Support 100 years of independent journalism.

  1. Politics
  2. Media
20 August 2010updated 27 Sep 2015 2:14am

The media revolution is still changing our lives

We now spend 45 per cent of our waking lives consuming media, often more than one source at a time.

By Nick Petrie

Yesterday Ofcom released its report on how our consumption of all forms of media has changed in the past year.

There has been surprising growth in some areas such as radio and online advertising revenue, and more expected trends in how we watch TV.

The manner in which and the quantity of media coverage we consume has changed drastically. We now spend almost half (45 per cent) of our waking hours consuming media, as computers and the internet have become ever more embedded in our lives.

On-demand television and online video have enjoyed huge growth, and the internet is becoming even more of a social playground as the digital generation begins to take over.

Sign up for The New Statesman’s newsletters Tick the boxes of the newsletters you would like to receive. Quick and essential guide to domestic and global politics from the New Statesman's politics team. The New Statesman’s global affairs newsletter, every Monday and Friday. The best of the New Statesman, delivered to your inbox every weekday morning. A handy, three-minute glance at the week ahead in companies, markets, regulation and investment, landing in your inbox every Monday morning. Our weekly culture newsletter – from books and art to pop culture and memes – sent every Friday. A weekly round-up of some of the best articles featured in the most recent issue of the New Statesman, sent each Saturday. A weekly dig into the New Statesman’s archive of over 100 years of stellar and influential journalism, sent each Wednesday. Sign up to receive information regarding NS events, subscription offers & product updates.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy

Young people aged 16-24 are leading the increase, managing to squeeze 9.5 hours of media consumption into just over 6.5 hours of actual time.

Here is our breakdown of some of the key trends in television, radio and online.