Will the City take any lessons from the Games?

The world of finance isn't exactly filled with role models.

With a record-breaking number of golds, London has learnt a key lesson from the Olympics: how to be proud of ambition and success - for the right reasons.

The Games have not just shone a spotlight on sport. London 2012 has made many of us ask ourselves what it is about our own professional or personal lives that we can be truly proud of.

Some say that the pressure to deliver and exceed expectations at the highest level has made our athletes rise to the occasion. We can all learn from them – and nowhere is this lesson more clearly understood than in the Square Mile, where on many desks Olympic screens stood alongside dealing screens.

Allegations of laundering money or fixing rates are just the most recent furores to obscure the City’s reputation. Add in questions over bonuses and concerns about the economic downturn, and is it surprising that some people perceive the City as selfish, self-absorbed, and arrogant? Not exactly role-model material.

Can the City draw on the feel-good factor of the Games?  There is a proper desire among financial services workers to rebuild trust and confidence in the City and what it does. And what is most striking is that some of this work – like that of our Olympians - is pioneered by a new generation. In sport it’s been a whole new parade of heroes; in the City’s case it has also often been young professionals who are keen to inspire others to think and do differently.

Clearly things are changing at all levels of the City - and the autumn will bring clearer evidence of this. But among City workers in their first or second job, one powerful driver of personal change is a new approach to charitable giving. Young bankers, accountants and lawyers are meeting at film events, bars or restaurants, and getting involved in projects and the giving money through crowd-funding pledges from as little as £100 a go – but stretching upwards to much more.

In doing so they are not only delivering social benefits to worthy organisations, they are also developing their own moral compasses – and seeing how they can achieve more than mere financial rewards.

The big change has been that while philanthropy was traditionally perceived as being for those who have retired from a successful career in the City, increasingly a new generation of charitable-givers is embedding the practice throughout their whole career.

With a new initiative, City Philanthropy – A Wealth of Opportunity, which involves the City Funding Network, the City of London Corporation’s City Bridge Trust, and Philanthropy UK, I believe the City is reaching out to create a new climate of giving to deliver social good.

Harnessing the same spirit that has brought us together in the Games, this campaign seeks to create a real step-change in City culture. Philanthropy’s social benefits to beneficiaries are well known – but what is new is the appeal to young city workers of such a meaningful activity which they can embrace throughout their careers. Coming together in this way, young philanthropists can make a real impact – not only through a wealth transfer, but also by fostering a deeper awareness of personal responsibility among City workers.

Clearly changes in the law and its enforcement, in the leadership of banks, and in the process for incentivising effort are all either underway or on their way soon.

But inspiring the next generation in the City to involve themselves in philanthrophy is also part of the answer – and therefore to be welcomed - not just for the success of Europe’s financial hub, but also for the economic and social wellbeing of London and the UK as a whole.

If the Olympics are about anything they are about striving for excellence through effort and with a clear focus on the outcome desired. They are also, famously, about taking part - because of the effect that taking part has on the individual.

Philanthrophy – a good Greek word meaning the love of fellow man – is also about taking part. Taking our part in what it means to be fully a member of the only squad that really counts: Team Human Race.

Tower Bridge. Photograph: Getty Images

David Wootton is the Lord Mayor of the City of London

Photo: Will Ireland
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Rock solid-arity: how fans and bands helped save Team Rock's music magazines

“It was purely helping out friends in a time of need.”

A little over 25 years ago, a journalist friend let me in on the secret of publishing success. He cut his teeth in the Sixties as an editor in the Yippie underground press, wrote for Rolling Stone, Associated Press and the Chicago Sun-Times, then went on to teach at one of America’s most prestigious journalism schools.

The big secret, he had concluded, was community. No more, no less. Get to know your community and serve it well.

A quarter of a century on, it’s sometimes hard to remember what community looks like in newspapers and magazines. Carefully crafted pages have been obscured by a haze of clickbait, engineered to sucker everyone and anyone into donating a drive-by page view for ads. Community has given way to commodity.

But occasionally, there are glimpses of hope. Six months ago, TeamRock.com, built around a group of specialist music magazines including Classic Rock, Metal Hammer and Prog, went into administration.

