Support 100 years of independent journalism.

  1. Politics
27 April 2017

Tim Farron is being unfairly maligned for inviting us to smell his spaniel

The truth behind “smell my spaniel”.

By Media Mole

Out on the campaign trail in Cambridge, the Lib Dem leader Tim Farron was caught inexplicably inviting voters to “smell my spaniel”.

Here is the shock footage:

“Smell my spaniel, maybe, maybe… oh, how are you? Good to see you!” he said, while the top political journalists of the nation scratched their heads. “A new Lib Dem slogan?” asked the BBC. The “catchphrase of the general election” declared the Telegraph. A new, surprisingly progressive “theological pronouncement”, was this mole’s first thought.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. A weekly round-up of The New Statesman's climate, environment and sustainability content. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A weekly dig into the New Statesman’s archive of over 100 years of stellar and influential journalism, sent each Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.

And he has, of course, been ridiculed online:

But no.

Look closer.

What’s going on is clear. Farron is not inviting voters to sniff his spaniel at all; he is addressing a dog. One of the activists in the huddle he is speaking to is holding a little dog wearing a Liberal Democrat rosette:

And here is said dog with Farron:

Farron is clearly being sniffed by the dog, because he is carrying the smell of his own dog, Jasper the spaniel.

Was Farron actually commenting that the little Lib Dem pooch was sniffing its party leader because he smelt like another dog? In these uncertain times of fake news and eroding trust, let’s get our spaniel sniffing story straight.