With the well-kept grass verges and cafes serving paninis and chilled beer and coke, Ariel University could resemble any modern campus college in Britain or the US. It isn’t: it is Israel’s first settler university, given official status with a great deal of controversy in July. With Salfit to its south and Nablus further to its north, Ariel is deep inside the West Bank. It is one of the major population centres annexed to "greater Israel" by the construction of the separation wall, whose route loops around the city, taking vast tracts of land from local Palestinian communities.

To look at, Ariel’s campus and media presence barely hints at the significance of its geographical location. Its emphasis, couched in the semi-managerial language becoming common to the academic world, is on “reaching out to every corner of Israeli society”, “research excellence” and “keeping its finger on the pulse of the needs of the Israeli economy”. The tension between Ariel’s claim to be normal university and its political role in cementing an Israeli civilian population in the West Bank is rapidly becoming a symbolic battleground over the future viability of a two-state solution, and, for many, a sign that Israel’s academia should be boycotted internationally.

The pretence to normality that emanates from Ariel is echoed by its students. “I don’t want to say I don’t care about these issues,” says Avishi, an economics student from Haifa, “but I study and live here – I don’t really follow it.” Sitting with Avishi and two of his classmates on a picnic bench outside a library on the university’s upper campus, I ask them why they chose Ariel. Talya, a media and communications student from Ashkelon replies. “I didn’t really think about the fact that it was in the West Bank. The main reason I chose Ariel was that my grades from high school were bad, and I couldn’t get into Be’er Sheva.”

Then, in an almost surreal moment, everyone at the table gestures to the sunset over the West Bank – “and the views are also amazing,” she says. When I ask which Palestinian town we are looking at, no one can tell me.

These unknown Palestinian villages all knew what Ariel was: the settlement exists because of land taken from the very villages that make up its picturesque views; the grass growing under our feet was almost certainly possible only because of the vast stocks of water which have been taken from under the West Bank – leaving most Palestinians either short or cut off entirely. Ariel’s sewage has on several occasions been allowed to spill over into neighbouring Salfit, polluting its water supply.

This is the bizarre reality that Ariel University’s establishment both reflects and promises for Israel. For the inhabitants of this new seat of academic inquiry, the scenery that rolls out into the sunset across from the hill-tops of Ariel is inanimate, its inhabitants and their concerns are picturesque, but not an issue.

The wilful moral oblivion that can be observed on campus is not merely a question of ignorance, especially given that most students will have done military service and seen the occupation. Rather, it is the ideological symptom the fact that Ariel’s academics and students are becoming an integral part of a project of colonial normalisation. West Bank settlements are illegal under international law primarily because the Fourth Geneva Convention prohibits occupying powers from moving their civilian population into the occupied area. In these terms, the establishment of a university here could not be clearer in the message that it has sent.

With a population of around 19,000, Ariel is now host to 14,000 students – and the university aims to make it 20,000 by 2020. Ariel’s new university is not a part of the natural growth even, as a true-believer would put it, of "any normal city in Israel". Here, far from being dragged along reluctantly, academics are playing a leading role in Israel’s colonial project.

Any attempt to recognise Ariel University internationally will almost certainly be met with protest – but the situation also raises renewed questions about the role and credibility of Israeli academia more generally. Its seeming inclusion into the fold of Israeli universities is symbolic because it demonstrates the extent to which Israeli society has become enmeshed with its colonisation of the West Bank.

Just as it is often impossible to tell whether Israeli grapes in any given supermarket are from Israel itself or from its West Bank settlements, Ariel’s presence as a university will further intertwine self-assuredly normal Israelis with the Occupation. As Liel, another of Ariel’s Economics students put it to me: “It’s obvious. [Ariel] will be harder now to evacuate in negotiations... People in Israel will be forced to really fight for Ariel if their kids are at school here.”

What makes Ariel’s university status particularly notable in this process is that many ostensibly normal – or even supposedly leftwing – parts of Israeli civil society have begun to support it, often from behind the language of academic freedom and democracy. A recent letter signed by the student union heads of several Israeli universities defended Ariel’s upgrade to university status, stating that “we must not forget that there should be a complete separation between academia and Israeli politics.”

There has been opposition from Israeli universities to the Ariel’s status upgrade, but it has been partial and often caveated. Last week, university heads presented an appeal to the Israeli High Court asking calling on for the decision to be reversed. It was couched cautiously, and, like most of the mainstream debate about Ariel, in terms of funding; the primary references to the university’s illegality are limited to its contravention of procedure, rather than expropriation of Palestinian land or role in the Occupation. When individual academics came out in large numbers and said that they would boycott Ariel, Rivka Carmi, the chair of the head of universities group, attacked them, again citing academic freedom: "Academic activity is supposed to be detached from ideological or political appeals.”

Meanwhile, Ariel’s existence is a political act with every passing day, not only in terms of its location and role in the occupation, but also in the activities of its leadership. Yigal Cohen-Orgad, its Chancellor and a former Likud Member of the Knesset, has already used his position to demand that students be forced to swear allegiance to the state of Israel before being allowed to study – a measure whose primary effect will be to humiliate or exclude the Palestinian population in higher education.

The question of how international civil society should interact with Israeli institutions has always been a sharp one. For years, Britain’s academics’ union, the UCU, has along with a growing number of trade unions internationally, adopted a full boycott of Israeli universities and official cultural institutions – and this pressure is only likely to grow in the wake of the establishment of a university inside the occupied West Bank. If there is one thing that the experience of the past few years of steady colonisation has shown, it is that without being made to pay the price of the occupation, it is difficult to imagine Israeli civil society or its official institutions moving towards a just peace.