The rise of Mavis man and woman
Meet “Mavis”: the Middle-Aged, Volatile, Insurgent voters reshaping Britain’s politics. Who are they and what do they want for themselves…
ByMillennials
Why is anyone surprised that millennials aren’t turning Tory?
From housing to childcare, 13 years of disregard for a generation won’t be easy to reverse.
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Could millennials become Conservative voters after all?
New research suggests they don’t like the party but that their values aren’t so dissimilar.
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The inheritance gap isn’t a secret – we all know millennial homeowners had help
Everyone under 40 can see their friends on the property ladder had financial support from rich relatives. Why pretend otherwise?
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The Tories’ unpopularity among the young isn’t a woke conspiracy
It isn’t schools and universities that are pushing young people leftwards – it’s the housing crisis and student debt.
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The Spiceworld generation
Twenty-five years ago, the Spice Girls told Gen X to “move over” – and whispered feminist slogans to nascent millennials.
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We’re told not to have too many friends – but for me, there’s no such thing
I resent the suggestion that a wide friendship circle makes you somehow cheap or insincere.
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Why Everything I Know About Love leaves men baffled
The BBC TV drama based on Dolly Alderton’s memoir captures a female millennial reality that certain men struggle to understand.
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