Yahoo invites you to "get the look" of Afghan birthday party massacre aftermath

Online marketing fail

Yahoo's feature allowing readers to buy clothing worn by celebrities straight from the site clearly has a few kinks to iron out. Law professor Rebecca Tushnet reported that the site was offering readers the chance to "get the look" of:

A man holding spent .50 calibre shells look[ing] towards the Spozhmai Hotel on Qargha lake on the outskirts of Kabul on June 22, following an attack by Taliban militants.

Apparently a plaid scarf from EXPRESS (just $19.95), as well as a pair of $275 Prada sandals, is what is needed:

Yahoo have since taken the ad down, telling paidContent, who also reported the story, that:

In an effort to enhance the consumer experience with some new image-tagging technology on Yahoo! News, we experienced a mistagged photo. The photo in question was immediately flagged as inappropriate and the tag was removed.

"Immediately" is a moderately strange way of referring to three days. Tushnet first posted the pic on the 22nd, and it was still up when paidContent reported it on the 25th. More worrying, however, is that the process is not yet fully automated.

Computers may be good, but they aren't that good; it remains someone's job to actually link the pictures to the clothes. Between this and previous mishaps, like when readers of the National Inquirer were offered the chance to get the look of Elizabeth Edwards as she revealed that she was dying of cancer:

Or readers of US celeb mag Star were offered the chance to get the look of Nick Hogan, the son of wrestler Hulk Hogan, who had left a friend with serious brain damage following a car crash:

One would think that maybe the humans in the chain ought to be given a tiny bit more discretion. Or at the very least, filter out keywords like "massacre", "cancer" and "traumatic brain injury".

Oh dear, Yahoo. Oh dear.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The science and technology committee debacle shows how we're failing women in tech

It would be funny if it wasn’t so depressing.

Five days after Theresa May announced, in her first Prime Minister’s Questions after the summer recess, that she was "particularly keen to address the stereotype about women in engineering", an all-male parliamentary science and technology committee was announced. You would laugh if it wasn’t all so depressing.

It was only later, after a fierce backlash against the selection, that Conservative MP Vicky Ford was also appointed to the committee. I don’t need to say that having only one female voice represents more than an oversight: it’s simply unacceptable. And as if to rub salt into the wound, at the time of writing, Ford has still not been added to the committee list on parliament's website.

To the credit of Norman Lamb, the Liberal Democrat MP who was elected chair of the committee in July, he said that he didn't "see how we can proceed without women". "It sends out a dreadful message at a time when we need to convince far more girls to pursue Stem [Science, Technology, Engineering and Mathematics] subjects," he added. But as many people have pointed out already, it’s the parties who nominate members, and that’s partly why this scenario is worrying. The nominations are a representation of those who represent us.

Government policy has so far completely failed to tap into the huge pool of talented women we have in this country – and there are still not enough women in parliament overall.

Women cannot be considered an afterthought, and in the case of the science and technology committee they have quite clearly been treated as such. While Ford will be a loud and clear voice on the committee, one person alone can’t address the major failings of government policy in improving conditions for women in science and technology.

Study after study has shown why it is essential for the UK economy that women participate in the labour force. And in Stem, where there is undeniably a strong anti-female bias and yet a high demand for people with specialist skills, it is even more pressing.

According to data from the Women’s Engineering Society, 16 per cent of UK Stem undergraduates are female. That statistic illustrates two things. First, that there is clearly a huge problem that begins early in the lives of British women, and that this leads to woefully low female representation on Stem university courses. Secondly, unless our society dramatically changes the way it thinks about women and Stem, and thereby encourages girls to pursue these subjects and careers, we have no hope of addressing the massive shortage in graduates with technical skills.

It’s quite ironic that the Commons science and technology committee recently published a report stating that the digital skills gap was costing the UK economy £63bn a year in lost GDP.

Read more: Why does the science and technology committee have no women – and a climate sceptic?

Female representation in Stem industries wasn’t addressed at all in the government’s Brexit position paper on science, nor was it dealt with in any real depth in the digital strategy paper released in April. In fact, in the 16-page Brexit position paper, the words "women", "female" and "diversity" did not appear once. And now, with the appointment of the nearly all-male committee, it isn't hard to see why.

Many social issues still affect women, not only in Stem industries but in the workplace more broadly. From the difficulties facing mothers returning to work after having children, to the systemic pay inequality that women face across most sectors, it is clear that there is still a vast amount of work to be done by this government.

The committee does not represent the scientific community in the UK, and is fundamentally lacking in the diversity of thought and experience necessary to effectively scrutinise government policy. It leads you to wonder which century we’re living in. Quite simply, this represents a total failure of democracy.

Pip Wilson is a tech entrepreneur, angel investor and CEO of amicable