The Labour leader's new motif, "Britain can do better than this", is an echo of the title of the party's 1997 manifesto: "Britain deserves better".
He should learn from Gordon Brown's mistake and have the courtesy to get the Lib Dems' name right.
"To make Britain better we have got to win a race to the top, not a race to the bottom."
The Tories' natural aversion to price controls means they will struggle to support a cap, leaving Miliband free to present Cameron as siding with the companies over the consumers.
The policy will help drive a sustainable, jobs-rich, wage-enhancing recovery and convince the public that Labour is listening to its concerns about immigration.
The architect of High Speed 2 and the head of Labour's growth review says that Ed Balls's threat to withdraw support for the project has "raised the bar".
A mass housebuilding programme designed to stimulate growth and employment, and limit price rises, could be the game-changer Labour so badly needs.
After months of rumours that he's set for the chop, the shadow work and pensions secretary threw blow after blow at the Tories.
Andrew Adonis, the head of Labour's growth review and the architect of the project, has warned that cancelling the programme would be an "act of national self-mutilation".
Osborne's instinct will be to use the extra revenue for faster deficit reduction or tax cuts. But Labour can argue for an alternative centred around investment.