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What if they actually believe it?

Richard Reeves

Published 21 August 2008

George Osborne has now claimed "fairness" as a core Tory value, the latest of a series of raids deep into Labour territory

There is no questioning the audacity of the new Conservative Party. Shadow cabinet ministers have spent the summer carrying out a series of daring raids behind enemy lines: Oliver Letwin has declared that his party has a "progressive vision for Britain's future"; Michael Gove has set the Tories' stall as the champions of equality; and now George Osborne has claimed that they are also the custodians of fairness. All recite the mantra that their goal is to achieve "progressive ends by conservative means".

There was a time when Iain Duncan Smith's Centre for Social Justice seemed eccentrically out of place in the Conservative landscape: now it looks right at home. The Conservatives, in their efforts to demonstrate their newness, have systematically and ruthlessly plundered Labour's lexicon. If they can even half-plausibly claim to be a progressive party motivated by social justice, equality and fairness, what ground does Labour have left to fight on?

The tactical advantages that follow from hijacking progressive themes is obvious, and we can expect more of it. But listening to Osborne's speech, at Demos on Wednesday, a disturbing thought formed. What if they are serious? Tony Blair loved recounting the story of a conversation with a traditionalist Labour MP who said he was sorry Blair felt the need to adopt all these right-wing stances simply to win power. "No, it's much worse than that," Blair replied. "I actually believe it." Perhaps the Cameroons believe all this progressive stuff, too.

In his speech, Osborne certainly appeared genuinely angry about the unfairness of inflation-punctured pensions, lousy schools and disappearing NHS dental care. He insisted that he admired and shared the concerns of Labour MPs who wanted to tackle poverty and inequality - but went on to argue they had failed on their own terms: "There are 900,000 more people living in severe poverty than there were in 1997. The gap in infant mortality between the poorest and richest households has actually grown. Educational inequalities are expanding and social mobility is declining."

The new Conservative attack on Labour is not that Labour has the wrong aspirations, but that it has the wrong approach. Osborne cited Gordon Brown's phrase, "Only the state can guarantee fairness", as the perfect expression of a mindset that believes the state can deliver fairness from the centre by redistributing income and providing uniform public services.

For Osborne, the "narrow focus on redistribution" of successive Labour governments has missed the deeper causes of poverty - family breakdown, long-term unemployment and drug addiction. It is a little unfair. Through the various New Deals, Sure Start, neighbourhood renewal schemes, parenting classes, and so on, Labour has hardly ignored underlying causes - even if many of their efforts have been in vain.

It is certainly true that income inequality has risen, modestly, under Labour. But this is almost entirely because of runaway salaries at the top - Brown's much-derided tax credits have actually done a pretty good job of keeping the gap between the bottom and the middle from widening. And it is clear that without Labour's redistributive policies, the gap would have widened further: and what would the Tories have said then? It is a fact of political life that only the state has the power to alter the shape of income distribution.

Osborne's treatment of fairness suffers from the strengths and weaknesses of the new Conservatism. He is right to say that the state cannot produce fairness off the production line of tax, benefits and public services. It is indeed as much about the strength of families, the cohesion of communities and the responsibility of businesses. But these are social goods which cannot be legislated for. It may be that progressive goals are often best met in ways over which the state has little or no influence.

Similarly, when it comes to their attitude to markets, the new Conservatives are still finding their bearings. Osborne points out that a key ingredient of fairness is that people are rewarded for their effort and ability, and that free markets are usually the most effective mechanism for the achievement of this goal. True enough.

But he then goes on to argue that "the pursuit of self-interest without any constraints does not lead to the fair reward of effort". In other words, Greed is Not Good. Sometimes this means state intervention, to protect workers or prevent monopolies. But mostly the new Conservatives rely on what Osborne calls "robust social frameworks" to temper the excesses of capitalism.

"Where markets work well, they aren't just constrained by formal rules," he said, "but by institutions, social norms, self-regulation, and the character and personal responsibility of those who act within them." This is right. But the question immediately provoked is where and by whom these social norms, good character traits and responsible cultures are created. The Conservatives correctly assert that the state cannot create a good society - only society can do that.

