Business coaching: how to make it stick

A few pointers.

How do you make coaching stick? This is a question I get asked a lot and whilst there's a lot I would need to know about your particular organisation before I could give specific advice, I thought the following pointers might be helpful:

Follow up initial training

Whilst a typical one or two day coaching skills training course will equip managers with the basic tools and techniques it will only address a change in behaviour. Where behavioural change is not accompanied by a similar change in thinking and attitude it will not stick. A series of follow ups to any initial training is useful particularly where the participants are required to be coached on an ongoing work issue and to regularly report back on their progress.

Include a coaching module on all 'people skills' training

In order to move away from coaching as 'task' to coaching as 'style' it must be seen as part of the overall approach to managing people. It is therefore useful to reflect this need on all people skills training and not just specific coaching workshops.

Get the support of the most senior person you can

Where coaching is seen as merely a skill to learn the involvement of the training department is all that is required. However where coaching is seen – as it should be – as part of organisational and cultural change, it becomes a policy decision that requires the full support of the senior team. However, it is not necessary to get the whole team on board from the start, target the most obvious champion and work from there.

Coach the senior team so that they get the benefits

Many of my coaching skills training projects had their seed in a senior executive being bowled over by the benefits of being coached and wanting that experience to permeate throughout the organisation.

Make sure high performers are coached too

Too often coaching is seen as remedial and people understandably shy away from being seen as needing “special lessons”. We can overcome this through coaching by stealth, i.e. by not labelling it as such – but this seems counter-productive if we are really trying to increase the take up of coaching. An alternative is to very deliberately coach already high-performers. They are highly likely to welcome the initiative and become strong advocates for the approach.

Share coaching success stories loudly and visibly

As above, the positive aspects of coaching should be shouted from the rooftops as much as possible.

Publish the results so that the Executive's greed outweighs their conservatism

We can tie ourselves in knots in trying to evaluate coaching with a degree of precision an academic would admire. However, simpler means are available which nevertheless highlight the sheer irrefutable logic and power of the coaching approach. Some raw statistical evidence backed up with stories and anecdotes of meaningful performance will often be enough to convince even the hardened skeptics.

Include a coaching related KPI in managers' performance reviews

“What gets measured gets done” so the saying goes so if we really want managers to give as much energy and attention to people and well as task matters we should measure their results with equal seriousness

Deal with excuses:

I don't have time...

..yes you do, just differing priorities

The culture works against coaching...

...which is exactly why you need to adopt coaching

My boss doesn't coach me...

...but that is no reason not to coach your people. You may wait a long time for your boss to change but you can change today

I already manage my people this way...

...not according to them you don't

Matt Somers trains managers helping them to become ‘coaches’. He is the author of several books, and his title Successful Coaching in a Week, £6.99 is published by Hodder Education: www.hoddereducation.co.uk

Photograph: Getty Images

Matt Somers trains managers helping them to become ‘coaches’. He is the author of several books, and his title Successful Coaching in a Week, £6.99, is published by Hodder Education. His website can be found here: www.mattsomers.com

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If there’s no booze or naked women, what’s the point of being a footballer?

Peter Crouch came out with one of the wittiest football lines. When asked what he thought he would have been but for football, he replied: “A virgin.”

At a professional league ground near you, the following conversation will be taking place. After an excellent morning training session, in which the players all worked hard, and didn’t wind up the assistant coach they all hate, or cut the crotch out of the new trousers belonging to the reserve goalie, the captain or some senior player will go into the manager’s office.

“Hi, gaffer. Just thought I’d let you know that we’ve booked the Salvation Hall. They’ll leave the table-tennis tables in place, so we’ll probably have a few games, as it’s the players’ Christmas party, OK?”

“FECKING CHRISTMAS PARTY!? I TOLD YOU NO CHRISTMAS PARTIES THIS YEAR. NOT AFTER LAST YEAR. GERROUT . . .”

So the captain has to cancel the booking – which was actually at the Salvation Go Go Gentlemen’s Club on the high street, plus the Saucy Sporty Strippers, who specialise in naked table tennis.

One of the attractions for youths, when they dream of being a footballer or a pop star, is not just imagining themselves number one in the Prem or number one in the hit parade, but all the girls who’ll be clambering for them. Young, thrusting politicians have similar fantasies. Alas, it doesn’t always work out.

Today, we have all these foreign managers and foreign players coming here, not pinching our women (they’re too busy for that), but bringing foreign customs about diet and drink and no sex at half-time. Rotters, ruining the simple pleasures of our brave British lads which they’ve enjoyed for over a century.

The tabloids recently went all pious when poor old Wayne Rooney was seen standing around drinking till the early hours at the England team hotel after their win over Scotland. He’d apparently been invited to a wedding that happened to be going on there. What I can’t understand is: why join a wedding party for total strangers? Nothing more boring than someone else’s wedding. Why didn’t he stay in the bar and get smashed?

Even odder was the behaviour of two other England stars, Adam Lallana and Jordan Henderson. They made a 220-mile round trip from their hotel in Hertfordshire to visit a strip club, For Your Eyes Only, in Bournemouth. Bournemouth! Don’t they have naked women in Herts? I thought one of the points of having all these millions – and a vast office staff employed by your agent – is that anything you want gets fixed for you. Why couldn’t dancing girls have been shuttled into another hotel down the road? Or even to the lads’ own hotel, dressed as French maids?

In the years when I travelled with the Spurs team, it was quite common in provincial towns, after a Saturday game, for players to pick up girls at a local club and share them out.

Like top pop stars, top clubs have fixers who can sort out most problems, and pleasures, as well as smart solicitors and willing police superintendents to clear up the mess afterwards.

The England players had a night off, so they weren’t breaking any rules, even though they were going to play Spain 48 hours later. It sounds like off-the-cuff, spontaneous, home-made fun. In Wayne’s case, he probably thought he was doing good, being approachable, as England captain.

Quite why the other two went to Bournemouth was eventually revealed by one of the tabloids. It is Lallana’s home town. He obviously said to Jordan Henderson, “Hey Hendo, I know a cool club. They always look after me. Quick, jump into my Bentley . . .”

They spent only two hours at the club. Henderson drank water. Lallana had a beer. Don’t call that much of a night out.

In the days of Jimmy Greaves, Tony Adams, Roy Keane, or Gazza in his pomp, they’d have been paralytic. It was common for players to arrive for training still drunk, not having been to bed.

Peter Crouch, the former England player, 6ft 7in, now on the fringes at Stoke, came out with one of the wittiest football lines. When asked what he thought he would have been but for football, he replied: “A virgin.”

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 01 December 2016 issue of the New Statesman, Age of outrage