His party wants a eurosceptic but the PM may decide that he needs a business figure with a record of constructive engagement with Brussels.
The Work and Pensions Secretary wanted welfare reform to be defined by Universal Credit. It has been defined by the bedroom tax.
Everyone in Westminster knows that the nation’s creaking infrastructure needs an upgrade but Cameron’s “global race” and Miliband’s “new economy” must be depicted as ideological antitheses.
The party needs a "social investment" strategy to reduce the subsidisation of private landlords, low-paying employers and long-term worklessness.
Restoring the minimum wage to its pre-crash level is the perfect encapsulation of a "stronger economy, fairer society" policy.
UKIP trails Labour by six points but, as in 2009, the party is hoping for a late surge in the polls.
Any communications strategy devised in Downing Street also has to compete with noisy agendas elsewhere in the party.
Average wages are still rising slower than prices and will almost certainly be lower in 2015 than they were in 2010.
To date, the coalition has unforgivably weakened Britain's climate adaptation plans.
The Conservative organisation is wise to warn that the party should not position itself as the defender of a market system that is not working for the low-paid.