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PR fail for Argyll and Bute Council as they stop a nine year old's blog

Martha Payne was told to stop taking photos of her school food.

Martha Payne was told to stop taking photos of her school lunch Photograph: Gett
Martha Payne was told to stop taking photos of her school lunch. Photograph: Getty Images

Argyll and Bute council, swerving to avoid a PR disaster molehill, have just crashed full speed into a PR disaster mountain.

Over the past two months, a nine year old girl called Martha Payne has been blogging about her school lunches. She rated each meal for health, and counted how many mouthfuls it took to eat. The blog featured pictures of her school dinners, some of which didn't look particularly nutritious. In the process she notched up over two million viewers and was reviewed by Time magazine and the Telegraph.

But one day she was hauled into her head teacher's office and told to stop taking photos of her lunches. Here she is in her final blog bost:

This morning in maths I got taken out of class by my head teacher and taken to her office. I was told that I could not take any more photos of my school dinners because of a headline in a newspaper today.
I only write my blog not newspapers and I am sad I am no longer allowed to take photos. I will miss sharing and rating my school dinners and I’ll miss seeing the dinners you send me too.

Her dad followed up with an explanatory note:

Veg’s Dad, Dave, here. I felt it’s important to add a few bits of info to the blog tonight. Martha’s school have been brilliant and supportive from the beginning and I’d like to thank them all. I contacted Argyll and Bute Council when Martha told me what happened at school today and they told me it was their decision to ban Martha’s photography.

It seems the Argyll and Bute council decided to put a stop to the blog after it was featured in an article under the headline "Time to fire the dinner ladies.." in the Daily Record newspaper.

Their decision has caused a twitter storm since Wired broke the story, but has not yet got a response from the council, although the MSP for Argyll and Bute tweeted: "I think the decision is daft and I will be asking the council chief executive to reverse it."

UPDATE: Argyll and Bute Council respond in a statement here.

7 comments

kamal's picture

It is a very interesting topic. Thank you so much
FBSPARK

mbrecker's picture

One, many bloggers would kill for that kind fo exposure. Two, blame the Telegraph, not her.

Gareth's picture

Still, it's given me the chance to write a good letter of complaint on Martha's behalf!

Vince Justin Marce's picture

I have seen these photographs and now understand why all my friends children constantly moan about school dinners and come home hungry.

I'm surprised that this has gone on for so long. We are constantly told that we should eat more healthily but I was not aware that only applied to adults.

Parents should now have the right on a rota basis to sample school meals each day before it is served to children. The council should not have the right to gag a young child that has in effect brought this matter out in the open. So much for children's rights and their health.

Peter English's picture

So, saying "here's a photo of my lunch; I didn't like it very much" is "an unwarranted attack?

Is it libellous to accuse somebody of an "unwarranted attack" without sufficient reasons?

Is this not plain, old-fashioned bullying? Stop exposing what we do or we'll get you!

DavidQ's picture

If they haven't already done so, I think Argyll and Bute Council need to go and read up about the internet phenomenon known as the "Streisand Effect".

That press release is a work of comedy genius.

RichardMorrisUK's picture

The councils statement has to be seen to be believed. It comes down to 'we disagreed with this 9 year old girls view so we decided to stop taking photographs'.

http://www.argyll-bute.gov.uk/news/2012/jun/statement-school-meals-argyl...

They should be ashamed of themselves.

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