The response to Lance Armstrong's admissions is ghoulish

If Americans are so invested in their sporting heroes that they are distraught when they turn out to be merely human then that's the nation's sickness, not just Armstrong's.

Last night more than three million people gazed at a man's eyes, waiting greedily to be the first to spot a tear. When he finally did break down, in describing the pain of admitting his crimes to his oldest son, the public reaction to his grief was glee.

Yes, Lance Armstrong lied. Worse, he also embarked upon bitter and unfounded lawsuits to maintain his lies. He was a bully to those around him, a hubristically unpleasant and arrogant man, and that is not to be defended: bullying is heinous. But – and this is the crux of the issue – we don't go after footballers with rape convictions with as much bile as we reserved for this man.

The Guardian's first words in the story covering last night's interview were therefore, "Lance Armstrong cried." The New York Times opened on "Amid tears." The New York Post did similar. So did ABC News. And Fox, E! Weekly. And the Daily Mirror. What is this obsession with tears? We saw it first in Britain after Princess Diana died – the national outpouring of grief that led to anger at those who were actually mourning at their failure to show weakness. What catharsis is it for the mob to see the strong break down and cry? What vindication does it represent?

Last night the words "public betrayal" was being thrown around, as if Armstrong had sold the nation out to its enemies instead of simply admitting to cheating. If I was a non-doping cyclist, I said on Twitter last night, then I would have been rightfully cross. But it looks as if those were pretty few and far between in Armstrong's era anyway.

I'll admit it: Armstrong was never my hero. I don't cry at sports games. Nor would I feel the victim of treason if, say, Bradley Wiggins or Jessica Ennis's performances in summer – which I enjoyed immensely – turned out to be spurious;  they would have been, to borrow a teachers' cliché, only letting themselves down. (I should point out that there is absolutely no reason to believe this might be the case.)

Yes, Armstrong started a charity by selling a narrative of sporting prowess that turned out not to be genuine. But he did genuinely overcome cancer to get there; moreover, Livestrong does and always did good work. What's honestly better – to tell the truth, and not save other lives, or lie to start a successful charity?

Moreover, there is something else at play than mere egotism. Sport is an industry in the US that so depends on such 'heroes' to sell products to the rest of us that they will turn a blind eye to almost anything, from doping to sexual violence unless it risks tarnishing their image – and pay them astronomical amounts of money to do so. Armstrong is set to lose more than $75m dollars in sponsorship money.

America, a young nation, idolises its heroes more much more than we British do. We look at ours with a sort of nostalgic fondness; just look at Michael Sheen's portrayal of Brian Clough, or Gary Lineker's self-deprecating advertising work for Walkers' crisps. We like a bit of weakness in our heroes; a touch of the bottle, maybe; a spot of darkness. America, in contrast, is the nation that invented the Hall of Fame: here, sporting heroes are golden calves to be worshipped unconditionally. That's why, when Armstrong or Tiger Woods turn out to be merely human, it hits fans so brutally, as a personal betrayal.

Armstrong has a tremendously long way to fall. But if Americans are so invested in their sporting heroes that they are distraught when they turn out to be merely human – egotistic, fame-hungry, and all the rest of it – then that's the nation's sickness, not just Armstrong's.

A man watches Lance Armstrong's interview with Oprah Winfrey in a bar in downtown Los Angeles. Photograph: Getty Images.

Nicky Woolf is reporting for the New Statesman from the US. He tweets @NickyWoolf.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war