The company you keep: how the Fifa debacle will affect its most valuable sponsors
High-profile brands backing Fifa will face a reputational nightmare if they simply choose talk over action.
By![The company you keep: how the Fifa debacle will affect its most valuable sponsors The company you keep: how the Fifa debacle will affect its most valuable sponsors](https://dl6pgk4f88hky.cloudfront.net/2021/06/475231794-scaled.jpg)
New Times,
New Thinking.
High-profile brands backing Fifa will face a reputational nightmare if they simply choose talk over action.
By Michael Hayman