Gilbey on Film: Happy Birthday, Mr Bond

Why we don't really need a Global James Bond Day.

It may not have escaped your attention that today is the fiftieth anniversary of the release of Dr No, the first James Bond film. In fact, it is Global James Bond Day, though it’s worth pointing out that this is only on the say-so of Sony Pictures, the current custodians of the cinematic franchise, rather than the governments of the world. No public holidays for any of us, I’m afraid. And, more positively, no amnesty for anyone found using alligators as stepping stones, driving cars underwater or operating a jetpack without the necessary permits.

Yes, it really is half a century since we (OK, not me, but some of us) saw with virgin eyes a cinematic convention described by Adam Mars-Jones in 1995 as “That hallowed piece of montage in which the viewer is shot by Bond while unwisely attempting to hide in a spiral sea shell.”

To mark the occasion, there is all kinds of hoopla, including the unveiling of Adele’s theme song for the next Bond movie (song and film go by the name Skyfall, a clear back-to-basics message after the complaints raised by Quantum of Solace) and the release of a documentary about the series, Everything or Nothing: The Untold Story of 007. I haven’t seen the documentary so allow me a moment’s recourse to its release, which informs us that it “focuses on three men with a shared dream—Bond producers Albert R. Broccoli, Harry Saltzman and author Ian Fleming” and “draws back the curtain to reveal the battles, threats and real stakes unfolding behind the camera.”

The PR appetite-whetting really began in earnest back in July, when the entire Olympics was revealed to be an expensive pretext for a publicity stunt to promote Skyfall by having the Queen parachuting out of a helicopter and into the Olympic stadium. She fell from the sky: Skyfall—get it? That said, the stunt would have worked equally well had the movie’s producers stuck to the other titles that were in contention, among them Queendrop and Monarchplummet.

Personally I don’t need Global James Bond Day, 007 Hour or even a minute’s silence for Countess Tracy di Vicenzo to feel some Bond-related excitement. The prospect of a new Bond movie (I’ll be reviewing Skyfall in the NS when it opens on 26 October) is enough on its own to do the trick. Bond is part of the cultural heritage and education of anyone who has had any truck with mainstream cinema in the past 50 years; it is the only film franchise which still has about it the status of event. None of which has anything to do with the quality of the individual films—perhaps it makes each one’s particular triumphs that bit more pleasurable, and its disappointments more keenly felt, because most us watch them conscious of the historical precedence. (In other words, we are likely to know our Goldfinger from our Octopussy. As each Bond film comes along, it takes its place on the viewer’s personal Bond inventory.)

David Thomson appeared on Radio 4’s The Film Programme this week to promote his new book The Big Screen: The Story of the Movies and What They Did to Us and complain that there is no longer any sense of cinemagoing as a mass communal event. Regardless of the details of this argument, I think the Bond series is a phenomenon that runs contrary to his theory. Yes, the films all end up on the small screens that Thomson bemoans, but even once Skyfall has taken its place as another bank holiday Monday schedule-filler in 2020 (by which time there will likely be a new actor in the role), there will still be about it the air of the communal.

It also helps the sense of anticipation that the series is in particularly good health. I’m a fan of the Pierce Brosnan era, particularly GoldenEye and The World Is Not Enough, but the special achievement of Daniel Craig’s tenure so far has been to purge the Bond film of its jokiness (even if, in parts of Casino Royale and Quantum of Solace, fun was also sometimes a little thin on the ground).

I happened to think Quantum of Solace had its impressive moments, though Craig, has expressed publicly some dissatisfaction with it. “We were hamstrung by the writers’ strike,” he told me last year. “We had half a script and lots of pressure. We suffered because of a lack of preparation. That doesn't necessarily mean that Skyfall is going to be better—I don’t want to jinx it—but I can say we’ve worked solidly on this script for two years.”

The appointment of Sam Mendes as director, and a cast that includes Javier Bardem, Ralph Fiennes and Albert Finney, is intriguing. “Sam's involvement has brought in people like Ralph and Javier. He’s a very visual director, and I think audiences want something visually beautiful in a Bond movie. Also, we got rid of a lot of the old characters in Casino Royale, the ones that had been set in stone. That’s just the way it happened, and I think now we can start reintroducing them.” Among those is Q, played by Ben Whishaw; though the rumour that Moneypenny will return seems to be without value.

“Before we started, Sam and I sat down together and rubbed our hands and said, ‘Right, what shall we do?’ We watched the films, we read the books again, just to find what makes a great Bond movie. And I think we’ve managed to put in all the wit we love about the series.”

We’ll be the judge of that, Mr Bond. We’ll be the judge of that. [cackles sinisterly, touches conspicuous facial scar and strokes pet tortoise]

Skyfall is released October 26.

Daniel Craig promoting Skyfall. Photograph: Getty Images.

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

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Cabinet audit: what does the appointment of Karen Bradley as Culture Secretary mean for policy?

The political and policy-based implications of the new Secretary of State for Culture, Media and Sport.

The most politically charged of the culture minister's responsibilities is overseeing the BBC, and to anyone who works for - or simply loves - the national broadcaster, Karen Bradley has one big point in her favour. She is not John Whittingdale. Her predecessor as culture secretary was notorious for his belief that the BBC was a wasteful, over-mighty organisation which needed to be curbed. And he would have had ample opportunity to do this: the BBC's Charter is due for renewal next year, and the licence fee is only fixed until 2017. 

In her previous job at the Home Office, Karen Bradley gained a reputation as a calm, low-key minister. It now seems likely that the charter renewal will be accomplished with fewer frothing editorials about "BBC bias" and more attention to the challenges facing the organisation as viewing patterns fragment and increasing numbers of viewers move online.

Of the rest of the job, the tourism part just got easier: with the pound so weak, it will be easier to attract visitors to Britain from abroad. And as for press regulation, there is no word strong enough to describe how long the grass is into which it has been kicked.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.