Ten tips for successful brain-hacking

Why are actors so much more susceptible to hypnosis?

There’s a very British shaking of heads going on around the Katie Holmes/Tom Cruise divorce story. Who could fall in with that Scientology lot in the first place? Well, look down the list of famous Scientologists on Wikipedia and one thing jumps out: actors. A bizarrely large proportion of high profile followers of the cult tread the boards. What’s so special about actors? Well, one answer is that they are highly suggestible to hypnosis. Especially American actors.

I learned this yesterday as I sat through a three-hour tutorial at the Association for the Scientific Study of Consciousness meeting in Brighton. It’s worth pointing out, for legal reasons, that the Church of Scientology officially looks down its nose at the use of hypnosis. But it’s also worth mentioning that L Ron Hubbard, the founder of Scientology, was an accomplished hypnotist.

According to yesterday’s tutor, Devin Terhune of Oxford University, hypnosis is an under-used tool in science. The idea is simple: if you can get people to behave in strange ways using only the power of suggestion, you can do it in ways that allow you to explore the fault lines of the brain that lead to conditions such as schizophrenia and obsessive-compulsive disorder.

Do it right, and you can make people unable to recognise themselves in a mirror - even when they hold up an object and see the person in the mirror holding it too. Thanks to hypnosis, you can induce obsessive-compulsive washing of hands by blocking people’s ability to “know” their hands are clean. You can make them enter synaesthesia, where sounds or letters are experienced as colours.

It has to be said, this approach doesn’t do anything for Terhune’s standing amongst his Oxford colleagues.  “You’re already dealing with strange phenomena,” he told us. “This just weakens your credibility.”

Nonetheless, he was encouraging the scientists in the room to consider taking it up.

Anyone can be a hypnotist, he says. The skill lies in weeding out the 85 to 90 per cent of people who aren’t highly suggestible; here’s what you need to know:

1. Forget spiralling black and white patterns, or pendulums. Visual imagery doesn’t help.

2. Suggestibility does not depend on gender, gullibility, naivete or intelligence.

3. If people are interested, co-operative, think hypnosis will help them or simply believe in magic, they are much more likely to succumb to your suggestion. A bit of alcohol helps, as does a quick snort of oxytocin, the naturally-occuring bonding chemical that increases trust.

4. Telling people to relax is unnecessary: in fact, it produces a decrease in suggestibility.

5. Use of the word “hypnosis” seems to be vital.

6. You can’t hypnotise people against their will.

7. A distaste for critical thinking is important in your subject.

8. Actors and drama students tend to be highly suggestible.

9. Americans tend to be more easily hypnotisable than the British.

10. If your subject is an American actor who is not known for critical thinking, you’re golden.

 

A hypnotist at work with a fob watch. Photograph: Getty Images

Michael Brooks holds a PhD in quantum physics. He writes a weekly science column for the New Statesman, and his most recent book is At The Edge of Uncertainty: 11 Discoveries Taking Science By Surprise.

Photo: Getty Images/AFP
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Is Yvette Cooper surging?

The bookmakers and Westminster are in a flurry. Is Yvette Cooper going to win after all? I'm not convinced. 

Is Yvette Cooper surging? The bookmakers have cut her odds, making her the second favourite after Jeremy Corbyn, and Westminster – and Labour more generally – is abuzz with chatter that it will be her, not Corbyn, who becomes leader on September 12. Are they right? A couple of thoughts:

I wouldn’t trust the bookmakers’ odds as far as I could throw them

When Jeremy Corbyn first entered the race his odds were at 100 to 1. When he secured the endorsement of Unite, Britain’s trade union, his odds were tied with Liz Kendall, who nobody – not even her closest allies – now believes will win the Labour leadership. When I first tipped the Islington North MP for the top job, his odds were still at 3 to 1.

Remember bookmakers aren’t trying to predict the future, they’re trying to turn a profit. (As are experienced betters – when Cooper’s odds were long, it was good sense to chuck some money on there, just to secure a win-win scenario. I wouldn’t be surprised if Burnham’s odds improve a bit as some people hedge for a surprise win for the shadow health secretary, too.)

