Ten tips for successful brain-hacking

Why are actors so much more susceptible to hypnosis?

There’s a very British shaking of heads going on around the Katie Holmes/Tom Cruise divorce story. Who could fall in with that Scientology lot in the first place? Well, look down the list of famous Scientologists on Wikipedia and one thing jumps out: actors. A bizarrely large proportion of high profile followers of the cult tread the boards. What’s so special about actors? Well, one answer is that they are highly suggestible to hypnosis. Especially American actors.

I learned this yesterday as I sat through a three-hour tutorial at the Association for the Scientific Study of Consciousness meeting in Brighton. It’s worth pointing out, for legal reasons, that the Church of Scientology officially looks down its nose at the use of hypnosis. But it’s also worth mentioning that L Ron Hubbard, the founder of Scientology, was an accomplished hypnotist.

According to yesterday’s tutor, Devin Terhune of Oxford University, hypnosis is an under-used tool in science. The idea is simple: if you can get people to behave in strange ways using only the power of suggestion, you can do it in ways that allow you to explore the fault lines of the brain that lead to conditions such as schizophrenia and obsessive-compulsive disorder.

Do it right, and you can make people unable to recognise themselves in a mirror - even when they hold up an object and see the person in the mirror holding it too. Thanks to hypnosis, you can induce obsessive-compulsive washing of hands by blocking people’s ability to “know” their hands are clean. You can make them enter synaesthesia, where sounds or letters are experienced as colours.

It has to be said, this approach doesn’t do anything for Terhune’s standing amongst his Oxford colleagues.  “You’re already dealing with strange phenomena,” he told us. “This just weakens your credibility.”

Nonetheless, he was encouraging the scientists in the room to consider taking it up.

Anyone can be a hypnotist, he says. The skill lies in weeding out the 85 to 90 per cent of people who aren’t highly suggestible; here’s what you need to know:

1. Forget spiralling black and white patterns, or pendulums. Visual imagery doesn’t help.

2. Suggestibility does not depend on gender, gullibility, naivete or intelligence.

3. If people are interested, co-operative, think hypnosis will help them or simply believe in magic, they are much more likely to succumb to your suggestion. A bit of alcohol helps, as does a quick snort of oxytocin, the naturally-occuring bonding chemical that increases trust.

4. Telling people to relax is unnecessary: in fact, it produces a decrease in suggestibility.

5. Use of the word “hypnosis” seems to be vital.

6. You can’t hypnotise people against their will.

7. A distaste for critical thinking is important in your subject.

8. Actors and drama students tend to be highly suggestible.

9. Americans tend to be more easily hypnotisable than the British.

10. If your subject is an American actor who is not known for critical thinking, you’re golden.

 

A hypnotist at work with a fob watch. Photograph: Getty Images

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At the Edge of Uncertainty: 11 Discoveries Taking Science by Surprise.

Photo: Getty
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Who will win the Copeland by-election?

Labour face a tricky task in holding onto the seat. 

What’s the Copeland by-election about? That’s the question that will decide who wins it.

The Conservatives want it to be about the nuclear industry, which is the seat’s biggest employer, and Jeremy Corbyn’s long history of opposition to nuclear power.

Labour want it to be about the difficulties of the NHS in Cumbria in general and the future of West Cumberland Hospital in particular.

Who’s winning? Neither party is confident of victory but both sides think it will be close. That Theresa May has visited is a sign of the confidence in Conservative headquarters that, win or lose, Labour will not increase its majority from the six-point lead it held over the Conservatives in May 2015. (It’s always more instructive to talk about vote share rather than raw numbers, in by-elections in particular.)

But her visit may have been counterproductive. Yes, she is the most popular politician in Britain according to all the polls, but in visiting she has added fuel to the fire of Labour’s message that the Conservatives are keeping an anxious eye on the outcome.

Labour strategists feared that “the oxygen” would come out of the campaign if May used her visit to offer a guarantee about West Cumberland Hospital. Instead, she refused to answer, merely hyping up the issue further.

The party is nervous that opposition to Corbyn is going to supress turnout among their voters, but on the Conservative side, there is considerable irritation that May’s visit has made their task harder, too.

Voters know the difference between a by-election and a general election and my hunch is that people will get they can have a free hit on the health question without risking the future of the nuclear factory. That Corbyn has U-Turned on nuclear power only helps.

I said last week that if I knew what the local paper would look like between now and then I would be able to call the outcome. Today the West Cumbria News & Star leads with Downing Street’s refusal to answer questions about West Cumberland Hospital. All the signs favour Labour. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.