The Christmas closure came brutally quickly. The Scottish Sun reported that stunned staff in the company’s Lanarkshire headquarters were told they had been made redundant “as a joiner changed the locks on their offices”. In total, 73 staff were laid off; nearly 30 in Scotland and more than 40 in London.

At the close of 2016, the future for the Team Rock brand and its stable of magazine titles was bleaker than a Black Sabbath album. But last month, in an extraordinary reversal of fortunes, TeamRock.com was named the most influential rock music website in the world.

Bargain-basement buy back

Just a fortnight after its shock closure, the brand was bought by former owners Future Plc. In a no-brainer deal, the Bath-based publisher re-acquired the three magazines it had sold to Team Rock’s founders in 2013. It bought back assets sold for £10m at the knockdown price of £800,000 with the bonus of TeamRock.com and Team Rock Radio. The deal rescued large parts of the Team Rock operation – but its soul was saved by the rock and metal community.

Oblivious to any discussions going on to rescue the magazines, readers, music fans and bands came together in a stunning display of loyalty. Hearing that Team Rock staff wouldn’t be getting paid their Christmas wage they took to social media to pledge their support and raised almost £90,000 for redundant staff.

Ben Ward, the organiser of the crowdfunding campaign and frontman for heavy metal band Orange Goblin said he started the appeal with no thought for the business. “It was purely helping out friends in a time of need,” he explained.

He had read all three Team Rock magazines for years, socialised with their staff and promoted his own and other bands in their pages. “To think of a world without any of those magazines – it was devastating,” he said.

The response to the campaign brought him some cheer, with members of bands such as Queen, Rush and Avenged Sevenfold all posting about it on their social media pages. He added: “The whole Christmas period, my phone just wouldn't stop beeping with notifications for another donation.”

Show of solidarity

Though the fundraiser blew up all Ward's expectations, beating his initial target by more than 400 per cent, he didn't seem completely surprised by the scale of the response.

“Heavy metal and hard rock, people that are into that sort of music, we've always been sort of looked down upon. We know it's not commercially the done thing, we know it's not the norm to walk around with long hair and tattoos and dirty leather jackets. But when you see a fellow metal head in the supermarket, you always give them an approving nod. There's a kind of solidarity.”

While favourable capitalist arithmetic has kept the presses rolling – and the online servers going – for Team Rock, it was the music community – empowered by social media – who delivered the real resurrection. With a combined Facebook following of more than 3.5million and a total social media audience of almost five million, it was no surprise TeamRock.com was soon number one in its field.

“What's brilliant about this is that it's based on what music fans share with each other,” explains editor-in-chief Scott Rowley.

TeamRock.com became the most influential rock site based on social media sharing, and came fifth in the top 100 sites across all music genres. The site above it is a hip-hop title, again featured for the strength of its community, according to Rowley. “Those people really know what they're talking about, they want very specific content, and they're not getting served it elsewhere,” he said. “When they get it, they love it and they share it and talk about it and that's their world.”

Responsiblity

Following the outpouring of support for the rock magazines, Rowley now feels a heightened sense of responsibility to do “the right thing” and steer clear of cynical decisions to get clicks or put certain bands on the cover just to sell copies. He believes future success will come down to trust. “Sometimes that feels precarious, but equally I think we're in good hands,” he explains. “We're a business, we've got to make money, but we know what smells fake and where the limits are.”

Zillah Byng-Thorne, CEO of owner Future, recognises the need to balance the realities of running a listed company with the authenticity needed to maintain trust. “What Future is interested in is the passion that underpins specialist media,” she says. “I don't really mind what your passion is, what's important is that it's a passion.”

“No one is sitting around thinking, 'I wonder what bands sound like Thin Lizzy?',” says Rowley. “We're much more a part of their lifestyle, interrupting their day to tell them someone’s just released an album or announced a tour.”

“But it doesn't have to always be about fishing for clicks,” he adds. “I remember [Classic Rock online editor] Fraser Lewry saying, 'Sometimes on social we should just be being social'.”

Being social. Listening. Contributing to the conversation. Sharing the passion. That old-fashioned notion of serving the community. It seems Ward would agree, as he offers the new owners of the magazines he helped to save some advice: “Don't make the same mistakes, investing in things that weren't really necessary from the magazine’s point of view. I'm in no position to tell anyone how to run their business, but on behalf of the rock and metal community…keep it interesting, keep it relevant.”