Nonstarters: this week's worst kickstarter video

The Ostrich Pillow.

This week’s Nonstarter betrays the name of the column: it’s a clever idea executed well, and has already smashed its funding target like Geoff Capes bursting through a fake brick wall. It is, however, a damning indictment of the world that made it necessary.

And I say necessary because people have grasped for it with desperate, shaking hands - this is not a flourish of technological frippery like the Notice, but the promise of refuge from the information hurricane of modern work.

The Ostrich Pillow is a soft bag you pull over your head and jam your hands into when things get weird and you need a hole to cry in. You slip it on during brief moments of workplace respite and lie face-down, looking like some sort of crap alien that is eating its own hands.

Yet despite how defeated and weird you look from the seat next to you, you drift off to sleep with a happy smile on your face and a fading image of a rotating cake demonstrating how your power nap will make you 34 per cent more productive.* 

At least, according to the adorably soporific pitch video. The reality is more likely to involve 10 minutes of anxiety with your lower face pressed against breath-moistened desktop, breathing your own stale coffee reek and enduring sleepless visions of spreadsheets like a depressive’s reworking of Tron.

Then there is a tap on your shoulder. You flop up helplessly with your hands pressed to your bulbous grey head like Munch’s Scream, flailing to pull the damn thing off as your MD asks you when you’ll be able to send feedback on his last email. 

With this product, it matters little whether the end result actually gives people their promised shelter. More impressive is the fact the makers have, quite literally, sold a dream.

* since I am not Ben Goldacre, I will simply leave this without comment and turn to the reader with raised eyebrows and mouth set in a cynical line.

Fred Crawley is group editor for asset finance & accounting at VRL Financial News.

Some sort of crap alien that is eating its own hands. Photograph: youtube.com

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

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Trade unions must change or face permanent decline

Union membership will fall below one in five employees by 2030 unless current trends are reversed. 

The future should be full of potential for trade unions. Four in five people in Great Britain think that trade unions are “essential” to protect workers’ interests. Public concerns about low pay have soared to record levels over recent years. And, after almost disappearing from view, there is now a resurgent debate about the quality and dignity of work in today’s Britain.

Yet, as things stand, none of these currents are likely to reverse long-term decline. Membership has fallen by almost half since the late 1970s and at the same time the number of people in work has risen by a quarter. Unions are heavily skewed towards the public sector, older workers and middle-to-high earners. Overall, membership is now just under 25 per cent of all employees, however in the private sector it falls to 14 per cent nationally and 10 per cent in London. Less than 1 in 10 of the lowest paid are members. Across large swathes of our economy unions are near invisible.

The reasons are complex and deep-rooted — sweeping industrial change, anti-union legislation, shifts in social attitudes and the rise of precarious work to name a few — but the upshot is plain to see. Looking at the past 15 years, membership has fallen from 30 per cent in 2000 to 25 per cent in 2015. As the TUC have said, we are now into a 2nd generation of “never members”, millions of young people are entering the jobs market without even a passing thought about joining a union. Above all, demographics are taking their toll: baby boomers are retiring; millennials aren’t signing up.

This is a structural problem for the union movement because if fewer young workers join then it’s a rock-solid bet that fewer of their peers will sign-up in later life — setting in train a further wave of decline in membership figures in the decades ahead. As older workers, who came of age in the 1970s when trade unions were at their most dominant, retire and are replaced with fewer newcomers, union membership will fall. The question is: by how much?

The chart below sets out our analysis of trends in membership over the 20 years for which detailed membership data is available (the thick lines) and a fifteen year projection period (the dotted lines). The filled-in dots show where membership is today and the white-filled dots show our projection for 2030. Those born in the 1950s were the last cohort to see similar membership rates to their predecessors.

 

Our projections (the white-filled dots) are based on the assumption that changes in membership in the coming years simply track the path that previous cohorts took at the same age. For example, the cohort born in the late 1980s saw a 50 per cent increase in union membership as they moved from their early to late twenties. We have assumed that the same percentage increase in membership will occur over the coming decade among those born in the late 1990s.

This may turn out to be a highly optimistic assumption. Further fragmentation in the nature of work or prolonged austerity, for example, could curtail the familiar big rise in membership rates as people pass through their twenties. Against this, it could be argued that a greater proportion of young people spending longer in education might simply be delaying the age at which union membership rises, resulting in sharper growth among those in their late twenties in the future. However, to date this simply hasn’t happened. Membership rates for those in their late twenties have fallen steadily: they stand at 19 per cent among today’s 26–30 year olds compared to 23 per cent a decade ago, and 29 per cent two decades ago.

All told our overall projection is that just under 20 per cent of employees will be in a union by 2030. Think of this as a rough indication of where the union movement will be in 15 years’ time if history repeats itself. To be clear, this doesn’t signify union membership suddenly going over a cliff; it just points to steady, continual decline. If accurate, it would mean that by 2030 the share of trade unionists would have fallen by a third since the turn of the century.

Let’s hope that this outlook brings home the urgency of acting to address this generational challenge. It should spark far-reaching debate about what the next chapter of pro-worker organisation should look like. Some of this thinking is starting to happen inside our own union movement. But it needs to come from outside of the union world too: there is likely to be a need for a more diverse set of institutions experimenting with new ways of supporting those in exposed parts of the workforce. There’s no shortage of examples from the US — a country whose union movement faces an even more acute challenge than ours — of how to innovate on behalf of workers.

It’s not written in the stars that these gloomy projections will come to pass. They are there to be acted on. But if the voices of union conservatism prevail — and the offer to millennials is more of the same — no-one should be at all surprised about where this ends up.

This post originally appeared on Gavin Kelly's blog