Amazon offers free ebooks to owners of print books

Keeping up the fire metaphors, the programme is called "MatchBook".

Amazon has announced a new programme offering free and cut-price eBooks to people who have previously purchased print editions from the site. In keeping with the company's literally inflammatory naming convention for their eBook brand, the program will be called "Kindle Matchbook". The company's announcement reads:

For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free… going all the way back to 1995 when Amazon first opened its online bookstore.

It is not yet clear whether or when the company will roll out the programme to countries outside the US, but it assuming it can get publishers elsewhere on board, it can only be a matter of time. And as TechCrunch's Darrell Etherington writes:

Amazon is pushing this not only as a great value-add service for users… but also as a way for publishers to get renewed revenue out of a previous sale – making it possible for someone who bought a book up to 8 years ago over again, who might otherwise have been happy to settle for just owning the paper copy could be a source of considerable additional windfall revenue for bookmakers.

In that reading of the service, it occupies a similar niche in the book ecosystem as iTunes Match does for music, encouraging publishers to lift restrictions they would never contemplate in return for an entirely new revenue source.

But it's also a good partner to Amazon's Kindle service overall. One of the stumbling blocks of eBooks has always been that a major potential benefit – not having to store hundreds of books all around your home – takes years to accrue. Even if you go all-digital from the moment you purchase an ereader, there are still all the books you've already bought lying around. Amazon's pitch is that you can use your "Matchbook" to get rid of all of those in one fell swoop. (If the book-burning metaphors make you feel uncomfortable, just imagine what they do to publishers.)

Of course, at another level, it falls into that increasingly full category of "Amazon loss leaders", just like the Kindles themselves do. Amazon's quest to become the biggest company in the world which doesn't make a profit continues.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Gerald Kaufman dies aged 86

Before becoming an MP, Kaufman's varied career included a stint as the NS' theatre critic.

Gerald Kaufman, the Labour MP for Manchester Gorton and former theatre critic at the New Statesman, has died.

Kaufman, who served as the MP for Manchester Gorton continuously from 1970, had a varied career before entering Parliament, working for the Fabian Society in addition to his flourishing career in journalism and as a satirist, writing for That Was The Week That Was and as a leader writer on the Mirror. In 1965, he exchanged the press for politics, working as a press officer and an aide to Harold Wilson before he was elected to parliament in 1970.

Upon Labour’s return to office in 1974, he served as a junior minister until the party’s defeat in 1979, and on the opposition frontbenches until 1992, reaching the position of shadow foreign secretary. In 1999, he was chair of the Man Booker Prize, which that year was won by JM Coetzee’s Disgrace.

His death opens up a by-election in Manchester Gorton, which Labour is expected to win. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.