To enjoy all the benefits of our website
James Morris has worked as a pollster for political leaders in several countries, including Ed Miliband during his time as Labour leader.
The Labour leader and his team have to screen out the noise of Westminster and focus relentlessly on delivery.
If you take out the effect of the drift towards phone polling, the last month has seen an improvement in the Remain vote of just 1 per cent.
Labour risks becoming a party of no nation, warns Ed Miliband's pollster James Morris.
To win again, Labour must tackle the perception that it was a soft touch on immigration and spent too heavily in office, warns Ed Miliband's pollster James Morris.
In voters’ eyes, Labour’s problem over the last five years was too little change, not too much.
Labour's polling position was worse than it looked in the public polls, reveals Labour's official pollster.
They forgot about the importance of competence and trust, and took their existing vote for granted.