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How UKIP became “Fresh Choice for London”

The party's mayoral candidate was listed incorrectly on the ballot paper.

By George Eaton

A bizarre cock-up meant that the UK Independence Party’s candidate for mayor of London, Lawrence Webb, was listed on the ballot paper as Fresh Choice for London (it should have read UKIP: A Fresh Choice for London). A “furious” Nigel Farage has admitted that the fault was at UKIP’s end: they forgot to put their party name on the nomination paper.

It certainly appears to have cost his party votes. As things stand, the UKIP candidate is on just two per cent in the first round, compared with four per cent in the final YouGov poll. The mistake is also likely to have aided Boris Johnson by limiting the number of right-wing protest votes (although many would have put Boris as their second preference). Were the race between Boris and Ken closer than it is, the error could have proved far more controversial.

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
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