In the worst example of a politician trying to be “down with the kids” since Iain Duncan Smith did an Eminem rap on Good Morning Britain, former New Labour spin doctor and self-professed “communicator” (according to his Twitter bio) Alastair Campbell attempted to gif himself wanging on about Europe.

And this – poor, patient, noble reader – was the result:

I believe this is called a GIF. I do say it a lot mind you pic.twitter.com/lyivLhs9XT

— Alastair Campbell (@campbellclaret) September 6, 2018

Related

Politics

How politics became the chosen hobby of retirees

Politics

What is Entryism, and how does it affect political parties?

Politics

Do capitalism and democracy go together?

Subscribe to Morning Call View all newsletters

The quick and essential guide to domestic and global politics from the New Statesman's politics team. Sign up here

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive.

Morning Call

Quick and essential guide to domestic and global politics from the New Statesman's politics team.

The Crash

A weekly newsletter helping you fit together the pieces of the global economic slowdown.

World Review

The New Statesman’s global affairs newsletter, every Monday and Friday.

The New Statesman Daily

The best of the New Statesman, delivered to your inbox every weekday morning.

Green Times

The New Statesman’s weekly environment email on the politics, business and culture of the climate and nature crises - in your inbox every Thursday.

The Culture Edit

Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday.

Weekly Highlights

A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday.

Ideas and Letters

A newsletter showcasing the finest writing from the ideas section and the NS archive, covering political ideas, philosophy, criticism and intellectual history - sent every Wednesday.

Events and Offers

Sign up to receive information regarding NS events, subscription offers & product updates.

Administration / Office Arts and Culture Board Member Business / Corporate Services Client / Customer Services Communications Construction, Works, Engineering Education, Curriculum and Teaching Environment, Conservation and NRM Facility / Grounds Management and Maintenance Finance Management Health - Medical and Nursing Management HR, Training and Organisational Development Information and Communications Technology Information Services, Statistics, Records, Archives Infrastructure Management - Transport, Utilities Legal Officers and Practitioners Librarians and Library Management Management Marketing OH&S, Risk Management Operations Management Planning, Policy, Strategy Printing, Design, Publishing, Web Projects, Programs and Advisors Property, Assets and Fleet Management Public Relations and Media Purchasing and Procurement Quality Management Science and Technical Research and Development Security and Law Enforcement Service Delivery Sport and Recreation Travel, Accommodation, Tourism Wellbeing, Community / Social Services

I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

SUBSCRIBED

THANK YOU

Content from our partners

How to create a responsible form of “buy now, pay later”

Spotlight

“Unions are helping improve conditions for drivers like me”

Spotlight

Transport is the core of levelling up

Spotlight

“I believe this is called a GIF,” he tweeted, complete with the full-dad caps lock. “I do say it a lot mind you.”

Cue an awkward, blurry still of Campbell subtitled “We’ve got to be tough on Brexit,” – the promise of that hopeful, suspenseful comma never delivered.

Alastair Campbell, ladies and gentleman. “Writer, communicator, consultant, strategist.”