Two weeks ago, an article in the Guardian distilled what appeared to be the height of shamelessness around how some people are acting in the pandemic. As the UK was plunged into yet another national lockdown, it reported how influencers were enjoying luxurious getaways in Dubai, as well as other exotic locations, that they were branding as “business trips”.
The piece looked at a variety of reality stars (mostly from the reality TV programme Love Island) as they shared vlogs and Instagram Stories featuring high-end hotels and tanning at the beach. It (unsurprisingly) went viral. As the attention on them increased, the social media stars in those locations have tried harder to prove that what they’re doing really is work; gratuitously posting views from their 20th floor rooms with captions such as “today’s office” and “not a bad place to Zoom”.
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