How Elon Musk killed Twitter
His vainglorious $44bn takeover backfired on investors, employees, users – and the world’s richest man himself.
ByTwitter/X
Twitter (now X) is an online social media and social networking service. Since July 2022 it is officially known as X after ownership changed from the company Twitter, Inc. to X. Corp. Users of the service can post (known as tweeting), repost (retweeting), quote posts (quote tweeting), like and comment on posts. Find all our latest news, comment and analysis on twitter here.
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I, for one, will mourn Twitter
I’d always assumed I’d be there until the bitter end.
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Elon Musk has more ego than sense
The self-styled bad-boy of tech recently told advertisers to “go f*** themselves”. Should we really be surprised?
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Elon Musk’s death drive
The tech billionaire built a world that he could rule – then allowed it to destroy him.
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Bluesky is a real alternative to Twitter
As far-right agitators Katie Hopkins and Tommy Robinson return to the platform, many users are seeking a new social media…
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The power of policy-posting
The American XL Bully would never have been banned without Twitter.
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Elon Musk owns Donald Trump now
The former president has returned to a platform that is little more than a circus.
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Losing Twitter’s block function would be a disaster
Elon Musk’s number-one goal is to make “X” the home of “free speech”, a concept he wrongly equates to harmful…
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Elon Musk is trying to silence his critics
X is threatening to sue an anti-hate group – the consequences could be catastrophic.
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The risible origin story of “X”
Elon Musk tried to rebrand a company “X” before – and lost his job.
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Why Elon Musk killed the Twitter bird
The tech billionaire wants “X” to become the centre of the internet.
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Twitter is breaking our politics
Fight a culture war too long, and you can no longer see when you’ve gone round the bend.
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Big Tech can’t erase politics from social media
To become a permanent alternative to Twitter, Threads will need to embrace politics.
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Why social media has become tedious
The launch of Twitter rivals should feel exciting – but it no longer does.
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We are heading for social media burnout
With Meta’s Twitter rival Threads comes yet another online profile to maintain. Exhaustion will ensue.
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Counterextremism expert Milo Comerford on what Isis can teach us about the spread of radical misogyny.
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The dark reality of Ron DeSantis’s disastrous campaign launch
It was embarrassing for the Florida governor and Elon Musk. It could be a tragedy for American democracy.
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Can Linda Yaccarino save Twitter?
However competent the new CEO is, the biggest obstacle in her efforts to turn Twitter around will be Elon Musk’s…
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Is Substack the future of media?
Elon Musk’s ruin of Twitter has been a boon for the newsletter platform, which is reshaping the market for the…
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