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7 January 2013

Clegg has nothing to lose and much to gain from his phone-in show

The Lib Dem leader should use his new LBC radio slot to give his critics both barrels.

By Richard Morris

It’s 10 O’Clock Thursday morning, and the interweb and chatterati are abuzz with Nick Clegg going off on one, in his first live phone-in programme on LBC.

“I’ve been listening to a broadcast that’s disgusting, that’s being run in a way that’s despicable, vile, repugnant,” the UK’s Deputy Prime Minister Nick Clegg told host Nick Ferrari during a live radio show on Thursday morning. “I’ve heard theories that are distorted and far from the truth. I’ve seen a reconstruction of reality that’s the opposite of the truth.” And he finished up by calling the whole programme ‘a whorehouse’.

It probably won’t happen. But then, Nick Clegg’s no Silvio Berlusconi, is he? Of course, that’s not an entirely bad thing. But if there’s one thing Mr Berlusconi is good at, it’s how to use the media to make a splash – as the above quote demonstrates. It’s what he actually told TV host Gad Lerner last year when he saw a programme he really didn’t like – and called in to let them know, live on air…

Now most people who’ve seen Nick in action fairly regularly will tell you that he doesn’t especially mind telling you exactly what he thinks – in quite bald terms. It can be quite unsettling if you’re used to the bland emollients of the normal political interaction with the public.

So might I suggest that Thursday morning’s show – and every subsequent edition of ‘call Nick Clegg’ – might go rather better than expected if he disregards the normal conventions of the political discourse with the public, and gives folk both barrels instead. After all, I suspect not many of those ringing in are likely to be on the line congratulating Nick on what a fabulous job he’s done – LBC would see that as rather poor radio.

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So if callers are aggressive – get on the front foot, Nick. When the left give you a kicking, remind them what a fine job Labour did on the economy. When the Tories blame you for all the pernicious right-wing fantasy policies they’d like to enact but can’t, stick it to them.

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Frankly – there’s nothing to lose, and quite a lot to gain. And I guarantee everyone would listen.