In 1997, the Tories enjoyed a 22-point lead over Labour on "managing the economy" but with growth restored, voters decided it was safe to change captain.
In January, Tory strategists briefed that Cameron would distance the party from Enoch Powell's toxic legacy but we've heard nothing since.
Just as Iain Duncan Smith suspended links with the Monday Club in 2001, so David Cameron must now take action against the far-right group.
The Education Secretary's flagship policy has failed to improve standards or reduce educational inequality.
Party membership has fallen by 35% since 2010 to 42,501, resulting in a deficit of £411,000.
The Tories are starting to notice Labour’s higher levels of local organisation.
But why didn't the PM answer himself?
Both parties’ interests lie in the Conservatives' campaign strategist sticking around. He can't win over the liberal voters the Tories need for victory.
Having previously enjoyed a double-digit advantage over the Tories, the party's lead has been reduced to single figures, far below the level needed to be confident of victory.
A Conservative majority remains unlikely and EU treaty change could take many years to come to fruition.