We search in vain for a message on the bottle

The uselessness of wine labels.

This week’s column seemed so simple: just me, a fastapproaching deadline and a list of complaints about wine labels. I’ve moaned for years about the refusal of the French to tell me anything I might want to know on their bottles.
 
It’s like someone who’s introducing himself shrugging contemptuously and walking off after being asked what he does for a living. No grape names, no regional information – none that a novice could understand, anyway. A vintage, an appellation d’origine contrôlée (don’t know what that is? Tough) and probably an owner’s name, but no indication of whether that owner has been dead for 200 years and his inheritors have been bought out by a conglomerate.
 
Often, there is just one label. The French may have a word for the back label – une contre étiquette – but, as we have established, naming things is neither here nor there. Even when there is a second label, it usually has a lot of guff about expressing the authenticity of terroir and respecting nature. “Each year, our recompense is the harvest,” claims the back of my 2002 Vigne de l’Enfant Jésus. Maybe. That bottle is worth £75. Winemakers are legally obliged to tell you when their wine contains sulphites. These hugely useful words are the only English on the label, apart from “Produce of France”. 
 
But let’s not limit ourselves to picking on the French. My 2004 Sassicaia tells me neither the owner of the vineyard nor that this wine was one of the first of the so-called Super Tuscans that made this part of Italy nearly as dribbled over by high-end wine lovers as Bordeaux. (Sassicaia contains two of the same grapes as Bordeaux: Cabernet Sauvignon and Cabernet Franc. No, you won’t get that from the label.) The back of the bottle is disturbed only by a label that tells me it “contains sulphites”, in 20 languages. Of all the things I’d like to learn from the outside of a bottle of great wine, how to convey in Magyar that someone has added a preservative is pretty low down the list.
 
It is the New World that has changed this. The Penfolds Magill Estate gives so much information about the handpicked grapes, vineyard, fermentation process and need for decanting that I could probably make a bottle myself. Better yet, with a wine called 2000 Magill Estate Shiraz, it’s not much of a mystery which grapes have been used.
 
“What is wrong with the Europeans?” I wondered, as I examined a bottle of Bolney Estate rosé at its Sussex winery, searching in vain for enlightenment about what I’d be consuming if I chose to drink it. If I buy a top, the label tells me about the materials – and none of my outfits has yet entered my digestive system. A marketing failure of this kind won’t make Bolney’s wines taste as good as top Burgundy or Sassicaia – or Magill Estate, come to that. You’re supposed to copy the innovators, not the old farts. It’s called progress.
 
The reason why this column is not the simple matter it was supposed to be is that, while researching it, I discovered that some labels are not marketing failures at all, even if they are the luxury-goods equivalent of an information blackout. Back in the 1940s, Château Mouton Rothschild began asking artists to decorate its bottles and the practice continues: the list includes Jean Cocteau, Andy Warhol and Marc Chagall. You don’t want to cloud up a Chagall with words and you probably want to buy it, if you can afford it, whatever it’s on.
 
There have been wine labels for more than 3,000 years and most have not catered to the literalist whims of wine populists. Many have been worse than reticent: Bordeaux used to be known for selling a lot more wine than it produced and, as recent forgery scandals demonstrate, Appellation Outright Porky is still flying off the shelves. Nonetheless, I believe that experimental winebuying should be encouraged. And a little basic information, handily situated, would surely harm the punter a lot less than any number of sulphites.
 
Next week: Ruth Padel on nature
Ignorance isn't bliss; winemakers should take a less laid-back approach to keeping us informed. Photograph: Joss McKinley/Gallery Stock.

Nina Caplan is the 2014 Fortnum & Mason Drink Writer of the Year and 2014 Louis Roederer International Wine Columnist of the Year for her columns on drink in the New Statesman. She tweets as @NinaCaplan.

This article first appeared in the 12 August 2013 issue of the New Statesman, What if JFK had lived?

David Brent: Life on the Road
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Ricky Gervais thinks his latest brand of David Brent comedy is subversive and clever. It’s not

Unlike The OfficeDavid Brent: Life on the Road is lazy, cheap, dated, and appeals to the lowest human impulses.

I love The Office. This is not a controversial statement. Who doesn’t love The Office? Just this morning, the series came second in a BBC poll of the greatest British comedies of the century. I loved The Office so much as a teenager that I watched every episode so many times I knew them by heart. I even knew parts of the DVD special features by heart. Still, now, if I want to cry with laughter I’ll watch Martin Freeman cracking up in bloopers. If I just want to cry I’ll watch the Christmas special.

