View all newsletters
Sign up to our newsletters

Support 110 years of independent journalism.

  1. Culture
  2. Sport
26 June 2018updated 03 Jun 2019 9:34am

Getty’s “Hottest Fans At the World Cup” post was from another era – and good riddance

Buzzfeed’s Matthew Champion suggested the tweet was supposed to be scheduled for posting in 1974.

By Kelly Welles

You might have heard otherwise, but when the World Cup rolls up, women are assured of representation.

There are the Hello magazine spreads with professional photos of mummy, daddy and the kids. A piece entitled England’s Hottest WAGS will appear in at least three of the English tabloids before kick off, and possibly a couple of the proper papers if there are pullouts to be filled. Lurid details of trysts in travel taverns usually emerge prior to kick off too, in case any of our players need destabilising. And if you’ve never met a footballer but still want to participate, you can get down to the stadium, drape yourself in a flag and hang about near the guy in the photographers tabard. Next thing you know, you’ll be featured in photo agency Getty’s Hottest Fans At the World Cup photo post; an actual thing described by Buzzfeed’s Matthew Champion as a tweet originally scheduled for posting in 1974.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

He has a point. While women have been heavily involved in all aspects of football for years, representation has been confined to the above scenarios, with every serious attempt at a woman breaking through having been repelled because football isn’t obliged to welcome anyone who doesn’t conform to the white male ex-pro standard. This has left the game embarrassingly underprepared for a backlash it never saw coming.

The Getty tweet could have drifted through social media channels without much agitation as recently as last year. But football isn’t as impervious to change as some would like to believe and cultural events over the last 12 months have helped to amplify women’s voices to the point where they can no longer be suppressed with the it’s just a bit of fun, love, if you don’t like it get back in the kitchen pillow. 

11 years on from Jacqui Oatley’s first commentary game on Match of the Day, some people, both male and female, are still complaining that women shouldn’t commentate on football because their voices are wrong. Patrice Evra is still smarting from the backlash he received for applauding Eni Aluko’s summarising last week. Football will not stop making these missteps and we can look forward to many more before the World Cup is over.

As long as these opinions are attracting censure rather than reinforcing the tedious football is for blokes” narrative, the better it will be for all of us.

Content from our partners
How to tackle the UK's plastic pollution problem – with Coca-Cola
The hard truth about soft skills
Why we need a national employment service

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team.
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU