China's first traceable wine

A big step for an industry plagued with scandals.

I have been fortunate enough to be involved with the beverage industry across Asia over the past decade. In particular, China’s evolution into a global economic powerhouse has been nothing less than spectacular. Given the sheer geographic and population spread, China is too big to be considered as one country. For example, Guangdong province alone has a population of over 100m which itself is bigger than the Philippines (the 12th most populated in the world), therefore businesses should treat each province within China as a separate country.

Over the past few years, China’s food & beverage industry has been plagued by a number of scandals. The most famous of which has been the melamine contamination post Beijing Olympics in late 2008. The Associated Press back then reported that over 50,000 babies and children were affected with nearly a thousand being hospitalized as well as several deaths. There was a public and media outcry which resulted in several high profile arrests in the dairy industry as well as open apologies from the leading dairy companies such as Mengniu and Yili. Sales of dairy products declined sharply in the months following the scandal, but have since recovered as the industry continues to prosper and grow.

Despite the promise by the government to tackle and improve food safety in China, further scandals broke out in 2011 as Xinhua News Agency reported unscrupulous businesses collected used cooking oil from sewers and restaurants to process and repackaged as new cooking oil for sale. This type of dishonest practice continues to be the norm as businesses sidelines consumers’ health and safety for a quick profit.

Frustrated by the slow progress taken by the authorities, the industry has taken the matter into their own hands. Star Farm, which is a wholly owned subsidiary of the retailer Metro Group, was established in 2007. The company is committed to food safety and quality through a traceability system along the whole value chain. As of 2010, it has developed over 2,000 products with local producers resulting in RMB 700m (£70m) in retail sales in 2010.

One of the recent developments with Star Farm has been the collaboration with Beijing Summit Wines. The result is a brand called 1421, which is China’s first traceable wine. The cabernet sauvignon and chardonnay grapes are cultivated and grown in Xinjiang province by which Star Farm has maintained full records of the soil, fertilizers used as well as processing, bottling and distribution. Consumers can scan the barcode at the back of the bottle with their mobile phones as it directs them to Star Farm’s website, by which they will be able to access all relevant information about the ingredients and processes along the value chain for the brand.

The initiatives taken by the industry to provide food safety assurance to consumers represents a step in the right direction, but there is still a very long road ahead as consumers are becoming more knowledgeable, with health and safety becoming a key priority for their families. The central government needs to maintain a fine balance between consumers and businesses in order to continue its economic miracle.

Wine, China, Getty images

Phil Chan is Asia director for Canadean, the consumer market experts.

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Hannan Fodder: This week, Daniel Hannan gets his excuses in early

I didn't do it. 

Since Daniel Hannan, a formerly obscure MEP, has emerged as the anointed intellectual of the Brexit elite, The Staggers is charting his ascendancy...

When I started this column, there were some nay-sayers talking Britain down by doubting that I was seriously going to write about Daniel Hannan every week. Surely no one could be that obsessed with the activities of one obscure MEP? And surely no politician could say enough ludicrous things to be worthy of such an obsession?

They were wrong, on both counts. Daniel and I are as one on this: Leave and Remain, working hand in glove to deliver on our shared national mission. There’s a lesson there for my fellow Remoaners, I’m sure.

Anyway. It’s week three, and just as I was worrying what I might write this week, Dan has ridden to the rescue by writing not one but two columns making the same argument – using, indeed, many of the exact same phrases (“not a club, but a protection racket”). Like all the most effective political campaigns, Dan has a message of the week.

First up, on Monday, there was this headline, in the conservative American journal, the Washington Examiner:

“Why Brexit should work out for everyone”

And yesterday, there was his column on Conservative Home:

“We will get a good deal – because rational self-interest will overcome the Eurocrats’ fury”

The message of the two columns is straightforward: cooler heads will prevail. Britain wants an amicable separation. The EU needs Britain’s military strength and budget contributions, and both sides want to keep the single market intact.

