The benefits of an ICT-based world have led to an inevitable switchover across all areas of people's lives, but particularly in work and education. And that means an essential change in skills, attitudes and capabilities that is a particular issue - and problem - for British creativity in art and design.
With the opportunity to cut costs by stripping out workshops and the pressure to focus on the English Baccalaureate or subjects that are felt more important than creative arts subjects, some secondary schools are phasing out any kind of hands-on craft and design from the curriculum. Universities have been busy closing departments like ceramics, glass and craft based material subjects for some time. Even art schools have been reducing the focus on the 'process of making' to chase the digital approach to design.
The UK has traditionally been very strong at making things, and working with real materials. The industrial revolution was made possible by capitalism - but perhaps equally by the stream of high-quality and practical craft and design ideas that were taught in the art and craft colleges found in virtually every town. ICT is a great tool, but that's all. The danger is that we let the tool become the main factor in shaping what's produced. Digital design is inevitably detached from any sense of the quality and characteristics of things and how they work, and is much the poorer for it.
More and more products on the shelves have been purely designed via an IT screen, and you can tell - they possess no inherent material qualities. They might look well-finished but they are often unsympathetic to the materials used. For employers or universities looking at a portfolio from a candidate you can see almost immediately if they've actually spent any time working with real materials. This is why our university is sticking to its guns on keeping craft workshops open, for glass, ceramics, metals and wood, and balancing this appropriately with the use digital technology which is a great tool.
Beyond the loss of important skills, purely using digital media leads to a different mindset among students. ICT allows for instant 'cut and paste' results, easy changes and easy delivery. Consequently that can be what young people expect from everything they do. Making real things takes patience, physical skills, co-ordination and the maturity to cope with failure and difficult challenges.
Digital technology is a great leveller. That's good for access and participation, for opening up design to larger communities. Not so great for business and for the UK's position as a world-leader in art and design. The UK has traditionally had an influence entirely out of proportion with its size. A reputation for quality and consistency of new talent has kept us in the premier league. But for how much longer? The BRIC economies have caught on to the value of creative arts, not just in themselves, but underpinning many other industries, and are putting major investment into art and design education.
What's needed is digital understanding combined with craft and making skills and a sensibility rooted in the real world of things. We need it in schools and colleges and in HE if we're not to end up with generations of people incapable of 'making', and quality design becomes synonymous only with the industry for antiques.
Professor Mark Hunt is deputy vice chancellor of the University for the Creative Arts.