Paul Ryan is the Republicans' "ideas man". Shame his ideas are nonsense

To achieve his plan, Ryan would have to enact spending cuts which are "beyond draconian".

Paul Ryan, Mitt Romney's chosen Vice-Presidential candidate, has a reputation for being the brains of the Congressional Republican Party. But while he talks the talk, his brains are seemingly used more for misleading the public than coming up with credible fiscal policy.

This reputation stems largely from his role at the head of the House of Representatives' budget committee, where Ryan has spent the last 18 months rejecting the Democratic budget, while presenting his own vision of how the Government should be funded, through the "Ryan Plan".

Ryan's alternative budgets were presented annually from 2008, when the Democrats took control of both houses and the Presidency, but the first one to be passed by the House was his 2011 plan, which made it to the Senate before being shot down 57-40. The plan was updated and reintroduced earlier this year, but again fell in the face of Democratic opposition once it made it through the House of Representatives.

The ideological heart of the Ryan Plan can be found in its fourteenth slide:

There's a lot wrong with this graph: it assumes that the American healthcare paradigm, a system which all parties recognise as broken, will continue unless Ryan steps in and changes the country to the "path to prosperity"; it attempts to predict the Federal fiscal situation in 2080 when we can't even reliably predict what it will be like in 2018; and it took a lot of cajoling to get the CBO (an independent financial analysis organisation, and the model for our own OBR) to actually accept that Ryan's plan would result in anything like the debt dynamics he suggests. But it serves one purpose admirably, which is to convince the American public that Paul Ryan is a man who is Serious About Debt.

Unfortunately, that's just not particularly true. As Wonkblog reminds us, looking through his voting history reveals a typical Republican pattern: concerned about high taxes and "handouts", but little fear of the deficit per se. Ezra Klein writes:

He voted for the George W. Bush tax cuts, as well as the war in Iraq and the unfunded Medicare Prescription Drug Benefit. Perhaps his most ambitious policy proposal prior to his celebrated budgets was the Social Security Personal Savings Guarantee and Prosperity Act of 2005, a plan to privatize Social Security. The program’s actuaries found that Ryan’s plan would require $2.4 trillion in additional costs over the first 10 years, and the Bush administration ultimately dismissed it as “irresponsible.”

And one doesn't really need to look into the distant past to learn that the deficit itself ranks rather low on Ryan's list of priorities. His budget plans, like most, are easily split into two sections: changes to taxation, and changes to spending.

The tax changes are relatively simple, clearly specified, and hugely regressive. Ryan has proposed cutting federal income tax rates down to a baseline of 10 per cent and a 25 per cent marginal rate for higher earners, down from the current maximum of 35 per cent, and offset those cuts by removing most tax credits used by the poorest. The end result is a massive transfer of the burden of taxation from the wealthiest to the worst off in society, noteably leaving Romney himself paying just 0.82 per cent of his income in tax:

But while Ryan's tax plan is specified rather precisely, his spending plan isn't. It is famous for the slash-and-burn approach it takes to Medicare (health insurance for the elderly), Medicaid (health insurance for the poor) and Social Security (pensions): Ryan proposes cutting the budget for the first by around a quarter, for the second by around three-quarters, and capping the cost of the second in the face of a rapidly ageing population.

These policies would greatly increase human suffering across America, and have been blasted as "simultaneously ridiculous and heartless" by the likes of Paul Krugman. But they fit the idea of a hardcore deficit hawk. What doesn't is Ryan's policies on everything else – literally. The plan lumps "everything else" (that's defence, infrastructure, education, the environment, the civil service, the FBI. . .) together into a category on which Ryan claims spending will be cut to just 3.75 per cent of GDP.

That's a stupidly low number. It's even lower in the context of Romney's promise to spend 4 per cent of GDP on defence alone; that defence has never cost less than 3 per cent; and that even Ryan calls for a short term increase in defence spending.

Simply put, there is no way that a Romney/Ryan government would ever be able to achieve its spending ambitions. It would try, and hurt millions of people in the process, but even while cuts which are "beyond draconian" are being put in place, it would fail.

So Ryan has a clear, politically easy and well specified plan to cut revenue, and a vague, politically impossible plan to cut spending. It doesn't take a prophet to see that the former would be achieved in six months, while the latter would likely never come close to fruition. The hole in the budget would easily exceed the worst excesses of the Bush years (and that's assuming the Romney/Ryan administration doesn't launch a war with Iran).

So Ryan can credibly claim to be the candidate of lower taxes (for the rich) and can probably claim to be the candidate of smaller government (just not as small as he promises). But the candidate of a lower deficit, the candidate who can fulfil the promise made in the chart at the top of this post, is not him.

Paul Ryan and Mittens Romney. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA