Yesterday Ofcom released its report on how our consumption of all forms of media has changed in the past year.
There has been surprising growth in some areas such as radio and online advertising revenue, and more expected trends in how we watch TV.
The manner in which and the quantity of media coverage we consume has changed drastically. We now spend almost half (45 per cent) of our waking hours consuming media, as computers and the internet have become ever more embedded in our lives.
On-demand television and online video have enjoyed huge growth, and the internet is becoming even more of a social playground as the digital generation begins to take over.
Young people aged 16-24 are leading the increase, managing to squeeze 9.5 hours of media consumption into just over 6.5 hours of actual time.