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Stephen Bush is political editor of the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.
The difficulty for both leaders is that voters are more inclined to buy what they're selling until you tell them who's selling it.
When you can cherrypick appearances on the broadcaster that is the main news source for most of the population, why worry about a block of ice on Channel 4?
The headline is Conservative victory. The underlying story is Conservative vulnerability.
It's just one poll - and its existence could, in of itself, change the result.
The pledge to stop Brexit via a parliamentary vote, rather than another referendum, has not been as popular as the party hoped.
Conservative promises over an EU-UK trade deal would reduce trade, and their promises over a US-UK trade deal wouldn't increase it.
The Hindu Council of Britain have released a statement in support of the Chief Rabbi, and have gone further, accusing Labour of having become an anti-Hindu force.
Under Corbyn’s leadership, Labour is being investigated by the Equalities and Human Rights Commission and the British Jewish community has become alienated from the party.
If the 2019 election does end up with a 2017-style result, it will be by a different route.
The Tories are under fire for fiddling their figures — but the real problem is elsewhere.