They need to focus on winning tactical votes from Labour supporters to hold on to their MPs.
The Conservatives' brand weakness means they may struggle to reach the level needed to be the largest party.
The party risks leaving itself open to a "tax bombshell" attack by Labour.
In the age of austerity and Ukip, the Conservatives' advantage on leadership and the economy may not be enough to deliver them victory.
A policy rich and politically artful speech invited voters to take another look at the man they could soon evict.
The new Education Secretary should end the use of unqualified teachers and match Labour's pledge to teach English and maths till 18.
The planned £3bn cut in benefits is designed to force Labour to say which taxes it would raise or which cuts it would make.
PM's attack on "complete shower of an opposition" recalls Blair's final speech as Labour leader.
A reduction in the cap from £26,000 to £23,000 would dramatically increase child poverty.
Rochester and Strood MP says the Conservative leadership "aren't serious about the change that I think this country needs."