If they want to avoid another hung parliament, both sides need to take more risks. This isn't a time for small-ball politics.
History shows that parties can win despite the unpopularity of their leaders, but to do so Labour needs to offer policy substance.
Faced with mounting debts, the party may be forced to leave government in order to reclaim the "short money" provided to opposition parties.
Fifty seven per cent of voters "dislike" the party compared to 43% who dislike Labour and 47% who dislike the Lib Dems.
Britain’s immigration debate would look very different if ministers overcame their fear of the fringe and trusted voters with a more honest account of the country we have.
The story of the Conservatives’ shrivelled membership is potentially as significant as the story of Labour’s presentational shambles.
The £520,000 bequeathed by Joan Edwards was intended for "whichever Government is in office", so how did it end up in the coalition parties' coffers?
The latest donation figures show the party was given £1.04m from donors who attended private dinners with David Cameron and other senior Conservative ministers.
In 1997, the Tories enjoyed a 22-point lead over Labour on "managing the economy" but with growth restored, voters decided it was safe to change captain.
In January, Tory strategists briefed that Cameron would distance the party from Enoch Powell's toxic legacy but we've heard nothing since.