Twitter doesn't like you avoiding ads

The social network has announced tough new restrictions on how third-parties can build apps.

Twitter has announced in a post titled Delivering a consistent Twitter experience that developers producing third-party twitter apps need to start including all the major features of the branded Twitter apps and website. Michael Sippey writes:

We’re building tools for publishers and investing more and more in our own apps to ensure that you have a great experience everywhere you experience Twitter, no matter what device you’re using. You need to be able to see expanded Tweets and other features that make Twitter more engaging and easier to use. These are the features that bring people closer to the things they care about. These are the features that make Twitter Twitter. We're looking forward to working with you to make Twitter even better.

The proximal cause of the news is the launch of a new feature on Twitter, expanded tweets, which lets publishers show previews of what a tweet is linking to directly in the interface:

Yet really, the news goes to the heart of Twitter's strategy as a company. Like most companies of its pedigree, it makes money through advertising. It sells tweets, trends, and promotion in the "who to follow" box. But if you use a third party twitter app – that is, any app not made by twitter, like Tweetbot for iPhones, Hootsuite on the web, or Ubersocial on Android – you don't see those.

That is bad enough for the company, but up to now, the users of those apps are a minority on the service. The vast majority of twitterers use the website itself, or one of the official clients on mobile devices. So why should they care that nerds are going to be forced to do what they do normally?

Because Twitter aren't just trying to monetise the users they currently miss out on. They also want to – at the risk of being alarmist – block the exits.

In April 2010, the company acquired the developers of Tweetie, the then-most popular independent app (this was at a time, hard as it is to believe, when they didn't have an official app), and rebranded it as the official app. Less than a year later, they introduced a feature known as the "quickbar". In terms of usability, it was one of the most obnoxious features added to the service since it's inception – an always-on view of the trending topics at the top of the screen which took up valuable space on the small phone.

The quickbar was such a failure that twitter pulled it from the app, in the fear of sparking an exodus to other clients, but at the same time as backtracking on that, the company made its first ominous pronouncement on the future of third-party developers, warning them not to:

Build client apps that mimic or reproduce the mainstream Twitter consumer client experience.

This is, of course, what most apps do – they replace, rather than adding to, what the official client can do – but for the last year, Twitter has stayed quiet on its threats. Until now. Next time Twitter introduces something similar to the quickbar, there will be nowhere to run.

They can take Tweetbot from our phones, but they'll never take it from our hearts. They'll just disable the API so it can't access the site.

The Twitter logo, manipulated.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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“There will be an absolute meltdown in 2020” : what’s holding back the introduction of electronic voting?

The government's reluctance to implement electronic voting will affect our future, and in – the case of Brexit – may have already dramatically affected our past. 

Imagine, just for a second, that the situation was reversed. Imagine if, for a hundred years, we had scanned, swiped, and tapped our votes into a secure, fool-proof electronic system and someone waddled along and said, “Alright lads, how about we try pencil and paper?”. How about we desperately try to find a spare hour to shuffle to the village hall in the rain and scratch an “X” onto a scrap of paper with a stubby bit of lead, and then let a volunteer named Deidre count it at two am? What could possibly go wrong?

If you picture this scenario – posited by my colleague Anna – then it quickly becomes clear how ridiculous it is that the UK has not yet implemented electronic voting in any lasting way, shape, or form. Not only are we not on board with popping online to vote, we’re also reluctant to use technology when it comes to marking our ballots, authenticating voters’ identities, and counting votes. Despite the success of electronic voting in countries such as Brazil, Estonia, and India, the UK continues to reject reform. Why?

 “I think the problem is political at the moment,” says Mike Summers, the program manager at Smartmatic, an electronic voting company who have run three national elections in the Philippines, have a 15 year contract with Belgium, and have counted around 3.7 billion electronic votes in 12 years. “I think there is a fear that if you enfranchise groups of younger people, then you don’t necessarily know how they’re going to vote.”

