The party's best hope of defeating the defector lies in winning tactical support from centrist voters.
The PM is not alone in failing to articulate a clear set of principles for this new era.
Farage needs to explain why he could prevent the referendum he has always wanted.
Rather than choosing a former Ukip leader as their candidate in South Thanet, the party should have selected a liberal figure capable of winning tactical votes.
Nick Clegg has pre-empted an expected Tory manifesto commitment.
The awareness that the party’s contradictions will not be resolved by Cameron explains the yearning for a new chieftain.
GDP may be rising, but wage growth is at its lowest level on record. There is no recovery for most voters.
The Conservatives need to change more than just their leader if they are to win a majority.
The party would win all 10 of the target seats polled.
Johnson's pledge to serve a full term leaves him in a difficult position if the Tories are defeated in 2015.