English speakers: don't get too comfortable

Why foreign languages matter in business.

We English-speaking folk have it easy – no matter where we travel or what international relations we may have, there is always someone on the other end who saves us from fumbling and responds in English. While we often indulge in the dominance of English as an international lingua franca, the need to speak a foreign language has never been more critical to our economy or our own job security.

Don’t get too cosy

The prominence of English in the global market can be overstated. According to research from the National Centre for Languages, CILT (2010), only 6-8 per cent of the world’s population speaks English as a first language, and 12 per cent as a second language. And while employers rank IT skills as the most attractive attribute amongst prospective candidates, foreign language knowledge comes in second. Furthermore, 43 per cent of recruiters say speaking a second language gives a jobseeker the “X-factor” (CILT). Having multilingual employees is important in allowing companies to expand internationally and compete against firms in countries like Brazil, Russia, Indonesia, and China where multilingual and highly skilled workers are increasing in number . Linguists currently play a major role in the transfer of knowledge globally. But we need to make sure that this works in all directions and all languages. More and more, we need our businesses to mirror the global population we’re dealing with. The benefits to a company with a multilingual staff are countless: from something as simple as saving in the cost of translations to being able to search the web more efficiently (in 1996 75 per cent of the web was in English, today this is reversed to 75 per cent in other languages according to Global Vibration Inc), to simply wanting to show respect to the people with whom we have business and social interactions.

According to the latest education and skills survey (2011) from the CBI, a top UK business lobbying association, only a quarter of businesses have absolutely no need for foreign language skills in their company. The survey also stressed that ‘operating effectively in a global economy relies on the right language skills.’ This is especially true of export businesses, on which the UK’s economy depends. There is a clear correlation between sales and a value on language skills, with over 60 per cent of non-exporters considering the lack of language skills as a barrier.

Yet despite all of this the CfBT Education Trust reported in 2011 that instead of responding to this change and preparing for the challenge of a global, social-media infused society, there is instead a downward trend in numbers of students taking a GCSE in a language with a decline to 40 per cent in 2011 from 78 per cent in 2001.

Get talking

While the recent change in our national curriculum which makes foreign languages compulsory from age seven, will help prepare future “global natives”, what do we do in the meantime? As someone whose professional life is dedicated to researching language acquisition and creating language learning materials, it’s clear to me that the best way to approach learning a new language is to just dive in head first and start talking. Ideally, this would be by spending time in a foreign country by doing a secondment or a company transfer. But realistically, we all have so little time that most of us will have to rely on self-study language courses.

The key to success is to immerse yourself in the language and get over the initial hump by starting to listen to the language and speak it immediately. Once you start to hear yourself utter fancy foreign words and see how easy it can be, taking the next step becomes easier.

Sarah Cole is the Editorial Director of Consumer Education and Languages at Hodder Education. Hodder Education has just launched a ‘Get Talking’ language series.

Back to school for business people. Photograph: Getty Images.

Sarah Cole is the Editorial Director of Consumer Education and Languages at Hodder Education.

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Is defeat in Stoke the beginning of the end for Paul Nuttall?

The Ukip leader was his party's unity candidate. But after his defeat in Stoke, the old divisions are beginning to show again

In a speech to Ukip’s spring conference in Bolton on February 17, the party’s once and probably future leader Nigel Farage laid down the gauntlet for his successor, Paul Nuttall. Stoke’s by-election was “fundamental” to the future of the party – and Nuttall had to win.
 
One week on, Nuttall has failed that test miserably and thrown the fundamental questions hanging over Ukip’s future into harsh relief. 

For all his bullish talk of supplanting Labour in its industrial heartlands, the Ukip leader only managed to increase the party’s vote share by 2.2 percentage points on 2015. This paltry increase came despite Stoke’s 70 per cent Brexit majority, and a media narrative that was, until the revelations around Nuttall and Hillsborough, talking the party’s chances up.
 
So what now for Nuttall? There is, for the time being, little chance of him resigning – and, in truth, few inside Ukip expected him to win. Nuttall was relying on two well-rehearsed lines as get-out-of-jail free cards very early on in the campaign. 

The first was that the seat was a lowly 72 on Ukip’s target list. The second was that he had been leader of party whose image had been tarnished by infighting both figurative and literal for all of 12 weeks – the real work of his project had yet to begin. 

The chances of that project ever succeeding were modest at the very best. After yesterday’s defeat, it looks even more unlikely. Nuttall had originally stated his intention to run in the likely by-election in Leigh, Greater Manchester, when Andy Burnham wins the Greater Manchester metro mayoralty as is expected in May (Wigan, the borough of which Leigh is part, voted 64 per cent for Brexit).

If he goes ahead and stands – which he may well do – he will have to overturn a Labour majority of over 14,000. That, even before the unedifying row over the veracity of his Hillsborough recollections, was always going to be a big challenge. If he goes for it and loses, his leadership – predicated as it is on his supposed ability to win votes in the north - will be dead in the water. 

Nuttall is not entirely to blame, but he is a big part of Ukip’s problem. I visited Stoke the day before The Guardian published its initial report on Nuttall’s Hillsborough claims, and even then Nuttall’s campaign manager admitted that he was unlikely to convince the “hard core” of Conservative voters to back him. 

There are manifold reasons for this, but chief among them is that Nuttall, despite his newfound love of tweed, is no Nigel Farage. Not only does he lack his name recognition and box office appeal, but the sad truth is that the Tory voters Ukip need to attract are much less likely to vote for a party led by a Scouser whose platform consists of reassuring working-class voters their NHS and benefits are safe.
 
It is Farage and his allies – most notably the party’s main donor Arron Banks – who hold the most power over Nuttall’s future. Banks, who Nuttall publicly disowned as a non-member after he said he was “sick to death” of people “milking” the Hillsborough disaster, said on the eve of the Stoke poll that Ukip had to “remain radical” if it wanted to keep receiving his money. Farage himself has said the party’s campaign ought to have been “clearer” on immigration. 

Senior party figures are already briefing against Nuttall and his team in the Telegraph, whose proprietors are chummy with the beer-swilling Farage-Banks axis. They deride him for his efforts to turn Ukip into “NiceKip” or “Nukip” in order to appeal to more women voters, and for the heavy-handedness of his pitch to Labour voters (“There were times when I wondered whether I’ve got a purple rosette or a red one on”, one told the paper). 

It is Nuttall’s policy advisers - the anti-Farage awkward squad of Suzanne Evans, MEP Patrick O’Flynn (who famously branded Farage "snarling, thin-skinned and aggressive") and former leadership candidate Lisa Duffy – come in for the harshest criticism. Herein lies the leader's almost impossible task. Despite having pitched to members as a unity candidate, the two sides’ visions for Ukip are irreconcilable – one urges him to emulate Trump (who Nuttall says he would not have voted for), and the other urges a more moderate tack. 

Endorsing his leader on Question Time last night, Ukip’s sole MP Douglas Carswell blamed the legacy of the party’s Tea Party-inspired 2015 general election campaign, which saw Farage complain about foreigners with HIV using the NHS in ITV’s leaders debate, for the party’s poor performance in Stoke. Others, such as MEP Bill Etheridge, say precisely the opposite – that Nuttall must be more like Farage. 

Neither side has yet called for Nuttall’s head. He insists he is “not going anywhere”. With his febrile party no stranger to abortive coup and counter-coup, he is unlikely to be the one who has the final say.