Retail sales up: but then January-March has been an exception

We shouldn't call recovery just yet.

With the British Retail Consortium showing that retail sales increased in March by 3.7 per cent on a total basis and by 1.9 per cent on a like-for-like basis, many are now suggesting that the beleaguered retail sector is seemingly moving into recovery mode. The March numbers follow on from an upbeat February and both have helped to contribute to first quarter sales growth which was the strongest of any three-month period since December 2009.

While such momentum is clearly welcome, in order assess the true strength of the recovery the figures do need to be set in a wider context.

With the earlier timing of Easter this year, it was always inevitable that March would be a good month for sales growth. What is perhaps surprising, however, is that given this sales growth was not higher. Indeed, despite the boost of Easter, both the total and like-for-like growth rates were relatively subdued to those seen in February. So, if anything, the March numbers represent a slight deterioration in growth momentum rather than a strengthening.

The other point to which attention needs to be drawn is that the growth was fairly unevenly distributed. Food retailers, helped in large part by inflation, saw some good gains. However, the clothing sector had a torrid time as the unseasonal weather drove down demand for spring merchandise.

Then there is the unusually buoyant demand for electricals. On this front, while there is inevitably strong demand for products like tablets, some of the growth reported by retailers is likely to have come from the collapse of chains like Comet and Jessops – the sales of which have been reallocated to those left standing. Neither the British Retail Consortium nor the Office for National Statistics adjust for such failures which means, in essence, that their aggregation of growth reported by retailers becomes divorced from a proper reading of actual underlying consumer spending growth. While the impact of this methodological anomaly should not be overstated, it is worth bearing in mind when assessing the growth figures.

None of this takes away, of course, from the strong growth seen in February which will, inevitably, be pointed to as a sign that things are getting better. However, even here context remains important. The February numbers were partly flattered by a weaker January when some spending was postponed due to the winter weather. This was especially true of fashion where not only did depleted footfall on high streets dint sales, but the cold temperatures were out of kilter with the spring stock which was on the shop floor towards the end of the month. Comparatively, most of February was fairly mild which encouraged consumers out onto the high street and into buying spring fashion lines.

So, in many ways, the first three months of this year have been fairly exceptional – in terms of the weather, in the timing of Easter, and in the amount of churn with various failures in the sector. As such, this is perhaps not the best period over which to pronounce that a meaningful and sustained retail recovery has begun. Only when we get into May and June will we have a more rounded picture of retail prospects.

Retail sales increased in March. Photograph: Getty Images

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Commons Confidential: Dave's picnic with Dacre

Revenge is a dish best served cold from a wicker hamper.

Sulking David Cameron can’t forgive the Daily Mail editor, Paul Dacre, for his role in his downfall. The unrelenting hostility of the self-appointed voice of Middle England to the Remain cause felt pivotal to the defeat. So, what a glorious coincidence it was that they found themselves picnicking a couple of motors apart before England beat Scotland at Twickenham. My snout recalled Cameron studiously peering in the opposite direction. On Dacre’s face was the smile of an assassin. Revenge is a dish best served cold from a wicker hamper.

The good news is that since Jeremy Corbyn let Theresa May off the Budget hook at Prime Minister’s Questions, most of his MPs no longer hate him. The bad news is that many now openly express their pity. It is whispered that Corbyn’s office made it clear that he didn’t wish to sit next to Tony Blair at the unveiling of the Iraq and Afghanistan war memorial in London. His desire for distance was probably reciprocated, as Comrade Corbyn wanted Brigadier Blair to be charged with war crimes. Fighting old battles is easier than beating the Tories.

Brexit is a ticket to travel. The Independent Parliamentary Standards Authority is lifting its three-trip cap on funded journeys to Europe for MPs. The idea of paying for as many cross-Channel visits as a politician can enjoy reminds me of Denis MacShane. Under the old limits, he ended up in the clink for fiddling accounts to fund his Continental missionary work. If the new rule was applied retrospectively, perhaps the former Labour minister should be entitled to get his seat back and compensation?

The word in Ukip is that Paul Nuttall, OBE VC KG – the ridiculed former Premier League professional footballer and England 1966 World Cup winner – has cold feet after his Stoke mauling about standing in a by-election in Leigh (assuming that Andy Burnham is elected mayor of Greater Manchester in May). The electorate already knows his Walter Mitty act too well.

A senior Labour MP, who demanded anonymity, revealed that she had received a letter after Leicester’s Keith Vaz paid men to entertain him. Vaz had posed as Jim the washing machine man. Why, asked the complainant, wasn’t this second job listed in the register of members’ interests? She’s avoiding writing a reply.

Years ago, this column unearthed and ridiculed the early journalism of George Osborne, who must be the least qualified newspaper editor in history. The cabinet lackey Ben “Selwyn” Gummer’s feeble intervention in the Osborne debate has put him on our radar. We are now watching him and will be reporting back. My snouts are already unearthing interesting information.

Kevin Maguire is the associate editor (politics) of the Daily Mirror

Kevin Maguire is Associate Editor (Politics) on the Daily Mirror and author of our Commons Confidential column on the high politics and low life in Westminster. An award-winning journalist, he is in frequent demand on television and radio and co-authored a book on great parliamentary scandals. He was formerly Chief Reporter on the Guardian and Labour Correspondent on the Daily Telegraph.

This article first appeared in the 23 March 2017 issue of the New Statesman, Trump's permanent revolution