Internet gold rush: Amazon wants .mail, Guardian wants .observer and S.C. Johnson wants .mrmuscle

As new top level domains go on sale, companies bid for the land rush.

The Internet Corporation for Assigned Names and Numbers, ICANN, has released the full list of the companies bidding on new personalisable top level domains, known as generic TLDs (gTLD). These take the place of the ".com" in a url, and allow companies to have websites at addresses like "video.youtube" or "gameofthrones.hbo".

Any company bidding on a domain name has to pay a non-refundable $185,000, and if there are multiple bidders, ICANN will assess them on "technical merits" and may hold an auction. Winners are then also obliged to pay high annual fees to the corporation.

Not every company bid on domain names using their own name. Google, for instance, has already revealed that it is bidding on names like .youtube and .lol, but on the ICANN document the bidder for those names shows up as "Charleston Road registry", and it is difficult to tell whether this is a Google shell or a company bidding for multiple domains for multiple clients.

Some of the companies that did bid for domains are below:

Guardian News and Media ltd bid for .gdn, .guardian, .guardianmedia, .observer, and .theguardian. Total cost: $925,000.

Amazon EU bid for 76 names, including .app, .author, .book, .cloud, .drive, .fast, .hot, .jot, .joy, .kindle, .like, .mail, .new, .shop, .smile and .zero, at a total cost of $14.06m

The British Broadcasting Corporation bid for .bbc. Cost: $185,000

Apple inc. bid for .apple. Cost: $185,000

Wal-Mart stores bid for .一号店, .asda, .george, .grocery, .samsclub and .walmart. Total cost: $1.11m

Nominet UK (the UK's registrar, responsible for the .uk TLD) bid for .wales and .cymru at a cost of $370,000

Hasbro international bid for .transformers, cost $185,000

Microsoft corporation bid for 11 names, including .azure, .bing, .windows, .skype and .xbox. Cost: $2.035m

Sony, through three subsidiaries, bid for .playstation, .sony and .xperia. Cost: $555,000

Ladbrokes bid on .bet and .ladbrokes, costing $370,000.

Uniregistry, corp bid on 55 names including .sexy, .hiphop, .christmas, .pizza, .tattoo and .yoga. It cost $10.175m

 

Klondyke City, or .klondyke? Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The Tinder dating app isn't just about sex – it's about friendship, too. And sex

The lines between sex, love and friendship are blurrier than ever, as I found out quickly while using the app.

The first time I met someone using Tinder, the free dating app that requires users to swipe left for “no” and right for “yes” before enabling new “matches” to chat, it was an unqualified success. I should probably qualify that. I was newly single after five years in a committed relationship and wasn’t looking for anything more than fun, friendship and, well, who knows. A few weeks earlier I had tried to give my number to a girl in a cinema café in Brixton. I wrote it on a postcard I’d been using as a bookmark. She said she had a boyfriend, but wanted to keep the postcard. I had no date and I lost my page.

My Tinder date was a master’s student from Valencia called Anna (her name wasn’t really Anna, of course, I’m not a sociopath). When I arrived at the appointed meeting place, she told me I was far more handsome IRL (“in real life”) than my pictures suggested. I was flattered and full of praise for the directness of continental Europeans but also thought sadly to myself: “If only the same could be said about you.”

Anna and I became friends, at least for a while. The date wasn’t a success in the traditional sense of leading us into a contract based on exclusivity, an accumulating cache of resentments and a mortgage, but it had put me back in the game (an appropriate metaphor – people speak regularly of “playing” with the app).

According to Sean Rad, the co-founder who launched Tinder in late 2012, the service was invented for people like me. “It was really a way to overcome my own problems,” he told the editor of Cosmopolitan at an event in London last month. “It was weird to me, to start a conversation [with a stranger]. Once I had an introduction I was fine, but it’s that first step. It’s difficult for a lot of people.” After just one outing, I’d learned two fundamental lessons about the world of online dating: pretty much everyone has at least one decent picture of themselves, and meeting women using a so-called hook-up app is seldom straightforwardly about sex.

Although sometimes it is. My second Tinder date took place in Vienna. I met Louisa (ditto, name) outside some notable church or other one evening while visiting on holiday (Tinder tourism being, in my view, a far more compelling way to get to know a place than a cumbersome Lonely Planet guide). We drank cocktails by the Danube and rambled across the city before making the romantic decision to stay awake all night, as she had to leave early the next day to go hiking with friends. It was just like the Richard Linklater movie Before Sunrise – something I said out loud more than a few times as the Aperol Spritzes took their toll.

When we met up in London a few months later, Louisa and I decided to skip the second part of Linklater’s beautiful triptych and fast-track our relationship straight to the third, Before Midnight, which takes place 18 years after the protagonists’ first meet in Vienna, and have begun to discover that they hate each others’ guts.

Which is one of the many hazards of the swiping life: unlike with older, web-based platforms such as Match.com or OkCupid, which require a substantial written profile, Tinder users know relatively little about their prospective mates. All that’s necessary is a Facebook account and a single photograph. University, occupation, a short bio and mutual Facebook “likes” are optional (my bio is made up entirely of emojis: the pizza slice, the dancing lady, the stack of books).

Worse still, you will see people you know on Tinder – that includes colleagues, neighbours and exes – and they will see you. Far more people swipe out of boredom or curiosity than are ever likely to want to meet up, in part because swiping is so brain-corrosively addictive.

While the company is cagey about its user data, we know that Tinder has been downloaded over 100 million times and has produced upwards of 11 billion matches – though the number of people who have made contact will be far lower. It may sound like a lot but the Tinder user-base remains stuck at around the 50 million mark: a self-selecting coterie of mainly urban, reasonably affluent, generally white men and women, mostly aged between 18 and 34.

A new generation of apps – such as Hey! Vina and Skout – is seeking to capitalise on Tinder’s reputation as a portal for sleaze, a charge Sean Rad was keen to deny at the London event. Tinder is working on a new iteration, Tinder Social, for groups of friends who want to hang out with other groups on a night out, rather than dating. This makes sense for a relatively fresh business determined to keep on growing: more people are in relationships than out of them, after all.

After two years of using Tinder, off and on, last weekend I deleted the app. I had been visiting a friend in Sweden, and took it pretty badly when a Tinder date invited me to a terrible nightclub, only to take a few looks at me and bolt without even bothering to fabricate an excuse. But on the plane back to London the next day, a strange thing happened. Before takeoff, the woman sitting beside me started crying. I assumed something bad had happened but she explained that she was terrified of flying. Almost as terrified, it turned out, as I am. We wound up holding hands through a horrific patch of mid-air turbulence, exchanged anecdotes to distract ourselves and even, when we were safely in sight of the ground, a kiss.

She’s in my phone, but as a contact on Facebook rather than an avatar on a dating app. I’ll probably never see her again but who knows. People connect in strange new ways all the time. The lines between sex, love and friendship are blurrier than ever, but you can be sure that if you look closely at the lines, you’ll almost certainly notice the pixels.

Philip Maughan is Assistant Editor at the New Statesman.

This article first appeared in the 26 May 2016 issue of the New Statesman, The Brexit odd squad