I still don’t think that there is a plausible path to victory for Yvette Cooper

There is a lively debate playing out – much of it in on The Staggers – about which one of Cooper or Burnham is best-placed to stop Corbyn. Team Cooper say that their data shows that their candidate is the one to stop Corbyn. Team Burnham, unsurprisingly, say the reverse. But Team Kendall, the mayoral campaigns, and the Corbyn team also believe that it is Burnham, not Cooper, who can stop Corbyn.

They think that the shadow health secretary is a “bad bank”: full of second preferences for Corbyn. One senior Blairite, who loathes Burnham with a passion, told me that “only Andy can stop Corbyn, it’s as simple as that”.

I haven’t seen a complete breakdown of every CLP nomination – but I have seen around 40, and they support that argument. Luke Akehurst, a cheerleader for Cooper, published figures that support the “bad bank” theory as well.   Both YouGov polls show a larger pool of Corbyn second preferences among Burnham’s votes than Cooper’s.

But it doesn’t matter, because Andy Burnham can’t make the final round anyway

The “bad bank” row, while souring relations between Burnhamettes and Cooperinos even further, is interesting but academic.  Either Jeremy Corbyn will win outright or he will face Cooper in the final round. If Liz Kendall is eliminated, her second preferences will go to Cooper by an overwhelming margin.

Yes, large numbers of Kendall-supporting MPs are throwing their weight behind Burnham. But Kendall’s supporters are overwhelmingly giving their second preferences to Cooper regardless. My estimate, from both looking at CLP nominations and speaking to party members, is that around 80 to 90 per cent of Kendall’s second preferences will go to Cooper. Burnham’s gaffes – his “when it’s time” remark about Labour having a woman leader, that he appears to have a clapometer instead of a moral compass – have discredited him in him the eyes of many. While Burnham has shrunk, Cooper has grown. And for others, who can’t distinguish between Burnham and Cooper, they’d prefer to have “a crap woman rather than another crap man” in the words of one.

This holds even for Kendall backers who believe that Burnham is a bad bank. A repeated refrain from her supporters is that they simply couldn’t bring themselves to give Burnham their 2nd preference over Cooper. One senior insider, who has been telling his friends that they have to opt for Burnham over Cooper, told me that “faced with my own paper, I can’t vote for that man”.

Interventions from past leaders fall on deaf ears

A lot has happened to change the Labour party in recent years, but one often neglected aspect is this: the Labour right has lost two elections on the bounce. Yes, Ed Miliband may have rejected most of New Labour’s legacy and approach, but he was still a protégé of Gordon Brown and included figures like Rachel Reeves, Ed Balls and Jim Murphy in his shadow cabinet.  Yvette Cooper and Andy Burnham were senior figures during both defeats. And the same MPs who are now warning that Corbyn will doom the Labour Party to defeat were, just months ago, saying that Miliband was destined for Downing Street and only five years ago were saying that Gordon Brown was going to stay there.

Labour members don’t trust the press

A sizeable number of Labour party activists believe that the media is against them and will always have it in for them. They are not listening to articles about Jeremy Corbyn’s past associations or reading analyses of why Labour lost. Those big, gamechanging moments in the last month? Didn’t change anything.

100,000 people didn’t join the Labour party on deadline day to vote against Jeremy Corbyn

On the last day of registration, so many people tried to register to vote in the Labour leadership election that they broke the website. They weren’t doing so on the off-chance that the day after, Yvette Cooper would deliver the speech of her life. Yes, some of those sign-ups were duplicates, and 3,000 of them have been “purged”.  That still leaves an overwhelmingly large number of sign-ups who are going to go for Corbyn.

It doesn’t look as if anyone is turning off Corbyn

Yes, Sky News’ self-selecting poll is not representative of anything other than enthusiasm. But, equally, if Yvette Cooper is really going to beat Jeremy Corbyn, surely, surely, she wouldn’t be in third place behind Liz Kendall according to Sky’s post-debate poll. Surely she wouldn’t have been the winner according to just 6.1 per cent of viewers against Corbyn’s 80.7 per cent. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.