It’s the toughest possible act to follow. Ricky Gervais has had to state over and over again that it would be crazy to try and recreate it at this point, and that the David Brent-starring works that have followed the series are not meant to be The Office. Still, the latest instalment, Gervais’s film David Brent: Life on the Road, begins in a (new) office, with the same mock-doc format as the television series. We see Brent making bad taste jokes with colleagues, telling the camera about his love for entertaining, embarrassing himself regularly. This is where the similarities end.

Perhaps deliberately, Life on the Road rejects every structural feature of The Office that made it such a celebrated programme. The Office stuck pretty rigidly to the documentary format, and used the constraints that format placed on the drama to its advantage (with scenes glimpsed through plastic blinds, or filmed from slightly too far away, feeding into the observational nature of the show). Life on the Road never bothers to commit either way, with cinematic shots and documentary style film-making meeting awkwardly in the middle alongside talking heads that would feel more at home in an overly earnest toothbrush advert than a tour doc.

The Office team knew that the best way to deepen our empathy with their characters was to hint at their emotions without ever fully giving them away. The most excruciating feelings in the show remained out of shot and unsaid, with glances across rooms (or the lack of them) becoming as dramatic as a high-octane argument in the rain. The romantic climax between Tim and Dawn in the second season comes when they disappear into a meeting room and take their microphones off – the audience never gets the satisfaction of hearing an explicit conversation about how they feel about each other.

Life on the Road takes the opposite tack – at every turn its characters tell the camera exactly how they feel, or how Brent feels, in detail. A receptionist we barely see interact with him at all wells up as she feels Brent is “bullied”, another female colleague notes that she can see the sadness behind his smiles, and Brent’s band repeatedly explain why he behaves in certain ways (He’s bad around women because he’s insecure! This man is strange because he’s desperate to be liked!) when they really don’t need explaining. It’s the ultimate example of telling instead of showing.

All the drama of the film unfolds this way. There is no real narrative arc to the story (the plot can be summed up as Brent goes on tour, it’s not that great, and he comes home), so instead, it uses talking heads to tell the audience how they should feel. Brent’s backing band are in effect a voice for the audience – they say how cringeworthy Brent is after he does something cringeworthy, they express pity for him in his more tragic moments.

“I didn’t quite know whether to laugh or cry,” one says to camera after Brent injures an audience member at a gig. “There’s been quite a few moments like that.” It’s a line that feels like it could have been written for the trailer – clearly, this is where the makers of this film position their ideal audience.

Of course, there comes a point where this film wants you to have more empathy for Brent. When this time comes, the script doesn’t bother to show any change in behaviour from him, or show him in a more redeeming light. Instead, it shrugs off the issue by getting a few band members and work colleagues to say that actually, they find him quite funny, and that really, he’s not so bad, he just wants to make people laugh.

As Brent reaches the end of his tour, he begins to feel that it’s all been a bit anti-climactic. (So, too, does the audience.) Already in debt, he wants to waste even more money on a snow machine, to provide his tour with “a magic moment”, but is persuaded against it. “I just wanted a magic moment,” he repeats to camera, just so we all get what is coming. In the very next scene, while on stage, he is surprised by falling snow – a bandmate has bought a snow machine for him, and thus the film’s magic moment arrives. But in actuality, it feels limp. You can’t create “a magic moment” by simply telling your audience that it is one. The Office would never speak in such cloying terms in the first place.

All these problems pale in comparison to the issue of Brent himself. The Office realised that the beating heart of the show was not David Brent, but the other office members and their relationships (basically, Tim and Dawn), Life on the Road doesn’t make even a half-hearted effort to engage with any peripheral characters, instead choosing Brent as its emotional centre. Trying to encourage an audience to empathise with such a dislikeable character is tricky territory, but not impossible to navigate. But Life on the Road barely even tries.

In The Office, Brent is a pretty horrible character offered occasional, heartfelt moments of redemption – when he stands up to a sexist, bullying colleague, or challenges his own patronising and cruel approach to dating after he meets a nice woman. In Life on the Road, Brent is self-absorbed, mean, sexist, racist, homophobic, ableist, delusional and exploitative. There is nothing, except the tragedy of his life, that even begins to counterbalance that.

