Since when were science toys just for boys?

Every time a girl sees a shelf of science-related toys under a sign that says "boys", she is being told that the world thinks science is not for her.

The major shortage of qualified science, technology, engineering and mathematics (STEM) graduates in the UK means that the lack of women in STEM careers is an issue the government seem to take seriously. There have been several media articles about girls and science recently, but little attention has been paid to the messages children take in through toys. Play is the medium through which children learn about the world and imagine the possibilities open to them. Only 13 per cent of STEM employees are female, so why is it acceptable for science toys to be overwhelmingly marketed to boys?

Not long before Christmas a survey was carried out by the Let Toys Be Toys  (LTBT) campaign. Forty different UK and Ireland retail branches were visited to see how toys were being marketed. LTBT found ten times as many stores promoted toolkits to boys than to girls, construction toys were three times as likely to be promoted to boys, and twice as many stores promoted chemistry sets to boys as to girls.

One of the most gendered shops in our survey was The Entertainer, which is divided into pink  and blue sections labelled girls or boys toys. All the science toys, construction and warfare are in the boys section and the cleaning, prams, dolls, kitchens, etc are on the pink shelves. Marks and Spencer also did badly, with much of their packaging branded “Boy Stuff”. Campaigners photographed a “Boys’ Stuff” sign over shelves that included; a telescope, human skeleton, dinosaurs and globes, all of which there is no logical reason to label “boys”. This image was made into a campaign poster which went viral (see left), but has, as yet, garnered no response from M&S.

Toysellers today are sending out strongly gendered messages to an unprecedented degree. More toys are on the market than ever before and gender targeted selling is seen as profitable, but there's a high social cost.

It's hard to measure the extent to which toy marketing affects children, but we can be certain that it affects them. LTBT supporters have shared numerous stories of children who feel pressured not to play with the “wrong” toy. Despite this, we are often told that “boys and girls like different toys”. Children will actually play with anything that's presented to them as exciting, but a nature/nurture debate on gender is beside the point. There's no need to prove anything about the nature of gender to show that limiting children's access to play opportunities is damaging.

Neuroplasticity suggests that children's brains develop according to the toys they play with. Construction and science toys develop spatial and problem solving skills. If girls don't play with this type of toy then they are unlikely to be as strong as boys in this area. Recent US research found toys that are not strongly gender-typed are more likely to develop a range of skills in children.

Besides the effect on brain development there is the question of  gender stereotypes. Undoubtedly, children are heavily socialised by gender, and gendered toys can send some very limiting messages. Children don't have the reasoning powers to see through the images they're bombarded with. The UK has banned adverts for junk food to children, yet toy adverts with heavily stereotyped images continue. Car salesrooms do not have signs that say “men”, kitchen departments do not have signs that say “Women”, so why aren't  “Boy” and “Girl” toy signs seen as blatant discrimination? It would be unacceptable to specify toys by race, and it should be unacceptable to do so by gender.

LTBT's critics say parents can buy toys from any shelf. That's true, so why have them? Every time a girl sees a shelf of science related toys under a sign that says "boys", she is being told that the world thinks science is not for her. People are guided by signs and often only look in one section, so if buying in “Girls”, they are unlikely to see any science toys, unless it's one of the recent additions to the “girlie toy” canon; pink, sparkly and focused on attractiveness, like a perfume lab or make your own lip gloss kit. The connection between the toys children play with and the interests they later take up should be obvious. 

The Let Toys be Toys campaign is petitioning retailers to organise toys by theme instead of gender. Science toys aimed at boys is a small part of the picture. We want children to feel free to play with the toys they choose, instead of being told, “that's for girls” or “that's a boys’ toy”. It can only be beneficial to see the toy market opened up to all children. If even one little girl finds herself with a science kit that she wouldn't have otherwise had, it's worth it. Who knows what she might one day discover?

This article originally appeared on The F-Word

We have a problem with a lack of women following STEM careers. Photograph: Horia Varlan on Flickr, via Creative Commons
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If Seumas Milne leaves Jeremy Corbyn, he'll do it on his own terms

The Corbynista comms chief has been keeping a diary. 

It’s been a departure long rumoured: Seumas Milne to leave post as Jeremy Corbyn’s director of communications and strategy to return to the Guardian.

With his loan deal set to expire on 20 October, speculation is mounting that he will quit the leader’s office. 

Although Milne is a key part of the set-up – at times of crisis, Corbyn likes to surround himself with long-time associates, of whom Milne is one – he has enemies within the inner circle as well. As I wrote at the start of the coup, there is a feeling among Corbyn’s allies in the trade unions and Momentum that the leader’s offfice “fucked the first year and had to be rescued”, with Milne taking much of the blame. 

Senior figures in Momentum are keen for him to be replaced, while the TSSA, whose general secretary, Manuel Cortes, is one of Corbyn’s most reliable allies, is said to be keen for their man Sam Tarry to take post in the leader’s office on a semi-permanent basis. (Tarry won the respect of many generally hostile journalists when he served as campaign chief on the Corbyn re-election bid.) There have already been personnel changes at the behest of Corbyn-allied trade unions, with a designated speechwriter being brought in.

But Milne has seen off the attempt to remove him, with one source saying his critics had been “outplayed, again” and that any new hires will be designed to bolster, rather than replace Milne as comms chief. 

Milne, however, has found the last year a trial. I am reliably informed that he has been keeping a diary and is keen for the full story of the year to come out. With his place secure, he could leave “with his head held high”, rather than being forced out by his enemies and made a scapegoat for failures elsewhere, as friends fear he has been. The contents of the diary would also allow him to return in triumph to The Guardian rather than slinking back. 

So whether he decides to remain in the Corbyn camp or walk away, the Milne effect on Team Corbyn is set to endure.

 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.