The Staggers 12 July 2013 Cameron challenged over Lynton Crosby's business links after plain cigarette packaging is shelved Labour and Conservative MP Sarah Wollaston argue that the Tory strategist, whose company has close links to the tobacco industry, is to blame for the decision. Sign UpGet the New Statesman's Morning Call email. Sign-up Rarely has there been a clearer example of successful lobbying than the government's decision to abandon the introduction of plain packaging for cigarettes. The measure was overwhelmingly supported by the public (by 59%-25%) and by GPs but the tobacco industry's political muscle proved decisive. In reponse, Labour is again challenging David Cameron to say what conversations he has had with Tory campaign strategist Lynton Crosby on the subject. Diane Abbott, the shadow public health minister, has just issued the statement below. The Tories used to say there were in favour of this policy, that children should be protected. But now, not long after employing Lynton Crosby, a strategist linked to lobbying in the tobacco industry, David Cameron is backing down. People will rightly wonder if the Government is breaking its promise, despite the medical evidence and the wishes of British families, in order to please its friends in big business. David Cameron needs to explain why he’s doing it, when he decided, whether Lynton Crosby had any input into the decision, and whether he was aware of Lynton Crosby’s alleged business interests when he appointed him. As I've previously reported, Crosby's PR and lobbying firm Crosby Textor has long-standing links with the tobacco industry. The company was on a retainer with British American Tobacco when cigarette companies fought the introduction of plain packaging by the Australian government and Crosby was federal director of the Liberal Party when it accepted large donations from the industry. Crosby Textor Fullbrook, the UK arm of the firm, has represented tobacco companies since the 1980s. The independent-minded Conservative MP Sarah Wollaston, a former GP who has long campaigned for the policy, is another who detects the hand of Crosby at work. As she suggested this morning, the abandoment of plain packaging is strong evidence that Cameron has been swayed by Crosby's call to scrape the "barnacles off the boat". By this, the hard-nosed Australian means dispensing with such effette measures (minimum alcohol pricing similarly falls into this category) and focusing on the "core concerns" of the economy, immigration and welfare reform. To date, Cameron has merely said that Crosby has "never lobbied" him but has refused to confirm whether the pair discussed the issue of plain packaging. Expect Labour's health team to take every opportunity to challenge him to give a definitive answer. › Slavoj Žižek on The Act of Killing and the modern trend of “privatising public space” Lynton Crosby, who was recently appointed as the Conservatives' election campaign manager after running Boris Johnson's re-election campaign. George Eaton is senior online editor of the New Statesman. Subscribe For daily analysis & more political coverage from Westminster and beyond subscribe for just £1 per month!