The Con Home piece makes the further argument that it’s only the Eurocrats who want to be hardline about this. National governments – who have to answer to actual electorates – will be more willing to negotiate.

And so, for all the bluster now, Theresa May and Donald Tusk will be skipping through a meadow, arm in arm, before the year is out.

Before we go any further, I have a confession: I found myself nodding along with some of this. Yes, of course it’s in nobody’s interests to create unnecessary enmity between Britain and the continent. Of course no one will want to crash the economy. Of course.

I’ve been told by friends on the centre-right that Hannan has a compelling, faintly hypnotic quality when he speaks and, in retrospect, this brief moment of finding myself half-agreeing with him scares the living shit out of me. So from this point on, I’d like everyone to keep an eye on me in case I start going weird, and to give me a sharp whack round the back of the head if you ever catch me starting a tweet with the word, “Friends-”.

Anyway. Shortly after reading things, reality began to dawn for me in a way it apparently hasn’t for Daniel Hannan, and I began cataloguing the ways in which his argument is stupid.

Problem number one: Remarkably for a man who’s been in the European Parliament for nearly two decades, he’s misunderstood the EU. He notes that “deeper integration can be more like a religious dogma than a political creed”, but entirely misses the reason for this. For many Europeans, especially those from countries which didn’t have as much fun in the Second World War as Britain did, the EU, for all its myriad flaws, is something to which they feel an emotional attachment: not their country, but not something entirely separate from it either.

Consequently, it’s neither a club, nor a “protection racket”: it’s more akin to a family. A rational and sensible Brexit will be difficult for the exact same reasons that so few divorcing couples rationally agree not to bother wasting money on lawyers: because the very act of leaving feels like a betrayal.

Or, to put it more concisely, courtesy of Buzzfeed’s Marie Le Conte:

Problem number two: even if everyone was to negotiate purely in terms of rational interest, our interests are not the same. The over-riding goal of German policy for decades has been to hold the EU together, even if that creates other problems. (Exhibit A: Greece.) So there’s at least a chance that the German leadership will genuinely see deterring more departures as more important than mutual prosperity or a good relationship with Britain.

And France, whose presidential candidates are lining up to give Britain a kicking, is mysteriously not mentioned anywhere in either of Daniel’s columns, presumably because doing so would undermine his argument.

So – the list of priorities Hannan describes may look rational from a British perspective. Unfortunately, though, the people on the other side of the negotiating table won’t have a British perspective.

Problem number three is this line from the Con Home piece:

“Might it truly be more interested in deterring states from leaving than in promoting the welfare of its peoples? If so, there surely can be no further doubt that we were right to opt out.”

If there any rhetorical technique more skin-crawlingly horrible, than, “Your response to my behaviour justifies my behaviour”?

I could go on, about how there’s no reason to think that Daniel’s relatively gentle vision of Brexit is shared by Nigel Farage, UKIP, or a significant number of those who voted Leave. Or about the polls which show that, far from the EU’s response to the referendum pushing more European nations towards the door, support for the union has actually spiked since the referendum – that Britain has become not a beacon of hope but a cautionary tale.

But I’m running out of words, and there’ll be other chances to explore such things. So instead I’m going to end on this:

Hannan’s argument – that only an irrational Europe would not deliver a good Brexit – is remarkably, parodically self-serving. It allows him to believe that, if Brexit goes horribly wrong, well, it must all be the fault of those inflexible Eurocrats, mustn’t it? It can’t possibly be because Brexit was a bad idea in the first place, or because liberal Leavers used nasty, populist ones to achieve their goals.

Read today, there are elements of Hannan’s columns that are compelling, even persuasive. From the perspective of 2020, I fear, they might simply read like one long explanation of why nothing that has happened since will have been his fault.

Jonn Elledge is the editor of the New Statesman's sister site CityMetric. He is on Twitter, far too much, as @JonnElledge.