Politics 8 June 2012 Why the next BBC boss must be non-political The BBC needs a visionary director general, not a political placeman. Print HTML "Our vision – to be the most creative organisation in the world". That’s quite a bold and imaginative goal, I would venture. What sort of qualities would you look for in a potential leader of such an organisation? May I suggest that such a leader would be a visionary. Like some modern day soothsayer, they would understand what we want before we know we want it – a Steve Jobs-type character. They would understand every aspect of how we experience creativity in a digital age, as Larry Page and Sergey Brin so clearly do. And they would deliver creativity for all from the cradle to the grave – perhaps a little like Bob Iger does at Disney. Now if I was searching for some sort of human chimera that delivers all those qualities, I wouldn’t spend an inordinate amount of time searching for them in and around the Palace of Westminster. Yet apparently there are a lot of folk who seem to think that’s exactly where the best head of the BBC – for it is the Beeb's official vision that kick-starts this piece - will be found. And put in those terms, doesn’t that seem frankly ludicrous? Stuck in the Westminster bubble, politicians on all sides expound the merits of appointing a new director general from one side of the political divide or the other, on the basis that unless a political appointee is made, the corporation will remain hopelessly biased in the opposite direction from that of whichever commentator happens to be writing at the time. I’ve even been told today that the less-than-diamond jubilee coverage is the result of political bias - "only something run by a lefty could have covered Jubilee celebrations so badly". Oh, come on. Of course, covering politics is an important cog in the workings of the BBC. And dealing with politicians, in terms of both the BBC Trust (current chairman an ex-chairman of the Conservative Party) and the ultimate arbiter on the licence fee (currently one Jeremy Hunt, at least as I type) is a key aspect of the role. But is that really what we want in a leader of the BBC – someone who’s good at chewing the fat with the men and women in grey suits? That’s not who’s going to deliver me, as a licence fee payer, the most creative organisation in the world. And apparently there are tens of thousands of folk who agree with me. As Caitlin Moran rather neatly put it on Twitter this morning: "the BBC should be run by some sexy rogue pirate who's really the fuck into public remit broadcasting". You are unlikely to find one of those in SW1. Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference. › The LinkedIn hack: what the experts think A general view of the BBC Television Centre in London. Photograph: Getty Images. Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference Subscribe More Related articles Inside Big Ben: why the world’s most famous clock will soon lose its bong Jeremy Corbyn appoints Shami Chakrabarti to lead inquiry into Labour and antisemitism Is our obsession with class propping up the powerful?