Until recently, the word ‘Cravat’ carried the label of antiquarianism and gentry, with notions of a 19th century period drama, or perhaps the stereotypical image of an aristocratic gentleman, past his prime, fashioned with a smoking jacket and a monocle.
Now, a modern-day revival of the Day Cravat (also known as ‘the Ascot’ to our neighbours across the pond), has emerged among a somewhat younger male generation for a Mod, Dapper, or Vintage look. Famous stars who have been spotted donning a cravat include the likes of Russell Brand, Jamie Foxx, George Clooney, Rhys Ifans, Ashton Kutcher, Will Smith, Adrian Brody, and David Beckham, just to name a few.
One bourgeoning Business Entrepreneur, Julian Spencer-Smith, had the idea of Cravat Club, an online store specialising in Day Cravats, some years ago. Julian observed that quite often male television presenters and gentlemen at social gatherings or events, would wear an open-neck shirt to exude a more casual or approachable look, as opposed to wearing a necktie which perhaps manifests rigidness and business-like connotations. He concluded that the open-neck shirt look was rather lack-lustre and a little unkempt in appearance, and a Day Cravat would be the ideal accessory for it.