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29 April 2015

The Sun says: Stop the SNP! The Scottish Sun says: Back the SNP!

Are the Scottish nationalists "saboteurs" or Scotland's best hope? It depends which edition of the Sun you buy.

By media mole

The Sun newspaper has offered its election endorsement tonight – and it’s a resounding call to vote for the Tories. A government led by a creepy baby version of David Cameron is an absolute necessity, in order to keep out the “saboteurs” of the SNP, who are hellbent on ruining our great union.

*puts hand to ear piece* What’s that? Sorry? Oh. Right.

Sorry, no idea what happened there. Actually, it turns out the SNP are a great bunch of lads, and Nicola Sturgeon is a hero of our times. Please update your handbooks accordingly.

Perhaps Freddie Starr ate their consistency. 

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Yes, the Sun and the Scottish Sun have pursued their own form of devo-max, and come to completely contradictory conclusions about the best path for Britain on 7 May.

Of course, there is one uniting factor in these two front pages: they are both calculated to do maximum damage to Ed Miliband. 

Update, because why not: the Sun’s head of PR Dylan Sharpe  has tweeted this statement by the paper. Papers. “The Sun is written first and foremost for its readers, and the UK edition and Scottish edition have two very distinct audiences. If Scotland and England were playing each other at football, no one would expect The Scottish Sun to support the English national team.”

This is a fair point. The Scottish Sun probably couldn’t get away with saying that the English national team shouldn’t be allowed to play football at all, though.