The Conservatives are fighting their way, issue by issue, across the centre ground. And they provide an acute diagnosis of Labour's failings. But they have yet to show how they would make policy in government. Vladimir Lenin was perhaps not an obvious author to make it on to the summer reading list sent to Conservative MPs. But the question raised by his famous pamphlet ought to be keeping them awake: "What is to be done?"

Richard Reeves is the director of Demos

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6 comments from readers

Keir H
21 August 2008 at 19:32

If they do believe in “fairness” there wouldn’t be a Tory Party.

Nick Gulliford
22 August 2008 at 06:55

"There was a time when Iain Duncan Smith's Centre for Social Justice seemed eccentrically out of place in the Conservative landscape: now it looks right at home. The Conservatives, in their efforts to demonstrate their newness, have systematically and ruthlessly plundered Labour's lexicon."

The "Breakthrough Britain" report from Iain Duncan Smith's Centre for Social Justice reflects much more of “The Parenting Deficit” [c 1993] by Amitai Etzioni which was published by Demos than Labour's lexicon .

“The Parenting Deficit” explains the Community Marriage Policies which started in Modesto, California in 1986. Labour has conflated cohabitation with marriage, the very opposite approach to tackling the parenting deficit taken by Conservatives.

Richard Reeves writes "Through the various New Deals, Sure Start, neighbourhood renewal schemes, parenting classes, and so on, Labour has hardly ignored underlying causes - even if many of their efforts have been in vain."

No! Labour has ignored underlying causes by trying to factor out marriage!

However, the Conservatives control the Local Government Association and the majority of local authorities. We have yet to see any Conservative local authorities actually implementing proposals contained in the "Breakthrough Britain" report.

If they mean what they say we shall - presumably - start to see some signs of this soon. Otherwise, it is just rhetoric.

writeon
23 August 2008 at 21:05

It's just rhetoric, propaganda, words. None of it actually means anything, not in practice. People say all sorts of things they don't really mean or understnd all the time. One does this because it seems like a good idea at the time, or because one thinks that's what somebody wants ot here, one can even convince oneself that one even means it.

However, this doesn't mean that ones behaviour really changes in the real world, the world of reality and not just words. Politics has become a kind of pantomime show. Nobody actually believes the words coming out of the mouths of the people on stage, because, of course, it isn't real. But we in the audiance and those on stage, act as if we do believe, for a variety of complex reasons.

ProperTory
24 August 2008 at 11:07

As a Conservative no of course I don't believe this nonsense: what is made 'fairer' to one individual by legislation becomes less than 'fair' to the person legislated against. How characteristic of socialism to pevert the meaning of an emotive word such as this. Surely even the most blinkered socialist must understand that total equality of outcome is impractical, efforts to achieve it are fundamentally totalitarian and the principle stemming from an inability to accept the world as it must remain.

Keith McBurney
24 August 2008 at 14:07

If the point of politics is to serve public purpose, sustainable policies need space for just means towards just ends.

New Labour's failings have made room for progressive progress not only away from but also next at Westminster, where conservative means and ends would be welcome if both were just so in putting public before party interest.

Moreover, as the antidote to being last past the post, would the last gasp introduction of PR for Westminster be the dearth of self serving New Labour? And even if it were for some shortly, does that matter if it were the means to sustain public purpose all round in the long term?

writeon
25 August 2008 at 16:11

What's going to come back and haunt New Labour is that they didn't reform the voting system and introduce some form of proportional representation, like Tony Blair promissed poor old Roy Jenkins, who like so many made the mistake of trusting the great deceiver.

We'll probably have a massive Tory majority in parliament that'll take a decade or more to whittle down, yet they'll probably only have around 40% of the votes cast. Think of the damage they can do over a decade with a hefty majority out of all proportion to their true support in the country.

Surely nobody can argue that this primative and unfair system, really a product of another age and time - the nineteeth century - reflects the politics of contemporary Britain, or is even democractic. It's an anachronism in modern western europe.

Once again Labour had the opportunity to impliment fundamental, structural change in Britain, true reform; and as usual they bottled out and chose to govern as Conservative Lite. And Labour is going to pay a heavy price for this and their other mistakes.

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