"Man of the match", "keep calm and carry on", and other phrases you might get sued for using

Odd trademarks.

OFS Group is selling the rights to the phrase "Man of the Match". The trademark could fetch millions, as the owner will be able to sue companies who are using the phrase without their consent. It seems odd that such a well known phrase can be bought and sold, but it's not an isolated case. Here are some other surprising trademarks:

“Keep Calm and Carry On”

The wartime slogan wasn't trademarked until 2007, where it was registered by Surrey businessman Mark Coop in a landmark case of entrepeneurial spirit overcoming Blitz spirit. On his first attempt, in Britain, he was laughed out of the courtroom, but he managed to get it overruled by the European Union. He immediately started serving notices on other companies to get their versions of the poster withdrawn.

"Let’s Get Ready to Rumble"

This "very '80s" phrase was taken by Michael Buffer, the boxing and wrestling announcer. He licenced it to New York City taxi cabs in the late 1990s, where it was used, in his own voice, as a reminder for passengers to buckle their seatbets: "Let's get ready to rumble.... for SAFETY!" He also adapted it for a Kraft cheese commercial ("Lets get ready to crumble!"), although he has yet to take ownership of the adaptations fumble, bumble and stumble. By 2009 the phrase made him over £246m.

"That's hot"

Paris Hilton has had rights to the phrase  since 2007 - a bumper year for the franchising of ubiquitous phrases. She put the flexible phrase to use promoting a canned version of a sparkling wine called Rich Prosecco.

 

"That's hot" has been trademarked by Paris Hilton. Photograph, Getty Images.
Getty Images.
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Theresa May defies the right by maintaining 0.7% aid pledge

The Prime Minister offers rare continuity with David Cameron but vows to re-examine how the money is spent. 

From the moment Theresa May became Prime Minister, there was speculation that she would abandon the UK's 0.7 per cent aid pledge. She appointed Priti Patel, a previous opponent of the target, as International Development Secretary and repeatedly refused to extend the commitment beyond this parliament. When an early general election was called, the assumption was that 0.7 per cent would not make the manifesto.

But at a campaign event in her Maidenhead constituency, May announced that it would. "Let’s be clear – the 0.7 per cent commitment remains, and will remain," she said in response to a question from the Daily Telegraph's Kate McCann. But she added: "What we need to do, though, is to look at how that money will be spent, and make sure that we are able to spend that money in the most effective way." May has left open the possibility that the UK could abandon the OECD definition of aid and potentially reclassify defence spending for this purpose.

Yet by maintaining the 0.7 per cent pledge, May has faced down her party's right and title such as the Sun and the Daily Mail. On grammar schools, climate change and Brexit, Tory MPs have cheered the Prime Minister's stances but she has now upheld a key component of David Cameron's legacy. George Osborne was one of the first to praise May's decision, tweeting: "Recommitment to 0.7% aid target very welcome. Morally right, strengthens UK influence & was key to creating modern compassionate Conservatives".

A Conservative aide told me that the announcement reflected May's personal commitment to international development, pointing to her recent speech to International Development staff. 

But another Cameron-era target - the state pension "triple lock" - appears less secure. Asked whether the government would continue to raise pensions every year, May pointed to the Tories' record, rather than making any future commitment. The triple lock, which ensures pensions rise in line with average earnings, CPI inflation or by 2.5 per cent (whichever is highest), has long been regarded by some Conservatives as unaffordable. 

Meanwhile, Philip Hammond has hinted that the Tories' "tax lock", which bars increases in income tax, VAT and National Insurance, could be similarly dropped. He said: "I’m a Conservative. I have no ideological desire to to raise taxes. But we need to manage the economy sensibly and sustainably. We need to get the fiscal accounts back into shape.

"It was self evidently clear that the commitments that were made in the 2015 manifesto did and do today constrain the ability to manage the economy flexibly."

May's short speech to workers at a GlaxoSmithKline factory was most notable for her emphasis that "the result is not certain" (the same message delivered by Jeremy Corbyn yesterday). As I reported on Wednesday, the Tories fear that the belief that Labour cannot win could reduce their lead as voters conclude there is no need to turn out. 

George Eaton is political editor of the New Statesman.

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