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20 August 2010updated 27 Sep 2015 2:14am

The media revolution is still changing our lives

We now spend 45 per cent of our waking lives consuming media, often more than one source at a time.

By Nick Petrie

Yesterday Ofcom released its report on how our consumption of all forms of media has changed in the past year.

There has been surprising growth in some areas such as radio and online advertising revenue, and more expected trends in how we watch TV.

The manner in which and the quantity of media coverage we consume has changed drastically. We now spend almost half (45 per cent) of our waking hours consuming media, as computers and the internet have become ever more embedded in our lives.

On-demand television and online video have enjoyed huge growth, and the internet is becoming even more of a social playground as the digital generation begins to take over.

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Young people aged 16-24 are leading the increase, managing to squeeze 9.5 hours of media consumption into just over 6.5 hours of actual time.

Here is our breakdown of some of the key trends in television, radio and online.

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