We can, however, make a pretty good guess. Smartmatic’s own research shows that 57 per cent of 18-24 year olds would be more likely to vote if they could do so online and 55 per cent said they would have used online voting at the last general election. As Labour's vote share could have been boosted at the last election if only more young people had turned out to vote, this might make electronic voting an uninviting prospect for Theresa May.

“Prior to the last parliamentary election the Labour party were vehemently in favour of electronic voting,” says Summers. “Things are moving very slowly compared to other developing and developed nations so our reading of the situation is that it’s a largely political one.”

The consequences of this inaction are severe. Holding off on a voting system that provides greater accessibility to all compromises the very notion of democracy, but it also has potentially more immediate repercussions. “In 2020 everything is going to hit the proverbial fan we’re going to be a laughing stock,” says Summers.

The reason for this is because of the wide array of elections sheduled for 2020. Not only will there be a general election, there are also police and crime commissioner elections, the London Assembly and the London mayoral elections, and also local elections. “There is real concern that because of the complexity of this event there is going to be an absolute meltdown.”

Electronic voting would help prevent such a meltdown by ensuring, among other things, that voters couldn’t accidentally mark a first past the post ballot with a preferential voting system (or vice versa), that votes could be counted faster, and that overseas votes would not be lost in the post. The last is of particular importance as the government are now planning to scrap the 15-year rule that bans long-term expatriates from voting in UK elections.

“That’s a potential five million additional expats who will be eligible to vote,” says Summers, “How are you going to service them?” The answer to that is via the postal vote, and the limitations of this traditional method make the case for electronic voting even stronger.

“Postal voters authenticate themselves with a signature – mine is easily forgeable – and their date of birth,” says Summers. “The traditional methods are not secure. With online voting we can use facial biometrics to compare a person’s digital facial portrait – a selfie, if you like – with their ID, and we can verify there is a match.

“The next problem is security, and putting your ballot in an envelope is not secure. We have very, very strong application level cryptography. The moment a voter casts their ballot we encrypt it on the voting side and digitally sign it as a method of proving the integrity. Additionally, when postal voters put their vote in the post box they have no way of checking it was received or counted, so you have no verifiability. We have a number of tools that voters can use to verify their vote was received and was included in the final tally.”

Nowhere is the importance of the postal vote clearer than in the case of Brexit. “You could argue that the outcome would have been different,” says Summers. “Lots of expats voted by post and a lot of the votes didn’t come back before the close of the election count. We have an office in Amsterdam and one of the guys plays in a local rugby club in The Hague. There are ten Brits on that team and six of them received their postal vote after the close of the election. If you’re an expat living overseas then are you going to vote for or against Brexit? If those voters had voted then the outcome could have been completely different.”

Yet the benefits of accuracy, transparency, verifiability, and accessibility are easily side-lined by one bloodcurdling word. Hackers. If Hillary Clinton’s emails can become your bedtime reading, isn’t it possible – nay, probable – that elections will be hacked, falsified, and corrupted?

“The easiest election to hack is a paper election,” says Summers. “It is important to educate people on the difference between election information systems, which the DMC use, and voting systems. The protections of voting systems are above and beyond anything you will use in any other online application, including online banking and ecommerce solutions.”

As a representative of Smartmatic, Summers would say this, but they and other companies have created a wide variety of solutions which – even if imperfect – are vulnerable to fewer mistakes than Deidre in the village hall. Even if there are flaws, it seems important to iron these out now – before 2020 – to ensure the success of electronic voting in the future.

Although the House of Commons’ Commission on Digital Democracy recommended that the UK should adopt electronic voting by 2020, there is little evidence that steps are being taken towards this goal. “I’d love to turn around and say I think steps are being taken but there is a lack of willingness to acknowledge the shortcomings that we have in terms of UK elections,” says Summers. For now, then, the debate rages on. Should we stick to the tried-and-tested, or should we transform the electoral process forever? I know – let's vote on it. 

Amelia Tait is a technology and digital culture writer at the New Statesman.