Let’s start with the sexism. Life on the Road has a few female characters who fall largely in to one of three categories: women who we like and see as good because they put up with all of Brent’s shit, and even like him for it, because he’s “funny”; women who don’t like him at all and are therefore condemned as sullen bitches with no sense of humour (men who don’t like Brent, in contrast, are allowed to exist on a spectrum of sensible to awful, heartless cunts); and fat women. And fat women, of course, have no worth, outside of their capacity to be a punchline. Brent’s only response to fat women is to shake his head in disbelief: he does it about a fat woman he accidentally shoots with a tshirt gun, a fat woman he tells us he used to date, and a fat woman he invites into his hotel room.

It’s easy here to claim, in Gervais’s defence, that the joke is actually about Brent’s own sexism, but when the punchline of a scene repeatedly involves zooming in on a fat woman as she eats chocolates and crisps (and focusing in on the wrappers again the next morning), it feels less and less defensible. The portrayal of women as either personality-less voids that take on the burden of Brent’s sexism by constantly making excuses for him, or as tight-lipped, po-faced and joyless (as a woman who doesn’t “get” the point of Brent in his current form, I’m confident that Gervais would see me as one of these), shifts the blame away from Brent and onto the women around him, perpetuating the idea that offence is simply taken, not a product of offensive acts.

Racism functions in a similar way. Brent uses the black people around him as props by which he can demonstrate his own progressiveness – bringing his friend Dom (Doc Brown) to work to “prove” that he is not politically incorrect after he is disciplined for a racist impression of an Asian stereotype (a Chinese man called Ho-Lee Fuk, a character my cinema screening found pretty funny). While Dom is one of the most developed characters (which isn’t saying much) in this film, it sometimes feels as though Gervais is doing the same thing – when Dom excuses Brent for his use of the n-word, the audience is invited to as well, which feels uncomfortable to me.

So, too, does ableism. In what I found to be the most egregiously offensive scene in the film, Brent sings a song called “Please Don’t Make Fun of the Disableds”. The song’s lyrics include references to those “mental in the head or mental in the legs”, “the ones with feeble minds”, “the awkward”, and reminds the listener to “understand you might have to feed the worst ones through a straw: it’s basically a head on a pillow”. Rarely do we hear disabled people dehumanised quite so violently as this. If the joke here is how deeply offensive Brent’s behaviours are, why is he never condemned for his actions? (All that happens at the end of this song are a few pained expressions from bandmates, and an awkward raised pint of semi-thanks from a wheelchair user in the audience.)

No, the joke here is simply the shock of the language, and when you say that shock is funny for shock’s sake, regardless of who you target, you encourage the grimmest forms of oppressive humour. Sadly, the belief that people with severe disabilities are essentially subhuman is far too common to be handled flippantly on screen – never mind perpetuated and left uncriticised. The bad taste of the whole thing rancours even further when you remember Gervais has a history of using ableist language casually. It’s not edgy. It’s lazy, cheap, dated, and appeals to the lowest human impulses.

We also see Brent being occasionally homophobic, and generally inconsiderate towards all those around him. He’s a bad friend, buying people’s time rather than stopping and thinking about how his behaviours make people unhappy to be around him. When Dom, who has consistently and inexplicably supported Brent, starts to become successful, he offers him none of the same kindness and rejects him. He expects endless generosity from his fellow man, but sees no reason why anyone should receive the same from him.

Despite all his stunning flaws, we are meant to love him. “I don’t think there’s any real racism on David’s part,” a band member tells us. “He just doesn’t quite get it.” Clearly, we are meant to agree. On The One Show, Gervais confirmed that he does not see David Brent as genuinely bigoted.

“He’s accidentally offensive. He tries to please everyone, he’s trying to say the right thing, and because he’s not sure . . . It’s about that white, middle-class angst where he knows about political correctness and he doesn’t want to put his foot in it. And he’s not racist, and he’s not homophobic, and he’s not sexist, but he panics, and he digs himself into a hole.”

Let’s be clear, David Brent is all of those things. Life on the Road is not an interrogation of white, middle-class anxiety. It’s a portrayal of a racist, ableist, sexist person who we are encouraged to forgive because he has “good intentions”. I know a saying about good intentions.

When confronted about homophobic impressions, Brent responds, “I never actually specify whether he is a homosexual or not, so that’s in your mind.” Like Dapper Laughs, defences of Brent rest on the idea that if you find him offensive, the joke’s on you – that Brent as a character is actually mocking the Brents of real life. But in Life on the Road, it’s too unclear where the joke truly lies, and Brent is simply let off too easy. Personally, I wish I’d stuck to re-watching The Office.

Anna Leszkiewicz is a pop culture writer at the New Statesman.