New Statesman at lunchtime and so got to Euston in good time for the Manchester train. That’s when it all started to go wrong. The train ‘wasn’t ready’ which, given that Virgin had presumably had since Saturday night to prepare it, was hard to understand.

When we finally did board the train it was chronically overcrowded. There were three announcements from the buffet (or ‘shop’ as it is now called)) one to say it was opening late, another to say it couldn’t take charge or credit cards and a third to say it had closed down due to ‘unforeseen’ problems.

The train then stopped and we were told it would arrive at least an hour late. But at least something was working; the air conditioning in our carriage was set so high that people were scrabbling around in their luggage for woollies.

I arrived in Manchester far too late for my meeting but in time to run to the Piccadilly Sports Bar and watch the last five minutes of my beloved West Brom losing to Aston Villa. Thoroughly grumpy and miserable I walked the streets of Manchester. Eventually I found a pub with the Chelsea v Man United game but distracted by the match I accidentally picked up someone else’s drink at the bar.

As the rather large person in question was remonstrating with me Chelsea equalised an event in which I could immediately tell he somehow felt that I as a Londoner was somehow implicated. I beat a hasty retreat.

Of course, I could have gone to the conference but ever since the Observer printed a tendentious piece two weeks ago suggesting I had been appointed to advise David Cameron I have been getting funny looks from my old comrades.

Eventually it was time for the RSA World at One fringe meeting at the Raddison Hotel. The room was packed and hot and the audience having to be patient as we had pushed back the start time by half an hour to accommodate David Miliband.

Our first speaker was supposed to be Ben Page from IPSOS MORI but for reasons best known to them, the Social Market Foundation had taken his pass and despite my pleadings were utterly indifferent to the fact that he was stuck outside the security cordon with minutes until our meeting.

As the minutes ticked away Ben kept phoning to say the police were getting increasingly suspicious of his story and he was starting to worry about the prospects of a full body search. At this point I snapped, losing my temper with various SMF staff and bellowing (mild) obscenities in front of several rather startled members of the Cabinet.

Eventually I tracked down the pass and Ben and I ran up five flights of stairs to a meeting room so hot that it could only have felt tolerable to anyone who had just stepped of the super cooled 8.36 Euston to Manchester train.

Ben was a star and entertained everyone with his slides showing the contradictory nature of public opinions. I made my short comments. But RSA and WATO staff were frantically waving at me to indicate that the Foreign Secretary was ten, no fifteen, no five, no ten minutes away so I slowed down and extemporised.

After 25 minutes which ranged over my life at the RSA, Number Ten, the Labour Party and Bootham Street Junior School I dried up so we had to move to questions.

Eventually, after very enlightening exchanges about how to canvass in Mitcham, the design of leaflets and engaging with your local park, Mr Miliband showed up looking relaxed and commanding. After he had made a few comments Martha Kearney started to quiz him, presumably aware that we were by now running well over time and that several people were showing signs of heat exhaustion. But the conference delegates have been well briefed so the moment Martha mentioned the leadership issue she got drowned out by a combination of booing and the soft clump of expiring bodies falling to the carpet.

So that WATO could get something to tape for today’s programme there was no choice but to overrun, anyway, we couldn’t get out of the doors until all the people on stretchers had been carried to safety. Suddenly I realised I had fifteen minutes to get the last train back to London. There was no choice but to run. As I sprinted past a Cabinet minister I can’t be sure but I think she murmured ‘that’s right Taylor you can run, but you can’t hide’.

I made it to the station with two minutes to spare. My body was steaming, my shirt was soaked and there was sweat running in rivulets off my forehead as I sat down in the carriage. ‘Ding dong’ went the announcer ‘welcome to the 20.10 to Euston. Unfortunately, due to unforeseen circumstances. the air conditioning will not be working on this journey’.

Matthew Taylor became Chief Executive of the RSA in November 2006. Prior to this appointment, he was Chief Adviser on Political Strategy to the Prime Minister.
Photo: Getty
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UnHerd's rejection of the new isn't as groundbreaking as it seems to think

Tim Montgomerie's new venture has some promise, but it's trying to solve an old problem.

Information overload is oft-cited as one of the main drawbacks of the modern age. There is simply too much to take in, especially when it comes to news. Hourly radio bulletins, rolling news channels and the constant stream of updates available from the internet – there is just more than any one person can consume. 

Luckily Tim Montgomerie, the founder of ConservativeHome and former Times comment editor, is here to help. Montgomerie is launching UnHerd, a new media venture that promises to pull back and focus on "the important things rather than the latest things". 

According to Montgomerie the site has a "package of investment", at least some of which comes from Paul Marshall. He is co-founder of one of Europe's largest hedge funds, Marshall Wace, formerly a longstanding Lib Dem, and also one of the main backers and chair of Ark Schools, an academy chain. The money behind the project is on display in UnHerd's swish (if slightly overwhelming) site, Google ads promoting the homepage, and article commissions worth up to $5,000. The selection of articles at launch includes an entertaining piece by Lionel Shriver on being a "news-aholic", though currently most of the bylines belong to Montgomerie himself. 

Guidelines for contributors, also meant to reflect the site's "values", contain some sensible advice. This includes breaking down ideas into bullet points, thinking about who is likely to read and promote articles, and footnoting facts. 

The guidelines also suggest focusing on what people will "still want to read in six, 12 or 24 months" and that will "be of interest to someone in Cincinnati or Perth as well as Vancouver or St Petersburg and Cape Town and Edinburgh" – though it's not quite clear how one of Montgomerie's early contributions, a defence of George Osborne's editorship of the Evening Standard, quite fits that global criteria. I'm sure it has nothing to do with the full page comment piece Montgomerie got in Osborne's paper to bemoan the deficiencies of modern media on the day UnHerd launched. 

UnHerd's mascot  – a cow – has also created some confusion, compounded by another line in the writing tips describing it as "a cow, who like our target readers, tends to avoid herds and behave in unmissable ways as a result". At least Montgomerie only picked the second-most famous poster animal for herding behaviour. It could have been a sheep. In any case, the line has since disappeared from the post – suggesting the zoological inadequacy of the metaphor may have been recognised. 

There is one way in which UnHerd perfectly embodies its stated aim of avoiding the new – the idea that we need to address the frenetic nature of modern news has been around for years.

"Slow news" – a more considered approach to what's going on in the world that takes in the bigger picture – has been talked about since at least the beginning of this decade.

In fact, it's been around so long that it has become positively mainstream. That pusher of rolling coverage the BBC has been talking about using slow news to counteract fake news, and Montgomerie's old employers, the Times decided last year to move to publishing digital editions at set points during the day, rather than constantly updating as stories break. Even the Guardian – which has most enthusiastically embraced the crack-cocaine of rolling web coverage, the live blog – also publishes regular long reads taking a deep dive into a weighty subject. 

UnHerd may well find an audience particularly attuned to its approach and values. It intends to introduce paid services – an especially good idea given the perverse incentives to chase traffic that come with relying on digital advertising. The ethos it is pitching may well help persuade people to pay, and I don't doubt Montgomerie will be able to find good writers who will deal with big ideas in interesting ways. 

But the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous. There are plenty of ways for people to disengage from the news cycle – and plenty of sources of information and good writing that allow people to do it while staying informed. It's just that given so many opportunities to stay up to date with what has just happened, few people decide they would rather not know.